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All Journal GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Concept: Journal of Social Humanities and Education
Umar Abdur Rahim, Umar Abdur
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Humanities Astronomy Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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INTERAKSI VIRTUAL DAN KETERIKATAN EMOSIONAL DI TIKTOK: STUDI KASUS FENOMENA VIRTUAL TAGAR #KABURAJADULU Rahim, Umar Abdur; Bayu, Muhammad
GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Vol. 11 No. 4 (2025): 2025 Juni
Publisher : Lembaga Kajian Ilmu Sosial dan Politik (LKISPOL)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56015/gjikplp.v11i4.457

Abstract

The advancement of digital technology has transformed the landscape of social communication, with platforms like TikTok serving not only as entertainment spaces but also as venues for emotional expression and interaction. This study aims to explore how virtual interaction within the viral hashtag phenomenon #KaburAjaDulu fosters emotional attachment among TikTok users in Indonesia. Using a qualitative descriptive approach, this research analyzes TikTok content utilizing the hashtag and reviews academic literature on digital communication dynamics, self-disclosure, and emotional bonding in social media. The findings reveal that the #KaburAjaDulu hashtag functions as a collective outlet for self-expression, where users channel life stressors through humorous, ironic, or melancholic content. Engagement through TikTok’s interactive features—such as duet, stitch, and live comments—enhances emotional connectivity between content creators and their audiences, resulting in the formation of empathy-based communities. This phenomenon reflects key aspects of Indonesian culture, including collectivism, humor as a coping mechanism, and the inclination to seek emotional support within digital spaces. The study concludes that TikTok is more than a mere entertainment platform; it serves as a significant emotional and social outlet, particularly for the younger generation. The #KaburAjaDulu trend illustrates how Indonesia’s digital society responds to social pressures in creative, emotional, and collaborative ways.
Gaya Komunikasi Konten Kreator TikTok dalam Membangun Engagement Followers: Tinjauan Literatur pada Era Digital Public Relations Feza Akdayori Putra; Rahim, Umar Abdur; Kemala, Intan
Concept: Journal of Social Humanities and Education Vol. 5 No. 2 (2026): Juni:Concept: Journal of Social Humanities and Education
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/concept.v5i2.2699

Abstract

The rapid growth of TikTok has transformed digital communication practices and created new opportunities for content creators to establish stronger relationships with their audiences. From the perspective of Digital Public Relations, communication style plays a crucial role in influencing follower engagement and enhancing the effectiveness of online interactions. This study aims to examine the communication styles employed by TikTok content creators to build and strengthen follower engagement. The research adopts a qualitative approach using the Systematic Literature Review (SLR) method by analyzing relevant scholarly articles published between 2021 and 2026. The findings reveal that communication styles emphasizing authenticity, interactivity, storytelling, content consistency, and emotional connection significantly contribute to higher audience engagement, as reflected in the number of likes, comments, shares, and active participation. Furthermore, the effective use of trending content, TikTok's algorithmic features, and adaptive communication strategies strengthens relationships between content creators and followers while enhancing credibility and digital presence. The review also identifies opportunities for future research on the influence of audience characteristics, digital culture, and evolving social media algorithms on the development of sustainable engagement in digital communication.
Co-Authors Bayu, Muhammad Feza Akdayori Putra Intan Kemala