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All Journal Jurnal Common Tuturlogi: Journal of Southeast Asian Communication Jurnal Pengabdian Tri Bhakti
Veny Purba, Veny
Unknown Affiliation
Arts Humanities Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Peningkatan Komunikasi Merek dan Pemasaran Digital Bagi UMKM Purba, Veny; Robi, Firman Alamsyah Taufik; Sadikin, Taufik
Jurnal Pengabdian Tri Bhakti Vol 3 No 2 (2021): Jurnal Pengabdian Tri Bhakti
Publisher : Lembaga Pengabdian kepada Masyarakat Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/tribhakti.v3i2.1814

Abstract

Merek dan pemasaran merupakan kata-kata yang tidak asing lagi bagi pelaku UMKM. Para pelaku UMKM dalam menjalankan usahanya sudah tentu mempunyai merek yang ingin dikenal banyak orang serta produk yang dipasarkan pun ingin terjual banyak. Hal inilah yang menjadi salah satu tujuan utama dari usaha itu sendiri. Merek yang menarik serta pemasaran yang massif menjadi salah satu senjata dalam mengembangkan usaha melalui internet secara digital. Namun masih banyak para pelaku UMKM yang belum memahami tentang strategi dan proses branding produknya secara digital serta bagaimana hal tersebut berdampak pada pemasaran digital.. Kegiatan pengabdian kepada masyarakat ini dilakukan dengan metode daring dalam dua sesi kegiatan. Pertama kegiatan pelatihan daring kepada mitra pengabdian. Materi dalam pelatihan daring ini merupakan kolaborasi antara UNLA dan DIKSI. Kedua adalah webinar mengenai digital branding dan marketing yang bekerjasama dengan DIKSI, sebuah NGO yang peduli terhadap perkembangan UMKM. Hasil akhir dari kegiatan ini berdasarkan masukan dari mitra dan juga peserta webinar adalah strategi branding dan marketing merupakan strategi awal yang harus dilakukan dalam kegiatan usaha dan pelatihan seperti ini diharapkan dalam dilaksanakan berkelanjutan dan secara luring.
Melacak Pluralisme Agama dalam Film “PEEKAY” Purba, Veny; Retnasary, Maya; Indriyansyah, Yoggi
Tuturlogi: Journal of Southeast Asian Communication Vol 1, No 2 (2020): Tuturlogi: Journal of Southeast Asian Communication
Publisher : Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (372.282 KB) | DOI: 10.21776/ub.tuturlogi.2020.001.02.3

Abstract

Diversity or plurality such as ethnicity, race, culture, and religion become a natural thing in the community, in particular, the diversity of religions must be accepted by society. The existence of religious group differences is a very natural thing, where the group is under their own theological and legal systems. The Peekay film is one of the films that represent the diversity of religions in India, by showing how every religion worships God, and also displays the identities of each religion, such as Hinduism, Islam, Catholic Christianity, Sikhism, and Jainism. Purpose of this research is to know and understand the menaing of plurality in Peekay movie. This study uses qualitative methods, and semiotics studies by using the semiotic theory of the two orders of signification model from Roland Barthes which interpret the signs through the stages of denotation, connotation, and myth, the paradigm used in conducting this research uses the constructivist paradigm. Data collection techniques in research carried out with documents, where researchers look for written sources, both from books, journals, research-relevant research, and the internet media. The results obtained by researchers are displaying several scenes that represent religious plurality, both with visuals and also dialogue and Voice Over contained in the PK film. Such as the scene depicting the buildings of places of worship of each religion, and the way each religion performs worship and Peekay who says that in this world there are many religions and each religion has its own Belief or God, where each of these religions has a way in doing God's commands. The diferents in Hinduism, Islam, Catholic Christianity, Sikhism, and Jainism symbol are the main core in this research.
POLA KOMUNIKASI SINGLE PARENT TERHADAP PERKEMBANGAN KARAKTER ANAK Aisy, Nisrina Syifa; Purba, Veny
Jurnal Common Vol. 4 No. 2 (2020): Common
Publisher : Program Studi Ilmu Komunikasi Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/common.v4i2.3284

Abstract

The pattern of communication between single parent parents and children is very influential on the attitudes and behavior of children, but some of the parents of single parents some cases are left due to divorce or because of death. Interpersonal communication is very influential in the communication patterns of single parent parents carry out their role as parents who must provide moral and moral support for the character formation of children. This study aims to determine the effect of single parent parental communication patterns on the character formation of children. This research uses qualitative methods with case studies. Single father and single mother research subjects who were abandoned due to divorce or who were left due to death. Data collection using observation and interview methods. The results of research on the subject indicate that the pattern of communication between single parent parents and children is very important in shaping the character of children. Subjects have some obstacles in carrying out their role, and some of them have obstacles in playing the role of father / mother for children, some of them have obstacles when they have to portray the figure of a father for single parent mothers, and become a mother figure for single parent fathers The theory used for this research is role theory where single parent parents play the role of the actor who gives the message to the child as the target.
Pelatihan Model Bisnis Kanvas Bagi Penyangrai Kopi Rumahan Purba, Veny; Alamianti, Dina; Azhar, Dimas A
Jurnal Pengabdian Tri Bhakti Vol 4 No 2 (2022): Jurnal Pengabdian Tri Bhakti
Publisher : Lembaga Pengabdian kepada Masyarakat Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/jptb.v4i2.2189

Abstract

Tujuan pengabdian masyarakat ini dilakukan adalah untuk memberikan pemahaman tentang pentingnya model bisnis serta penerapan model bisnis yang sesuai bagi pelaku usaha sangrai kopi rumahan dalam rangka meningkatkan potensi industri kopi. Kemunculan kopi specialty dan biji kopi yang berasal dari beragam daerah serta mempunyai karakter rasa berbeda membuat eksplorasi terhadap biji kopi menjadi sebuah tren yang berkembang hingga sekarang. Satu diantaranya dengan semakin banyaknya kedai kopi maka semakin banyak para penyangrai kopi, mulai dari penyangrai rumahan hingga penyangrai kopi dengan kapasitas yang lebih besar. Penyangrai kopi rumahan mempunyai potensi untuk mengembangkan usahanya namun kendala yang muncul adalah penyangrai rumahan belum memahami model bisnis seperti apa yang dapat diterapkan dalam mengembangkan usahanya. Kegiatan ini dilakukan selama 6 bulan dimulai dengan bulan pertama dan kedua dilakukan pemetaan masalah model bisnis bagi pelaku sangrai kopi rumahan, bulan ke tiga dan empat merupakan pelatihan dalam bentuk workshop tentang masalah yang sudah dipetakan dan bulan berikutnya dilakukan evaluasi terhadap implementasi hasil pelatihan. Hasil akhir dari kegiatan berdasarkan masukan dari mitra yaitu model bisnis cetak biru yang penting untuk dipahami bagi para pelaku usaha khususnya Usaha Kecil Menengah (UKM).
Co-Authors Aisy, Nisrina Syifa Alamianti, Dina Azhar, Dimas A Indriyansyah, Yoggi Maya Retnasary Robi, Firman Alamsyah Taufik Sadikin, Taufik