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All Journal Quantitative Economics and Management Studies International Journal of Global Accounting, Management, Education, and Entrepreneurship (IJGAME2) WORLDVIEW ( Jurnal Ekonomi Bisnis dan Sosial Sains ) International Journal of Economics, Science, and Education (IJESE)
Nur Hidayah
Sekolah Tinggi Ilmu Ekonomi Pemuda
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Mathematics Social Sciences Other

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Financial Literacy on Impulsive Buying Behavior in Y Generation Nur Aini Anisa; Syamsul Arifin; Lis Setyowati; Nur Hidayah; Aisyah Darti Megasari
Quantitative Economics and Management Studies Vol. 1 No. 1 (2020)
Publisher : Yayasan Ahmar Cendekia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (488.621 KB) | DOI: 10.35877/454RI.qems80

Abstract

Impulse buying is a phenomenon that can occur in all generations but more done by the generation that undergoes a change that is the age of adolescents who step on the early adulthood of the Y generation who actually do not have the financial ability to meet their needs. This study aims to analyze the influence of financial literacy on the impulsive buying behavior of online products in Y generation. This research is a descriptive research type, with a quantitative approach. The population of 733 students. The sampling technique used in this research is nonprobability sampling by using purposive sampling type with sample of 142 students. The subject of this research is the students of university. Data collection technique using questionnaire. Data were analyzed using linear regression analysis. The result of data analysis shows that there is influence of financial literacy on impulse buying behavior of online product in Y generation. It means the higher the student's financial literacy, the lower the impulse buying behavior. Conversely, the lower the student's financial literacy, the higher the impulse buying behavior. Data were analyzed using linear regression analysis. The result of data analysis shows that financial literacy has negative effect, but significant to impulsive buying behavior of online product in Y generation. It means The higher student's financial literacy, the lower impulse buying behavior. Conversely, the lower student's financial literacy, the higher impulse buying behavior.
PERFORMANCE ANALYSIS OF FINANCIAL STATEMENTS IN SEMEN INDONESIA, Tbk nur hidayah
International Journal of Global Accounting, Management, Education, and Entrepreneurship Vol. 1 No. 2 (2021): International Journal of Global Accounting, Management, Education, and Entrepre
Publisher : Sekolah tinggi ilmu ekonomi pemuda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.48024/ijgame2.v1i2.36

Abstract

This study aims to determine the financial performance of PT Semen Indonesia, Tbk. This type of research is descriptive qualitative which describes the financial ratios consisting of liquidity ratios, solvency ratios, profitability ratios, and activity ratios. The research data is taken from the financial statements of PT. Semen Indonesia (Persero), Tbk for the last two years (2018-2019). The results showed that the financial performance at PT Semen Indonesia (Persero), Tbk based on the Liquidity Ratio using three formulas, namely Current Ratio, Quick Ratio, and Cash Ratio. The solvency ratio uses two formulas, namely Debt To Asset Ratio and Debt To Equity Ratio. Profitability ratios use three formulas, namely Return On Assets, Return On Equity, and Gross Profit Margin. The activity ratio uses three formulas, namely Total Asset Turnover Ratio, Receivable Turnover Ratio, and Inventory Turnover Ratio.
ANALYSIS OF MARKETING STRATEGIES ON CUSTOMER SATISFACTION AND LOYALTY AT PT. INDOMARCO PRISMATAMA Nuryadi Nuryadi; Nur Hidayah; Yoga Putra Permana; Muhtar Muhtar; Priyo Utomo
WORLDVIEW ( Development economic and sharia studies journal ) Vol 1 No 2 (2022): WORLDVIEW ( Jurnal Ekonomi Bisnis dan Sosial Sains )
Publisher : Fakultas Ekonomi dan Bisnis Universitas Wijaya Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38156/worldview.v1i2.318

Abstract

This study aims to determine how marketing strategies affect customer satisfaction, how marketing strategies affect customer loyalty. Companies must have effective methods to improve optimal marketing strategies. The method that the researcher uses in this research is the qualitative method, the data analysis method uses descriptive data analysis, which is carried out through interviews in accordance with the provisions. Based on the results of this study, it is stated that the marketing strategy is very influential on customer satisfaction, which is evidenced by the perceived quality of customers when shopping at Indomaret. Forming trust and consumers tend to believe when they already know and know the optimal service at Indomaret in the East Java area. Marketing strategy is also very influential on customer loyalty, this is evidenced by repurchasing (repeat orders) and positive responses that support and agree if the goods sold at Indomaret are safe and reliable so that consumer confidence in the goods or products becomes high and weak so that it can affect interest buy.
THE INFLUENCE OF STRATEGIC MANAGEMENT ON ACHIEVING SALES TARGET AT PT WOM FINANCE MADIUN Irma Nisa'ul Safitri; Nur Hidayah; Ayi Hendriawan
International Journal of Economics, Science, and Education Vol. 1 No. 5 (2024): International Journal of Economics, Science, and Education (IJESE)
Publisher : CV Pena Jaya Pers

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze how strategic management influences sales target achievement at PT WOM Finance. The data studied are in the form of questionnaire results on how much influence strategic management has on target achievement at PT WOM Finance. In this study, the researcher used a quantitative method. The data source comes from the population and samples, namely employees of PT WOM Finance. Data collection techniques use observation, interviews, and questionnaires. The data analysis technique for this study uses simple linear regression. The results of this study are based on the results of data analysis and inferential statistics for hypothesis testing . The results of the validity test state that six items from variable X are declared valid and one item is declared invalid, then in variable Y all items are declared valid. While from the reliability test all variables are declared reliable. Based on this study, it states that the influence between the implementation of strategic management on the achievement of financing product sales targets on variable X against Y is positive, giving a significant influence, which means that the variable has a role in achieving financing product sales targets. The implementation of strategic management in product management is very necessary to support the success or achievement of better product sales targets, which are in accordance with expectations.
Co-Authors Aisyah Darti Megasari Ayi Hendriawan Irma Nisa'ul Safitri Lis Setyowati Muhtar Muhtar Nur Aini Anisa Nuryadi Nuryadi Priyo Utomo Syamsul Arifin Yoga Putra Permana