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All Journal Formosa Journal of Sustainable Research (FJSR)
Hikmah Ramadhani
Fakultas Ekonomi dan Bisnis Universitas Esa Unggul
Computer Science & IT Decision Sciences, Operations Research & Management Education Industrial & Manufacturing Engineering Social Sciences

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The Influence of Perceived Convenience and Perceived Benefits on Loyalty Through SIM Card User Satisfaction by.U Hikmah Ramadhani; Eka Bertuah
Formosa Journal of Sustainable Research Vol. 2 No. 8 (2023): August, 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjsr.v2i8.5639

Abstract

This study aims to determine the relationship between the influence of Perceived Convenience and Benefits on Loyalty Through Sim Card User Satisfaction By.U. Path analysis is an analytical approach applied in this study and the sample method used is purposive sampling of 150 respondents who are Sim Card By.U users. The results of this study indicate that perceived convenience and perceived benefits have a direct influence on user satisfaction. And perceived convenience, perceived benefits, and user satisfaction have a direct influence on loyalty. There is an indirect effect of perceived convenience, perceived benefits on user loyalty through user satisfaction. However, perceived user satisfaction cannot be an intervening variable between perceived convenience and user loyalty
Co-Authors Eka Bertuah