Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Riset Public Relations
Adinda Sabilla
Hubungan Masyarakat
Humanities Languange, Linguistic, Communication & Media Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Hubungan Celebrity Endorser dengan Keputusan Pembelian Halosnap.Id di Media Sosial Instagram Adinda Sabilla; Mohamad Subur Drajat
Jurnal Riset Public Relations Volume 3, No. 1, Juli 2023, Jurnal Riset Public Relations (JRPR)
Publisher : UPT Publikasi Ilmiah Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/jrpr.v3i1.2024

Abstract

ABSTRACT : There is a significant relationship between credibility (X1) in Nizaramrullah's video reels and the Halosnap.Id (Y) Purchase Decision with the strength of the relationship being in the moderate category with a positive value. There is a significant relationship between attractiveness (X2) in the video reels viewing regarding Halosnap's purchasing decisions .Id(Y) with the strength of the relationship is in the moderate category with positive value. There is a significant relationship between power (X3) in the video reels viewing regarding the purchase decision of Halosnap.Id(Y) with the strength of the relationship in the moderate category with positive valueABSTRAK : Terdapat hubungan yang signifikan antara credibility (X1) dalam tayangan video reels Nizaramrullah dengan Keputusan Pembelian Halosnap.Id (Y) dengan kekuatan hubungan berada dalam kategori moderate bernilai positif. Terdapat hubungan yang signifikan antara attractiveness (X2) dalam tayangan video reels mengenai keputusan pembelian Halosnap.Id(Y) dengan kekuatan hubungan berada dalam kategori moderate bernilai positif Terdapat hubungan yang signifikan antara power (X3) dalam tayangan video reels mengenai keputusan pembelian Halosnap.Id(Y) dengan kekuatan hubungan berada dalam kategori moderate bernilai positif.
Co-Authors Mohamad Subur Drajat