Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Indo-Fintech Intellectuals: Journal of Economics and Business Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis
Ilham Ilham
Politeknik Pertanian Negeri Pangkajene Kepulauan
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Digital Marketing, Inovasi Produk Dan Sosial Capital Pengaruhnya Terhadap Peningkatan Kinerja Pemasaran (Studi Kasus Pada UMKM Produk Koral dan Ikan Hias Akmal Abdullah; Andi Baso Adil Natsir Baso; Ilham Ilham; Sulkifli Sulkifli
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 3 No. 2 (2023): Indo-Fintech Intellectuals: Journal of Economics and Business
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v3i2.122

Abstract

The objective of this study is to investigate the influence of digital marketing, product innovation, and social capital on the success of marketing performance improvement. The approach employed for sampling is non-probability sampling, specifically quota sampling. This study employed a sample size of 100 respondents, selected according on the criteria of MSME Coral and Ornamental Fish Product in Makassar. The data collection approach employed in this study involves the use of a questionnaire that utilizes a Likert scale as a measurement device. Quantitative research approaches were employed to gather primary data. The data was analyzed using multiple linear regression analysis with the assistance of SPSS software. Based on the results of this study, it is observed that the p-value associated with the social capital variable and its impact on marketing performance is 0.653, which above the conventional significance level of 0.05. Additionally, the t-value obtained from the t-table is 0.451, which is lower than the critical value of 1.985. Based on the findings, the null hypothesis (H0) is accepted while the alternative hypothesis (H1) is rejected. This suggests that there is no substantial impact of Social Capital on the marketing performance of MSMEs' Coral and Ornamental Fish products in Makassar.
Pemanfaatan Digital Marketing Melalui Aplikasi Facebook Dalam Meningkatkan Brand Awareness Pada Produk Karang Hias (Coral) Di PT. Dirga Mega Cipta Bekasi Jawa Barat Elisa Putri; Ilham Ilham; Sulkifli Sulkifli
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 2 No. 3 (2024): Juli : Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v2i3.921

Abstract

The era of industrial revolution 4.0 has had a major impact on the digitalization process in all fields. Including the use of social media which has dramatically changed marketing trends in the world from conventional to digital. Business people are targeting increasing brand awareness by utilizing digital marketing. The aim of this research is to determine the influence of digital marketing variables in increasing brand awareness about coral products among users of the @coraledukasi account. This research uses a quantitative approach, data obtained from a questionnaire distribution with 37 respondents and then analyzed using multiple linear regression analysis with the help of the SPSS version 22 application. The results of this research show that digital marketing simultaneously has a significant influence on brand awareness and partially on the variables accessibility and informative has a significant effect while the interactivity variable has no significant effect.
Co-Authors Akmal Abdullah Aminuyati Andi Baso Adil Natsir Baso Elisa Putri Sulkifli Sulkifli