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All Journal Quantitative Economics and Management Studies International Journal of Global Accounting, Management, Education, and Entrepreneurship (IJGAME2) WORLDVIEW ( Jurnal Ekonomi Bisnis dan Sosial Sains ) TGO Journal of Community Development MAPAN: Jurnal Manajemen Akuntansi Palapa Nusantara International Journal of Economics, Science, and Education (IJESE)
Nur Hidayah
Sekolah Tinggi Ilmu Ekonomi Pemuda
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Mathematics Social Sciences Other

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Financial Literacy on Impulsive Buying Behavior in Y Generation Nur Aini Anisa; Syamsul Arifin; Lis Setyowati; Nur Hidayah; Aisyah Darti Megasari
Quantitative Economics and Management Studies Vol. 1 No. 1 (2020)
Publisher : Yayasan Ahmar Cendekia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (488.621 KB) | DOI: 10.35877/454RI.qems80

Abstract

Impulse buying is a phenomenon that can occur in all generations but more done by the generation that undergoes a change that is the age of adolescents who step on the early adulthood of the Y generation who actually do not have the financial ability to meet their needs. This study aims to analyze the influence of financial literacy on the impulsive buying behavior of online products in Y generation. This research is a descriptive research type, with a quantitative approach. The population of 733 students. The sampling technique used in this research is nonprobability sampling by using purposive sampling type with sample of 142 students. The subject of this research is the students of university. Data collection technique using questionnaire. Data were analyzed using linear regression analysis. The result of data analysis shows that there is influence of financial literacy on impulse buying behavior of online product in Y generation. It means the higher the student's financial literacy, the lower the impulse buying behavior. Conversely, the lower the student's financial literacy, the higher the impulse buying behavior. Data were analyzed using linear regression analysis. The result of data analysis shows that financial literacy has negative effect, but significant to impulsive buying behavior of online product in Y generation. It means The higher student's financial literacy, the lower impulse buying behavior. Conversely, the lower student's financial literacy, the higher impulse buying behavior.
PERFORMANCE ANALYSIS OF FINANCIAL STATEMENTS IN SEMEN INDONESIA, Tbk nur hidayah
International Journal of Global Accounting, Management, Education, and Entrepreneurship Vol. 1 No. 2 (2021): International Journal of Global Accounting, Management, Education, and Entrepre
Publisher : Sekolah tinggi ilmu ekonomi pemuda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.48024/ijgame2.v1i2.36

Abstract

This study aims to determine the financial performance of PT Semen Indonesia, Tbk. This type of research is descriptive qualitative which describes the financial ratios consisting of liquidity ratios, solvency ratios, profitability ratios, and activity ratios. The research data is taken from the financial statements of PT. Semen Indonesia (Persero), Tbk for the last two years (2018-2019). The results showed that the financial performance at PT Semen Indonesia (Persero), Tbk based on the Liquidity Ratio using three formulas, namely Current Ratio, Quick Ratio, and Cash Ratio. The solvency ratio uses two formulas, namely Debt To Asset Ratio and Debt To Equity Ratio. Profitability ratios use three formulas, namely Return On Assets, Return On Equity, and Gross Profit Margin. The activity ratio uses three formulas, namely Total Asset Turnover Ratio, Receivable Turnover Ratio, and Inventory Turnover Ratio.
ANALYSIS OF MARKETING STRATEGIES ON CUSTOMER SATISFACTION AND LOYALTY AT PT. INDOMARCO PRISMATAMA Nuryadi Nuryadi; Nur Hidayah; Yoga Putra Permana; Muhtar Muhtar; Priyo Utomo
WORLDVIEW ( Development economic and sharia studies journal ) Vol 1 No 2 (2022): WORLDVIEW ( Jurnal Ekonomi Bisnis dan Sosial Sains )
Publisher : Fakultas Ekonomi dan Bisnis Universitas Wijaya Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38156/worldview.v1i2.318

