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All Journal Jurnal Review Pendidikan dan Pengajaran (JRPP) Jurnal Ilmiah Manajemen dan Bisnis AJAD : Jurnal Pengabdian kepada Masyarakat
Eka Putri Wulandari, Eka Putri
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Analysis of Factors Affecting Followers Purchase Intention on Instagram Social Media Sagita Putra, Mochammad Aribowo Adi; Wulandari, Eka Putri
Jurnal Ilmiah Manajemen & Bisnis Vol 8 No 2 (2023)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/jimb.v8i2.4586

Abstract

The primary objective of this research is to examine the influence of influencer characteristics on the purchase intentions of their followers on the Instagram social media platform. This study employs a research model predicated on the previous work, encompassing the following variables: homophily, physical attractiveness, social attractiveness, trust, expertise, parasocial relationships, and purchase intentions. A purposive sampling approach was utilized in this study, comprising 225 respondents who were interviewed. Data collection was conducted through an online questionnaire distributed via Google Form on social media. The respondents included Instagram social media users aged 17 or older who follow and have encountered reviews from fashion influencers. Data analysis was performed using the Structural Equation Modelling (SEM) technique, specifically the Partial Least Square (PLS) method. The findings of this research reveal that the homophily attitude variable exerts a positive influence on trust, expertise, and parasocial relationships. Similarly, the physical attractiveness variable demonstrates a positive impact on trust, expertise, and parasocial relationships. Additionally, the social attractiveness variable exhibits a positive impact on trust, expertise, and parasocial relationships. Furthermore, the variables of trust, expertise, and parasocial relationships are positively associated with purchase intentions.
PENGARUH PROBLEM BASED LEARNING BERBASIS ETNOPEDAGOGI TERHADAP PEMAHAMAN SEJARAH MATERI KEARIFAN LOKAL KELAS IV SD Wulandari, Eka Putri; Rosmiati, Rosmiati
Jurnal Review Pendidikan dan Pengajaran Vol. 7 No. 3 (2024): Volume 7 No 3 Tahun 2024
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jrpp.v7i3.30392

Abstract

Pemahaman terhadap sejarah khususnya materi kearifan lokal menjadi landasan mengenal identitas budaya. Namun, persepsi negatif siswa terhadap pembelajaran sejarah menjadi hambatan dalam memahami materi kearifan lokal sehingga siswa mengalami kesulitan memahami nilai – nilai yang ada pada pembelajaran sejarah khususnya materi kearifan lokal. Oleh karena itu dibutuhkan model pembelajaran yang mampu meningkatkan pemahaman siswa, salah satunya yakni problem based learning berbasis etnopedagogi. Penelitian ini menggunakan penelitian kuantitatif dengan desain penelitian Quasi Experimental Design berbentuk pretest dan posttest. Populasi yang digunakan yaitu kelas IV A dan IV B dan sampel yang digunakan dalam penelitian ini sebanyak 56 siswa. Metode dalam penelitian ini menggunakan tes, observasi keterlaksanaan modul ajar, dan angket respon peserta didik. Teknik analisis data dalam penelitian ini menggunakan uji N-Gain, analisis data kuantitatif dan analisis data deskriptif. Hasil penelitian menunjukkan terdapat pengaruh problem based learning berbasis etnopedagogi terhadap pemahaman sejarah materi kearifan lokal dilihat dari nilai mean N-gain, keterlaksanaan modul ajar, serta respon siswa terhadap pembelajaran pada Kelas IV A dan IV B diperoleh nilai yang mencapai peningkatan indikator penelitian.
Santripreneurship: Model Kemandirian Ekonomi Berbasis Pesantren di Era Digital Candra, Wirdatul Khomro Septian; Wulandari, Eka Putri; Nurrahma, Aisyah Asri
AJAD : Jurnal Pengabdian kepada Masyarakat Vol. 6 No. 1 (2026): APRIL 2026
Publisher : Divisi Riset, Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/ajad.v6i1.699

Abstract

Islamic boarding schools (pesantren) hold substantial potential in advancing Islamic value-based economic development; however, many students (santri) remain unfamiliar with entrepreneurship concepts and practices that could strengthen their financial independence. This study aims to cultivate students' entrepreneurial spirit through a community service program titled Santripreneurship: Training Students to Be Independent, conducted at Hamalatul Quran Al-Karimah Islamic Boarding School, Pare, Kediri, East Java. The implementation method included observation, preparation, socialization, and Focus Group Discussions (FGDs), with the Business Model Canvas (BMC) applied as a structured tool for business idea development. Using a participatory approach, students were guided to identify business opportunities within the pesantren environment, define target market segments, and draft simple business strategies grounded in Islamic principles. Results showed an increase in students' entrepreneurial knowledge, improved capacity to construct basic business models, and the emergence of concrete business ideas — including healthy juice production and bicycle rental services around the English Village (Kampung Inggris) area. The program also built students' awareness that entrepreneurship carries both spiritual and social dimensions. The Santripreneurship training proved effective in fostering student independence and reinforcing the pesantren's role as a center for Islamic-based economic empowerment.
Co-Authors Aisyah Asri Nurrahma Candra, Wirdatul Khomro Septian Rosmiati Rosmiati Sagita Putra, Mochammad Aribowo Adi Siti Pandanwangi TW Sunandi, Retno Tresno