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All Journal International Journal of Tourism and Hospitality in Asia Pasific Asia Pacific Journal of Management and Education Civitas Consecratio: Journal of Community Service and Empowerment
I Made Aldy Wijaya
Institut Pemerintahan Dalam Negeri
Humanities Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Revitalisasi Perekonomian Masyarakat melalui Digitalisasi Produk UMKM dan Pembelajaran Financial technology di Desa Bugbug, Karangasem, Bali Juliati Prihatini; I Made Aldy Wijaya
Civitas Consecratio: Journal of Community Service and Empowerment Vol 3 No 1 (2023)
Publisher : Lembaga Pengabdian Masyarakat Institut Pemerintahan Dalam Negeri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33701/cc.v3i1.3256

Abstract

The economic sector is one of the vital sectors of society that has been negatively affected by the outbreak of the Covid-19 Pandemic. In the economic sector, economic digitalization is one solution that can be applied. The form of economic digitalization that can be done to support the National Economic Recovery Program is the digitalization of SME products and the implementation of financial technology. This study aims to know, analyze, and describe efforts to revitalize the community's economy through digitalization of SME products and financial technology learning in Bugbug Village, Karangasem District, Karangasem Regency, Bali Province. The implementation of activities goes through two stages, namely the pre-implementation stage and the implementation stage. In the pre-implementation stage, they succeeded in finding samples of SME actors in Bugbug Village through a field survey process, namely B-Oxy Oxygen Mineral Water and the Es Cendol Cincau Komang Ariawan business. At the implementation stage, the sample of SME owners taken by researchers was given education to be able to understand and understand how product digitization can be done through social media. However, they are still unable to implement the QRIS payment system introduced by the researchers on the grounds that they are still happier with the cash payment system. To overcome these obstacles, it is recommended that village officials together with local governments can form more community programs oriented towards the introduction of digitalization of SME products and the use of QRIS as part of financial technology that shortens the flow of financial transactions.
Local Government Policy in the Marketing of Home Industry Products in Bumiharjo Village Juliati Prihatini; Hasna Azmi Fadhilah; Achmad Bagas Pangestu; I Made Aldy Wijaya
Asia Pacific Journal of Management and Education (APJME) Vol 7, No 3 (2024): November 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v7i3.3545

Abstract

The home industry is crucial for regional economic growth by producing quality local products, requiring local governments to support its development through effective regulations. This research aims to assess the effectiveness of government policies in marketing home industry products in Bumiharjo Village and to identify internal and external factors that impact product distribution, while evaluating regional support initiatives like the Join Marketing Center (JMC) and promotional efforts. This study employs a qualitative method with an inductive approach, utilizing both primary and secondary data sources. Data were gathered through interviews, observations, and documentation, and analyzed using data reduction, display, and verification techniques. The findings indicate that the current marketing policy for home industry products in Bumiharjo Village remains suboptimal due to the lack of official regulations. Key obstacles include unformalized marketing policies for home industry products and limited production capabilities due to inadequate equipment and capital. The Regional Government has made efforts to address these challenges by establishing the JMC, promoting products through regional exhibitions, and endorsing them on official social media channels managed by the Regent and Deputy Regent of Way Kanan. These initiatives highlight the need for formalized policies and increased support to enhance the marketing and distribution of local products.
Optimizing the Potential of Leather Micro Industry through Innovation and Product Diversification by the Department of Industry, Trade, Energy, and Mineral Resources of Garut Regency Juliati Prihatini; I Made Aldy Wijaya
International Journal of Tourism and Hospitality in Asia Pasific Vol 8, No 1 (2025): February 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v8i1.3750

Abstract

Raw materials for sheepskin products are easily obtained in Sukaregang, Kota Wetan Village because it is a leather industry center. The Department of Industry, Trade, Energy, and Mineral Resources (Disperindag ESDM) of Garut Regency strives to improve the welfare of micro-industry business actors from leather through innovation and product diversification. The purpose of this study was to determine efforts to optimize local potential through innovation and product diversification carried out by the department, as well as inhibiting factors and efforts to overcome inhibiting factors. This research method is qualitative descriptive. Data collection techniques with observation, interviews, and documentation. Data analysis techniques include data reduction, data presentation, and drawing conclusions. The theory used is the optimization theory according to Siringoringo. The results of the study indicate that business actors have several inhibiting factors in efforts to optimize local potential. Efforts made by the Disperindag ESDM of Garut Regency to overcome these inhibiting factors include adding employees, providing capital assistance, and providing training and mentoring for product marketing through digital media and e-commerce.
Co-Authors Achmad Bagas Pangestu Hasna Azmi Fadhilah Juliati Prihatini Juliati Prihatini