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All Journal Linguistica Lingua Susastra Jurnal J-PEMAS
Yessi Ratna Sari
Universitas Lancang Kuning
Arts Humanities Computer Science & IT Education Languange, Linguistic, Communication & Media Social Sciences

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Pengaruh Tagline dan Brand Ambassador terhadap Representasi Makna Iklan Sasa: Kajian Semiotik Yessi Ratna Sari; Fitria Lonanda; Ummi Rasyidah; Roswati Roswati; Qori Islami Aris; Essy Syam
Lingua Susastra Vol 3, No 2 (2022)
Publisher : Departemen Bahasa dan Sastra Indonesia dan Daerah

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (525.221 KB) | DOI: 10.24036/ls.v3i2.99

Abstract

Advertising is a form of promotion of a product, goods or service by a company to the public. Closely related to promotional events, especially the target market of food lovers, the seasoning company Sasa not only advertises its products but also creates magic through the tagline it uses. The data is in the form of a 1 minute 30 second Sasa ad video downloaded on Sasa's YouTube channel. This advertisement stars Choi Siwon, a famous South Korean singer. Siwon is described as a chef who gives miracles and happiness to everyone through Sasa's seasoning. The analysis was carried out using a descriptive qualitative method with a semiotic approach by Charles Sanders Peirce, namely looking at the signs and meanings that are present as a representation. This study aims to find the meaning contained in the Sasa video advertisement with the tagline "Untuk Hidup Penuh Keajaiban". The data used in the form of verbal and visual that refers to the tagline and the image. The results of the research show that the magic that is given by the Sasa product is to spread happiness throughout the country through the concoction of the Sasa cooking seasoning variant. The tagline and icon used have an influence on the image of a product. From the tagline it is illustrated that the miracle of life can be obtained through Sasa. Likewise with the Sasa and Siwon logos as icons that have become worldwide, namely spreading magic to all connoisseurs of Sasa seasoning.
PKM Uji Kompetensi Keahlian Pada Siswa Kelas XII Jurusan OTKP di SMKS Teknologi Industri Pinggir Budy Satria; Yessi Ratna Sari
J-PEMAS - Jurnal Pengabdian Masyarakat Vol. 4 No. 2 (2023): Jurnal Pengabdian Masyarakat J_PEMAS
Publisher : STMIK Amik Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33372/j-pemas.v4i2.1008

Abstract

Uji Kompetensi Keahlian (UKK) adalah suatu proses pengumpulan data untuk mengukur kompetensi peserta didik pada kompetensi produktif yang dilakukan terhadap peserta didik kelas XII pada satuan pendidikan SMK. UKK diselenggarakan oleh Lembaga Sertifikasi Profesi atau satuan pendidikan terakreditasi bersama mitra dunia usaha/industri. Aspek yang dinilai adalah aspek pengetahuan dan aspek keterampilan. Pengabdian Masyarakat merupakan salah satu dari Tridharma Perguruan Tinggi yang wajib dilakukan oleh seorang dosen. Pengabdian kepada masyarakat dilakukan melalu kegiatan UKK dengan tujuan untuk mengetahui pencapaian pengetahuan dan kompeten siswa SMKS Teknologi Industri Pinggir pada bidang Otomatisasi Tata Kelola Perkantoran dan sebagai dasar mempersiapkan siswa untuk memasuki dunia kerja. Berdasarkan hasil penilaian terhadap 15 peserta diperoleh 3 orang siswa dengan nilai akhir tertinggi yaitu 98. Sehingga para peserta berhasil memiliki kompetensi pada bidang keahlian Otomatisasi Tata Kelola Perkantoran (OTKP) dan diharapkan bisa bermanfaat di dunia usaha maupun dunia industri.
ANTHROPOMORPHISM IN THE TALE OF BAYAN BUDIMAN ESSY SYAM; QORI ISLAMI ARIS; YESSI RATNA SARI
LINGUISTICA Vol 13, No 2 (2024): APRIL 2024
Publisher : State University of Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/jalu.v13i2.57913

Abstract

This research analyzes the element of anthropomorphism in the classical Malay literary work entitled "The Tale of Bayan Budiman". Anthropomorphism is the attribution of human characteristics and behaviors to non-human entities, such as animals and natural phenomena. In this tale, the main character, a Bayan bird, is depicted as having the ability to speak, give advice, tell stories, and lead like a human. This research employs qualitative textual analysis methods to explore the representations of anthropomorphism in the narrative, dialogues, and descriptions of the text. The findings reveal that anthropomorphism is used to convey moral messages, stimulate the reader's imagination, and reflect the Malay worldview on the relationship between humans and nature. However, anthropomorphism can also obscure the essence and nature of different living beings, especially for child readers. This research contributes to the preservation of Malay literary heritage and provides a deeper understanding of the use of anthropomorphism in classical works
Co-Authors Budy Satria Essy Syam Fitria Lonanda Qori Islami Aris Roswati Roswati UMMI RASYIDAH