Abstract

This study aims to determine how marketing strategies affect customer satisfaction, how marketing strategies affect customer loyalty. Companies must have effective methods to improve optimal marketing strategies. The method that the researcher uses in this research is the qualitative method, the data analysis method uses descriptive data analysis, which is carried out through interviews in accordance with the provisions. Based on the results of this study, it is stated that the marketing strategy is very influential on customer satisfaction, which is evidenced by the perceived quality of customers when shopping at Indomaret. Forming trust and consumers tend to believe when they already know and know the optimal service at Indomaret in the East Java area. Marketing strategy is also very influential on customer loyalty, this is evidenced by repurchasing (repeat orders) and positive responses that support and agree if the goods sold at Indomaret are safe and reliable so that consumer confidence in the goods or products becomes high and weak so that it can affect interest buy.
THE INFLUENCE OF STRATEGIC MANAGEMENT ON ACHIEVING SALES TARGET AT PT WOM FINANCE MADIUN Irma Nisa'ul Safitri; Nur Hidayah; Ayi Hendriawan
International Journal of Economics, Science, and Education Vol. 1 No. 5 (2024): International Journal of Economics, Science, and Education (IJESE)
Publisher : CV Pena Jaya Pers

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze how strategic management influences sales target achievement at PT WOM Finance. The data studied are in the form of questionnaire results on how much influence strategic management has on target achievement at PT WOM Finance. In this study, the researcher used a quantitative method. The data source comes from the population and samples, namely employees of PT WOM Finance. Data collection techniques use observation, interviews, and questionnaires. The data analysis technique for this study uses simple linear regression. The results of this study are based on the results of data analysis and inferential statistics for hypothesis testing . The results of the validity test state that six items from variable X are declared valid and one item is declared invalid, then in variable Y all items are declared valid. While from the reliability test all variables are declared reliable. Based on this study, it states that the influence between the implementation of strategic management on the achievement of financing product sales targets on variable X against Y is positive, giving a significant influence, which means that the variable has a role in achieving financing product sales targets. The implementation of strategic management in product management is very necessary to support the success or achievement of better product sales targets, which are in accordance with expectations.
Community Empowerment Through Optimizing Local Wisdom as a Support for The Value of Economic Life Nur Hidayah; Syamsul Arifin; Devangga Putra Adhitya Pratama; Kurniawati; Andre Tandi Bamba Dominggus; Aprilia Asharifah Suprapto; Ayuni Nurcahyanti
TGO Journal of Community Development Vol. 1 No. 2 (2023): July - December
Publisher : Trescode Green Organization

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56070/jcd.2023.006

Abstract

Community Service (PKM) is an annual program carried out by each university which is an application of the Higher Education Chess Dharma. While the Real Work Lecture (KKN) is an annual program carried out by each university which is an application of the Higher Education Chess Dharma. With the implementation of PKM and KKN, it provides extraordinary benefits for students and the community because the results obtained from the implementation of PKM and KKN are enormous, such as an experience gained by students in the form of how to live with the community properly and much more. The implementation of PKM and KKN with "Building Competitive Villages Based on Local Potential, Technology & Green Economy" is oriented towards community empowerment, aiming for students to be able to think critically, analyze problems carefully, and find the best solutions in dealing with various problems related to the scientific field theoretically and practically. From PKM and KKN activities, students are able to develop science, technology, and art in community life.
Examining Green Product Attributes and Healthy Lifestyle Orientation in Shaping Consumer Trust Toward Healthy Instant Food Brands Devangga Putra Adhitya Pratama; Nur Hidayah; Heny Musfidah; Ardhita Eko Ginanjar
International Journal of Economics, Science, and Education Vol. 2 No. 5 (2025): International Journal of Economics, Science, and Education (IJESE)
Publisher : CV Pena Jaya Pers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65254/ijese.v2i5.57

