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All Journal Jurnal Akuntansi, Manajemen dan Bisnis Digital Social Sciences Journal Jurnal Pusat Manajemen Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan
Ida Ayu Made E.G
Universitas Dehasen Bengkulu
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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The Effect Of Organizational Climate And Organizational Commitment On Organizational Citizenship Behavior (Ocb) At Bpbd Lebong Yan Presli; Ahmad Soleh; Ida Ayu Made E.G
Jurnal Akuntansi, Manajemen dan Bisnis Digital Vol 2 No 2 (2023): Juli
Publisher : Fakultas Ekonomi Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jambd.v2i2.4402

Abstract

The purpose of this study was to determine the effect of organizational climate and organizational commitment on Organizational Citizenship Behavior (OCB) of employees at BPBD Lebong. The sample in this study was 36 people consisting of 16 civil servants and 20 honorary people. Data collection using a questionnaire and the method of analysis used is multiple linear regression, determination test and hypothesis testing.The results of the regression equation are Y = 9.470 + 0.421X1 + 0.370X2+ 5,292 (e) meaning that organizational climate and organizational commitment have a positive influence on Organizational Citizenship Behavior (OCB) of employees at BPBD Lebong. This illustrates that if the variables of organizational climate and organizational commitment increase, the Organizational Citizenship Behavior (OCB) of employees will also increase. The result of the determination test is 0.521 or (52.1%). This shows that organizational climate and organizational commitment affect organizational citizenship behavior (OCB) of employees at BPBD Lebong by 52.1%, while the rest (100 - 52.1% = 47.9%) are explained or influenced by other variables that are not researched. Organizational climate and organizational commitment together have an influence on Organizational citizenship behavior (OCB) of BPBD Lebong employees with a significant value of 0.000 less than 0.05. Organizational climate has a positive and significant effect on Organizational Citizenship Behavior (OCB) of employees at BPBD Lebong, because the significant value is 0.009 less than 0.05. Organizational commitment has a positive and significant effect on Organizational Citizenship Behavior (OCB) of employees at BPBD Lebong, with a significant value of 0.014 less than 0.05.
The Influence Of Brand Image, Product Quality, And Price On Brand Switching Of Wardah Makeup In Bengkulu City Peli Rahmita Sari; Ida Ayu Made E.G; Zoniarti Zoniarti
Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review Vol. 3 No. 2 (2023): Desember
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emba.v3i2.1519

Abstract

When buying an item, a consumer often assesses whether the item is suitable for them or not, whether it is suitable for them or not, therefore consumers prioritize choosing by looking at the brand image, product quality and price to fulfill their desires or needs in purchasing goods. The aim of this research is to determine the influence of brand image, product quality and price on brand switching of Wardah makeup products in Bengkulu City. The type of research used is quantitative. The data analysis methods used are multiple linear regression, determination tests, and hypothesis tests. The results of multiple linear regression have the equation Y = 54, 534 - 0.395(X1) - 0.007(X2) - 0.404(X3) + 3.602 because the direction of the regression is positive, it can be interpreted that if brand image, product quality and price increase, then interest in buying Wardah's makeup product in Bengkulu City will also increase. Brand image does not have a significant effect on interest in buying Wardah makeup products in Bengkulu City, this is proven by the value of t count is smaller than t table (-5, 324 < 1.659) and a significant value of 0.000 < 0.05 meaning that H0 is accepted and Ha is rejected. Product quality has a significant effect on interest in buying Wardah makeup products in Bengkulu City, this is proven by the value of t count is greater than t table (-0.065 < 1.659) with a significant value of 0.984 > 0.05 meaning H0 is rejected and Ha is accepted. Price has a significant effect on interest in buying Wardah makeup products in Bengkulu City, this is proven by the value of t count is greater than t table (-6,200 < 1.659) with a significant value of 0.000 - 0.05 meaning H0 is rejected and Ha is accepted. Brand image (X1), product quality (X2), and price (X3) together have a significant effect on brand switching (Y) of Wardah makeup products in Bengkulu City.
The Influence Of Work Engagement And Organizational Culture On Employee Performance At The Regional Secretariat Of Lebong District Reni Doyun Putri; Ida Ayu Made E.G; Wagini Wagini
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 4 No. 3 (2023): Juli
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v4i3.1326

