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All Journal WORLDVIEW ( Jurnal Ekonomi Bisnis dan Sosial Sains ) Journal Economic Excellence Ibnu Sina
Nuryadi Nuryadi
Sekolah Tinggi Ilmu Ekonomi Pemuda
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Analisis Rasio Keuangan untuk Penilaian Kinerja Keuangan PT Semen Indonesia (Persero) Tbk Wahyu Agustin Milasari; Nuryadi Nuryadi
Journal Economic Excellence Ibnu Sina Vol. 1 No. 3 (2023): September : Journal Economic Excellence Ibnu Sina
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/excellence.v1i3.307

Abstract

This research aims to analyze financial statements with the ratio techniques at PT Semen Indonesia (Persero) Tbk. period 2020 – 2021. The data studied is in the form of the financial statements of PT Semen Indonesia (Persero) Tbk. period 2020 – 2021. The data collection technique used is a documentation technique. The data analysis technique used is a qualitative descriptive analysis technique. The results of this research are based on the Liquidity Ratio using three formulas namely Current Ratio, Quick Ratio, and Cash Ratio with the company financial performance not good. The Solvency Ratio uses two formulas namely Debt To Asset Ratio and Debt To Equity Ratio with the company financial performance not good. Profitability ratio use three formulas namely Return on Assets and Return on Equity with the company financial performance not good, and Gross Profit Margin with the company financial performance good. Activity ratio use three formulas namely Total Asset Turnover Ratio and Inventory Turnover Ratio with the company financial performance not good, and Receivable Turnover Ratio with the company financial performance good. The benefits of liquidity ratios, solvency ratios, profitability ratios, and activity ratios are to assess the financial performance of the company whether in good condition or otherwise.
ANALYSIS OF MARKETING STRATEGIES ON CUSTOMER SATISFACTION AND LOYALTY AT PT. INDOMARCO PRISMATAMA Nuryadi Nuryadi; Nur Hidayah; Yoga Putra Permana; Muhtar Muhtar; Priyo Utomo
WORLDVIEW ( Development economic and sharia studies journal ) Vol 1 No 2 (2022): WORLDVIEW ( Jurnal Ekonomi Bisnis dan Sosial Sains )
Publisher : Fakultas Ekonomi dan Bisnis Universitas Wijaya Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38156/worldview.v1i2.318

Abstract

This study aims to determine how marketing strategies affect customer satisfaction, how marketing strategies affect customer loyalty. Companies must have effective methods to improve optimal marketing strategies. The method that the researcher uses in this research is the qualitative method, the data analysis method uses descriptive data analysis, which is carried out through interviews in accordance with the provisions. Based on the results of this study, it is stated that the marketing strategy is very influential on customer satisfaction, which is evidenced by the perceived quality of customers when shopping at Indomaret. Forming trust and consumers tend to believe when they already know and know the optimal service at Indomaret in the East Java area. Marketing strategy is also very influential on customer loyalty, this is evidenced by repurchasing (repeat orders) and positive responses that support and agree if the goods sold at Indomaret are safe and reliable so that consumer confidence in the goods or products becomes high and weak so that it can affect interest buy.
Co-Authors Muhtar Muhtar Nur Hidayah Priyo Utomo Wahyu Agustin Milasari Yoga Putra Permana