Abstract

Purpose: This study examines the role of green product attributes and healthy lifestyle orientation in shaping consumer trust toward healthy instant food brands in East Java and Bali. Design/methodology/approach: A quantitative research design was employed using a survey method. Data were collected from 193 consumers in East Java and Bali and analyzed using validity tests, reliability tests, and multiple linear regression analysis with a five-point Likert scale. Findings: The results indicate that green product attributes and healthy lifestyle orientation have positive and significant effects on consumer trust, both partially and simultaneously. Research limitations/implications: This study is limited by its sample size and geographical focus on Java–Bali, which may restrict generalizability. Practical implications: The findings suggest that healthy instant food brands should emphasize credible green product attributes and align brand values with consumers’ healthy lifestyles to strengthen trust. Originality/value: This study positions consumer trust as a central outcome by integrating signaling theory, trust theory, and value congruence theory in the context of healthy instant food brands.
Greenwashing dalam Pelaporan Keberlanjutan: Konstruksi Makna dan Dilema Profesional Akuntan Manajemen pada Perusahaan Manufaktur Terbuka di Indonesia Ratih Dewi Titisari Haryana; Herlambang Pudjo Santosa; Nur Hidayah
MAPAN: Jurnal Manajemen Akuntansi Palapa Nusantara Vol 10 No 2 (2025): JMAPAN
Publisher : LPPM STIE YAPAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51774/mapan.v10i2.262

Abstract

The practice of greenwashing, misleading environmental sustainability claims without real substance has become a serious threat to the integrity of sustainability reporting in Indonesia after the implementation of POJK Number 51/POJK.03/2017. This research aims to explore how management accountants and internal auditors in public manufacturing companies construct meaning, respond and negotiate pressure to legitimize environmental claims of dubious truth. The research uses a qualitative approach with an interpretive phenomenological design. Data was collected through semi-structured in-depth interviews with 18 informants consisting of senior management accountants, sustainability managers, internal auditors, and audit committees from six manufacturing companies listed on the Indonesia Stock Exchange. The analysis technique uses interpretative phenomenological analysis (IPA). The results of the study reveal three main themes: (1) the dual institutional pressures that drive decoupling between narratives and environmental realities; (2) the moral rationalization that accountants use to negotiate their professional integrity; and (3) the limited verification capacity of internal auditors in detecting environmental claims non-conformity. This research contributes to the environmental accounting literature by presenting the perspectives of internal actors that have rarely been studied, and offers policy implications for regulators, the accounting profession, and the board of commissioners in strengthening the integrity sustainability reporting ecosystem.
Analisis Dampak Depresiasi Rupiah Terhadap Profitabilitas Perusahaan Publik: Peran Transformasi Digital Pada Emiten Bursa Efek Indonesia Nur Hidayah; Ratih Dewi Titisari Haryana
MAPAN: Jurnal Manajemen Akuntansi Palapa Nusantara Vol 11 No 1 (2026): JMAPAN
Publisher : LPPM STIE YAPAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51774/mapan.v11i1.264

Abstract

This study aims to analyze the impact of rupiah depreciation on public company profitability and examine the role of digital transformation as an adaptive mechanism in responding to external economic pressures. Exchange rate volatility is one of the macroeconomic factors affecting corporate cost structures, particularly firms dependent on imported raw materials, foreign currency debt, and international trade activities. On the other hand, digital transformation enables firms to improve operational efficiency through business process automation, digital accounting systems, enterprise resource planning (ERP), and supply chain optimization. This study applies a quantitative approach using panel data of non-financial companies listed on the Indonesia Stock Exchange during 2020–2025. Profitability is measured using Return on Assets (ROA), rupiah depreciation is measured based on Bank Indonesia exchange rates, while digital transformation is measured using digital disclosure index from annual reports. The analysis method employs Moderated Regression Analysis (MRA). The study contributes theoretically to accounting literature by integrating macroeconomic factors and corporate digitalization in explaining financial performance.
Co-Authors Aisyah Darti Megasari Andre Tandi Bamba Dominggus Aprilia Asharifah Suprapto Ardhita Eko Ginanjar Ayi Hendriawan Ayuni Nurcahyanti Devangga Putra Adhitya Pratama Herlambang Pudjo Santosa Irma Nisa'ul Safitri Kurniawati Lis Setyowati Muhtar Muhtar Musfidah, Heny Nur Aini Anisa Nuryadi Nuryadi Priyo Utomo Ratih Dewi Titisari Haryana Ratih Dewi Titisari Haryana Syamsul Arifin Yoga Putra Permana