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All Journal Formosa Journal of Sustainable Research (FJSR)
A. Dewantoro Marsono
Graduate School, Perbanas Institute, Jakarta Indonesia
Computer Science & IT Decision Sciences, Operations Research & Management Education Industrial & Manufacturing Engineering Social Sciences

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The Effect of Experiential Marketing, Service Quality and Corporate Image on Customer Loyalty Expands with Customer Satisfaction as Intervening Variables at PT. Permodalan Nasional Madani Regional Solo Sapta Irwanto; A. Dewantoro Marsono
Formosa Journal of Sustainable Research Vol. 2 No. 8 (2023): August, 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjsr.v2i8.5489

Abstract

This study aims to examine the effect of experiential marketing, service quality, corporate image on customer loyalty through customer satisfaction Mekaar PT. Solo Regional Civil National Capital. This study uses a quantitative approach with Structural Equation Modeling (SEM) using the PLS program. and IBM Statistics SPSS 26.0. The unit of analysis used is customer Mekaar of PT. Permodalan Nasional Madani Solo Regional. The sample consists of 120 respondents. The data collection technique was carried out using a questionnaire distributed online. The results showed that customer satisfaction can mediate the effect of experiential marketing, service quality, and corporate image on customer loyalty of customer Mekaar of PT. Permodalan Nasional Madani Solo Regional
Co-Authors Sapta Irwanto