Formosa Journal of Sustainable Research (FJSR)
Vol. 2 No. 8 (2023): August, 2023

The Effect of Experiential Marketing, Service Quality and Corporate Image on Customer Loyalty Expands with Customer Satisfaction as Intervening Variables at PT. Permodalan Nasional Madani Regional Solo

Sapta Irwanto (Graduate School, Perbanas Institute, Jakarta Indonesia)
A. Dewantoro Marsono (Graduate School, Perbanas Institute, Jakarta Indonesia)

Article Info

Publish Date
19 Aug 2023

Abstract

This study aims to examine the effect of experiential marketing, service quality, corporate image on customer loyalty through customer satisfaction Mekaar PT. Solo Regional Civil National Capital. This study uses a quantitative approach with Structural Equation Modeling (SEM) using the PLS program. and IBM Statistics SPSS 26.0. The unit of analysis used is customer Mekaar of PT. Permodalan Nasional Madani Solo Regional. The sample consists of 120 respondents. The data collection technique was carried out using a questionnaire distributed online. The results showed that customer satisfaction can mediate the effect of experiential marketing, service quality, and corporate image on customer loyalty of customer Mekaar of PT. Permodalan Nasional Madani Solo Regional

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Journal Info
Formosa Journal of Sustainable Research (FJSR)
Website

Abbrev

fjsr

Publisher

PT FORMOSA CENDEKIA GLOBAL

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Education Industrial & Manufacturing Engineering Social Sciences

Description

Formosa Journal of Sustainable Research (FJSR) is an open access and peer-reviewed journal, published by Formosa Publisher. FJSR aims to be a dissemination platform for research result from multidisciplinary research that covers the wide spectrum of research field such as education, including ...