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STRATEGI PENGEMBANGAN DESA WISATA LIANG PEMATANG DI KEC. SINEMBAH TANJUNG MUDA HULU, UNTUK MENINGKATKAN KESEJAHTERAAN MASYARAKAT KABUPATEN DELI SERDANG Bakti Gunawan
JURNAL DARMA AGUNG Vol 31 No 4 (2023): AGUSTUS
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Darma Agung (LPPM_UDA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46930/ojsuda.v31i4.3569

Abstract

Penelitian ini bertujuan untuk mengetahui rencana pengembangan desa wisata di Desa Liang Pematang Kabupaten Deli Serdang, dan memberikan saran untuk meningkatkan kesejahteraan/ekonomi desa melalui rencana pengembangan desa wisata. Metode yang digunakan dalam penelitian ini adalah mewawancarai tokoh desa dan warga desa Liang Pematang. Analisis data dilakukan dengan menggunakan metode analisis SWOT. Melalui kajian ini ditemukan bahwa sarana dan prasarana masih kurang, sedangkan Desa Liang Pematang juga memiliki potensi yang baik dimana pemerintah dan Desa Iang Pematang ikut serta dalam pengembangan Desa Liang Pematang sebagai desa wisata dan dapat ditingkatkan kesejahteraannya. dari orang-orang. Selain itu juga direncanakan untuk mempertahankan dan meningkatkan kapasitas desa Liang Pematang.
Faktor–Faktor Yang Mempengaruhi Minat Wisatawan Berkunjung Ke Bukit Gundaling Berastagi Di Kabupaten Karo Bakti Gunawan; Dameria Girsang
Tourism, Hospitality And Culture Insights Journal Vol 2 No 2 (2022): THCIJ (Tourism, Hospitality and Culture Insights Journal)
Publisher : Politeknik Pariwisata Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36983/thcij.v2i2.378

Abstract

This reasecrch aims to identify what factors influences the interest of tourist who want to visit Bukit Gundaling Berastagi. This research used confirmatory aspect analysis information analysis methods. KMO aspect analysis, multiple regression analysis, t test, f test, and the coefficient of determination. 2 component aspects that influence the attention of tourist visiting Bukit Gundaling Berastagi, namely the beauty of the sight ( 3.081 ) ≻ ( 1.98) and ease of accessibility ( 3.524 )< t table ( 1.98 ) the calculate Fvalue based on table 4.14 is 8.876 and the f table value is 2.46. These values are compared to obtain f count ( 75.284 ) ˃ f table ( 3.08 ), so H0 is rejected. Based on these result, it can be concluded that there is a significant influence between the Beauty of sight, ease of accessibility on tourist interest in visiting Bukit Gundalin Berastagi. Hypothesis testing can also be done by looking at the probability value. The rule of hypothesis testing is if sig ≤ α then H0 IS rejected and if sig > α, then H0 is accepted. Based on table 4.12, the value of is 0.000. This value is compared with ( 0.05 ) so that sig ( 0.000 ) < ( 0.05 ), so H0 is rejected and H4 is accepted. Based on these results, it can be concluded that there is a significant influence between the beauty of sight, ease of accessibility on tourist interest in visiting Bukit Gundaling Berastagi. The coefficient of determination ( R2) is 0587. This means that the influence of the beauty of sight and the ease of accessibility on the interest of tourist visiting Bukit Gundaling Berastagi is 58.7% while the remaining 41.3% is explained by other factors outside of this study.  
Strategi Pengembangan Desa Wisata Liang Pematang Di Kec. Sinembah Tanjung Muda Hulu Untuk Meningkatkan Kesejahteraan Masyarakat Kabupaten Deli Serdang Bakti Gunawan
TEHBMJ (Tourism Economics Hospitality and Business Management Journal) Vol 3 No 1 (2023): TEHBMJ (Tourism Economics, Hospitality, and Business Management Journal)
Publisher : Politeknik Pariwisata Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36983/tehbmj.v3i1.459

Abstract

This study aims to examine strategies for developing a tourist village in Liang Pematang Village, Deli Serdang Regency, as well as providing suggestions for improving local welfare/economy through a tourism village development strategy. The method used in this study was interviewing village officials and the people of Liang Pematang Village. Data analysis was performed using the SWOT analysis technique. From this study it was found that the facilities and infrastructure were still inadequate, meanwhile Liang Pematang Village also had quite good strength where the government and the people of Iang Pematang Village took an active role in developing Liang Pematang Village as a Tourism Village and could improve people's welfare. Furthermore, the strategy undertaken is to maintain and increase the potential that exists in the village of Liang Pematang
Pricing and Promotion Strategies for Hotel Room Occupancy Rates at Niagara Parapat Hotel, Girsang Sipangan Bolon District, Simalungun Regency, North Sumatra Bejo Mulyadi; Bakti Gunawan; Dina Rosari; Julianto Julianto
Maneggio Vol. 2 No. 5 (2025): OCTOBER-MJ
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/zqkyhx40

Abstract

This study aims to analyze To obtain information on whether there is a positive and significant influence of partial pricing strategies on room occupancy rates at the Niagara Hotel Parapat. The method used in this study is quantitative descriptive with a purposive sampling technique. The analysis tool used is multiple linear regression. From this study, it is known that from 45 respondents who answered the questionnaire with the results of the study, it was obtained that price has a significant effect on hotel room occupancy rates. This can be seen from the calculated t-value of 5.536 which is greater than the t-table value of 2.022 at a significance level of 5%. Thus, the hypothesis stating that price has an effect on room occupancy rates is accepted. Promotion has a significant effect on hotel room occupancy rates. This can be seen from the calculated t-value of 2.287 which is greater than the t-table value of 2.022 at a significance level of 5%. Thus, the hypothesis stating that promotion has an effect on room occupancy rates can be accepted. Price and promotion have a simultaneous effect on hotel room occupancy rates. This is evident from the significance value (Sig) of 0.000, which is lower than the significance level (α) of 0.05. Thus, the hypothesis that price and promotion jointly influence room occupancy rates is accepted.
Co-Authors Bejo Mulyadi Dameria Girsang Dina Rosari Julianto Julianto