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All Journal JURNAL LENTERA BISNIS Kalbisocio: Jurnal Bisnis dan Komunikasi
Muhammad Zindan Taufikurrahman
Universitas Padjadjaran
Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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Examining the Usage of Instagram as the Strategy to Build the Brand Value of PT Ayo Media Network Muhammad Zindan Taufikurrahman; Cecep Barkah
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 10 No. 2 (2023): KALBISOCIO, Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service INSTITUT TEKNOLOGI DAN BISNIS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v10i2.2166

Abstract

In this digital era, social media has become an essential tool in marketing strategy and building brand value. Brand value is a valuable asset, which includes the perceptions and values associated with the brand. PT Ayo Media Network, one of the largest media companies in West Java, is a media company that continues to operate and develop to this day. This article will examine how customer interaction through PT Ayo Media Network Bandung's Instagram account can provide a positive and valuable experience, ultimately increasing the company's brand value. This research uses a qualitative research method with a SWOT analysis approach. From the data analysis conducted, it was found that the company's strengths were still more significant or dominant compared to its weaknesses and opportunities that are still more powerful than the threats the company must overcome. That way, the company is found to be in quadrant one position.
ANALISIS PERAMALAN PERMINTAAN BENSIN PERTAMAX MENGGUNAKAN METODE TIME-SERIES FORECAST PADA PT. ZINDAN UTAMA JAYA PADA TAHUN 2024 Muhammad Zindan Taufikurrahman; Ria Arifianti; Raden Marsha Aulia Hakim
JURNAL LENTERA BISNIS Vol. 13 No. 3 (2024): JURNAL LENTERA BISNIS, SEPTEMBER 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i3.1214

Abstract

Gas Station PT. Zindan Utama Jaya is a company engaged in the marketing of fuel and gas located in Cirebon City. This study aims to enable the company to see the prediction of the amount of fuel demand in the next period so that the company can prepare fuel stock in this case Pertamax fuel, and the company can also prepare future marketing strategies seen from the forecast results. The research method used is quantitative with a time-series method that uses historical data on gasoline sales at PT. Zindan Utama Jaya for one year as the main data and its implementation with the dimensions of time series, behavior of demand, and causes of demand behavior. In its calculations, this study uses the moving average method, exponential smoothing, and adjusted exponential smoothing with error calculations using MAD, MSE, and MAPE. The results of this study indicate that the most effective calculation method calculated from the smallest error is the exponential smoothing method with α = 0.1.
Co-Authors Cecep Barkah Raden Marsha Aulia Hakim Ria Arifianti