Formosa Journal of Sustainable Research (FJSR)
Vol. 2 No. 8 (2023): August, 2023

The Influence of Perceived Convenience and Perceived Benefits on Loyalty Through SIM Card User Satisfaction by.U

Hikmah Ramadhani (Fakultas Ekonomi dan Bisnis Universitas Esa Unggul)
Eka Bertuah (Fakultas Ekonomi dan Bisnis Universitas Esa Unggul)

Article Info

Publish Date
29 Aug 2023

Abstract

This study aims to determine the relationship between the influence of Perceived Convenience and Benefits on Loyalty Through Sim Card User Satisfaction By.U. Path analysis is an analytical approach applied in this study and the sample method used is purposive sampling of 150 respondents who are Sim Card By.U users. The results of this study indicate that perceived convenience and perceived benefits have a direct influence on user satisfaction. And perceived convenience, perceived benefits, and user satisfaction have a direct influence on loyalty. There is an indirect effect of perceived convenience, perceived benefits on user loyalty through user satisfaction. However, perceived user satisfaction cannot be an intervening variable between perceived convenience and user loyalty

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Journal Info
Formosa Journal of Sustainable Research (FJSR)
Website

Abbrev

fjsr

Publisher

PT FORMOSA CENDEKIA GLOBAL

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Education Industrial & Manufacturing Engineering Social Sciences

Description

Formosa Journal of Sustainable Research (FJSR) is an open access and peer-reviewed journal, published by Formosa Publisher. FJSR aims to be a dissemination platform for research result from multidisciplinary research that covers the wide spectrum of research field such as education, including ...