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All Journal Jurnal Akuntansi, Manajemen dan Bisnis Digital Focus of Human Resource Management Journal Journal of Indonesian Management
Kimas Kurniawan
Universitas Dehasen Bengkulu
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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The Effect Of Service Quality And Custumer’s Satisfaction On Custumer’s Loyality At PT. Perusahaan Perdagangan Inodonesia Branch Of Bengkulu Nevianti Kristina; Karona Cahya Susena; Kimas Kurniawan
Journal of Indonesian Management Vol. 3 No. 4 (2023): Desember
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v3i4.1563

Abstract

The purpose of this study is determine the quality of service and customer’s satisfaction regarding customer’s loyalty for pharmaceutical products at PT. Perusahaan Perdagangan Indonesia Branch of Bengkulu. The research method used was quantitative, the sample in this study was 88 customers who purchased pharmaceutical products at PT. Perusahaan Perdagangan Indonesia Branch of Bengkulu. The sampling technique is accidental sampling technique. Data were collected using a questionnaire and the analysis methods used were multiple linear regression, determination tests and hypothesis tests. The results of the regression equation are Y = 13.225 + 0.318X1 + 0.385X2 + 3.881, meaning that service quality and customer’s satisfaction have an influence on customer’s loyalty at PT. Perusahaan Perdagangan Indonesia Branch of Bengkulu. The determination test result is 0.396, meaning that service quality and customer’s satisfaction have an effect on employee customer’s loyalty at PT. Perusahaan Perdagangan Indonesia Branch of Bengkulu by 39.6%, while the remaining 60.4% is explained or influenced by other variables that were not studied. Service quality and customer’s satisfaction together. has the same effect on customer’s loyalty at PT. Perusahaan Perdagangan Indonesia Branch of Bengkulu with a significance value of 0.000, less than 0.05. Service quality has a positive and significant effect on customer’s loyalty at PT. Perusahaan Perdagangan Indonesia Branch of Bengkulu, because the significance value of 0.000 is less than 0.05. Customer’s satisfaction has a positive and significant effect on customer’s loyalty at PT. Perusahaan Perdagangan Indonesia Branch of Bengkulu, with a significance value of 0.000, which is less than 0.05.
Strategy For Strengthening Competitiveness Through Swot Analysis At CV. Anggita Dwi Pratama Dimas Yoga Arif Pratama; Ida Ayu Made E.G; Kimas Kurniawan
Jurnal Akuntansi, Manajemen dan Bisnis Digital Vol 5 No 1 (2026): Januari
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jambd.v5i1.9937

Abstract

This study aims to examine the Marketing Strategy of furniture products from CV. Anggita Dwi Pratama, Kabupaten Seluma, using the SWOT analysis method, which includes four basic components: Strengths, Weaknesses, Opportunities, and Threats, with a sample of 14 respondents. The results of the study show that the results of the recapitulation of IFAS and EFAS scores obtained that the IFAS matrix shows the strengths of the factors and weaknesses of the quadrant - 0.171, then this shows that the business of CV. Anggita Dwi Pratama furniture products in Seluma Regency is in a weak internal position. While the EFAS matrix shows that the opportunity and threat factors show a quadrant of 0.232., then this shows that the business of CV. Anggita Dwi Pratama furniture products in Seluma Regency is in a fairly favorable situation, the company faces various external threats and internal weaknesses.
The Influence Of Job Satisfaction And Leadership On Employee Loyalty At PT. Elap, Empat Lawang Regency Yodista Yodista; Neri Susanti; Kimas Kurniawan
Focus of Human Resource Management Journal Vol. 1 No. 1 (2026): February
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

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Abstract

This study aims to analyze the influence of job satisfaction and leadership on employee loyalty, both partially and simultaneously. The method used is a quantitative approach with PT ELAP employees as the research object. The results of the study are expected to provide theoretical contributions in the development of human resource management science and practical benefits for companies in designing strategies to increase employee loyalty. This study is limited to the variables of job satisfaction, leadership, and employee loyalty based on the theories of Sallas-Valilla (2021), Northouse (2021), and Ariani (2023), with a focus on the context of local private companies in Empat Lawang Regency. The research sample includes all 47 PT ELAP employees, who were sampled using a census method to obtain comprehensive results. Data were analyzed through validity tests, reliability tests, multiple linear regression, t-tests (partial), F-tests (simultaneous), and coefficients of determination (R²) to determine the effect of independent variables on the dependent variable, both partially and simultaneously. The results of this study prove that high job satisfaction and effective leadership can increase employee loyalty at PT ELAP, Empat Lawang Regency. Practically, companies are advised to improve employee well-being, strengthen leadership qualities, and create a positive work environment to foster employee commitment and retention. Academically, this research contributes to the development of human resource management, particularly regarding the role of job satisfaction and leadership in building long-term employee loyalty.
Co-Authors Dimas Yoga Arif Pratama Ida Ayu Made E.G Karona Cahya Susena Neri Susanti Nevianti Kristina Yodista Yodista