Abstract

The purpose of this study was to determine the effect of work engagement and organizational culture on employee performance at the Regional Secretariat of Lebong Regency. The sample in this study was 79 employees at the Regional Secretariat of Lebong Regency who had become civil servants. Data collection using a questionnaire and the method of analysis used is multiple linear regression, determination test and hypothesis testing. The results of the regression analysis showed Y = 13.198 + 0.288X1 + 0.416 X2, this illustrates a positive regression direction, meaning that there is a positive influence between X1 (work engagement) and X2 (organizational culture) on performance (Y). It means that if the work engagement and organizational culture variables increase, performance will increase. The value of the coefficient of determination is 0.376. This means that X1 (work engagement) and X2 (organizational culture) have an effect on performance (Y) of 37.6% while the remaining 62.4% is influenced by other variables not examined in this study. The results of the t test at a significance level of 0.05 explain that partially the work engagement and organizational culture variables have a significant influence on employee performance variables at the Regional Secretariat Office of Lebong Regency. The results of the F test at a significance level of 0.05 explain that the variable work engagement and organizational culture have a significant simultaneous influence on employee performance at the Regional Secretariat Office of Lebong Regency.
The Influence Of Trust And Service Quality On Public Satisfaction (Case Study At The Ratu Agung Sub-District Office, Bengkulu City) Sendi Nopriansyah; Ida Ayu Made E.G; Kamelia Astuty
Jurnal Pusat Manajemen Vol. 3 No. 1 (2026): Juni
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jpm.v3i1.1560

Abstract

Public satisfaction is an important indicator in assessing service performance in both government and private institutions that provide services. Satisfaction can be measured and observed from various aspects, one of which is consumer trust in the services received after engaging with a particular institution or service provider. The purpose of this study is to determine the extent to which trust and service quality influence public satisfaction at Ratu Agung Sub-District Office, Bengkulu City. This research is categorized as a quantitative study with a causal associative approach. The data collection method used a questionnaire with a Likert scale, and the sample consisted of 50 respondents who received services at Ratu Agung Sub-District Office at the time of the study. The results of the study indicate that the multiple linear regression equation obtained is:Y = 10.696 + 0.286 (X1) + 0.457 (X2) + 3.312, which means that there is a positive (direct) correlation between trust (X1) and service quality (X2) on public satisfaction (Y) at Ratu Agung Sub-District Office, Bengkulu City. The hypothesis testing for trust (X1) shows that t-count = 2.018>t-table = 2.011 and significance value = 0.049 < 0.05. Thus, Ha is accepted and Ho is rejected, indicating that trust has a significant effect on public satisfaction. Meanwhile, the test for service quality (X2) shows that t-count = 3.390>t-table = 2.011 and significance value = 0.001<0.05. Therefore, Ha is accepted and Ho is rejected, indicating that service quality also has a significant effect on public satisfaction. Furthermore, F-test result shows that F-count = 34.134>3.195, indicating that the hypothesis is accepted. This means that there is a simultaneous effect of trust (X1) and service quality (X2) on public satisfaction (Y) at Ratu Agung Sub-District Office, Bengkulu City.
The Effect Of Perceived Benefits And Ease Of Use On Interest In Using Gopay As A Digital Payment Service In Bengkulu City Tri Lestari; Ahmad Soleh; Ida Ayu Made E.G
Social Sciences Journal Vol. 3 No. 1 (2026): February
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/sosj.v3i1.1140

Abstract

Advances in information and communication technology have driven innovation in the financial sector, such as financial technology (fintech), particularly digital payment services or e-wallets. In Indonesia, the use of e-wallets has grown rapidly, with GoPay and OVO as the two most dominant platforms. E-wallets facilitate various transactions for the public, such as online shopping, bill payments, and money transfers. Based on the Technology Acceptance Model (TAM) theory, interest in using e-wallets is influenced by users' perceptions of convenience and benefits.  The purpose of this study is to determine the effect of perceived benefits and ease of use on interest in using GoPay as a digital payment service in Bengkulu City. The method used in this study is quantitative, and the sample consists of GoPay users in Bengkulu City, with a sample size of 130 respondents.The results of this study indicate that the variables of perceived benefits and ease of use have a significant effect on the interest in using GoPay as a digital payment service in Bengkulu City, both partially and simultaneously.
Strategy For Strengthening Competitiveness Through Swot Analysis At CV. Anggita Dwi Pratama Dimas Yoga Arif Pratama; Ida Ayu Made E.G; Kimas Kurniawan
Jurnal Akuntansi, Manajemen dan Bisnis Digital Vol 5 No 1 (2026): Januari
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jambd.v5i1.9937

Abstract

This study aims to examine the Marketing Strategy of furniture products from CV. Anggita Dwi Pratama, Kabupaten Seluma, using the SWOT analysis method, which includes four basic components: Strengths, Weaknesses, Opportunities, and Threats, with a sample of 14 respondents. The results of the study show that the results of the recapitulation of IFAS and EFAS scores obtained that the IFAS matrix shows the strengths of the factors and weaknesses of the quadrant - 0.171, then this shows that the business of CV. Anggita Dwi Pratama furniture products in Seluma Regency is in a weak internal position. While the EFAS matrix shows that the opportunity and threat factors show a quadrant of 0.232., then this shows that the business of CV. Anggita Dwi Pratama furniture products in Seluma Regency is in a fairly favorable situation, the company faces various external threats and internal weaknesses.
Co-Authors Ahmad Soleh Dimas Yoga Arif Pratama Kamelia Astuty Kimas Kurniawan Peli Rahmita Sari Reni Doyun Putri Sendi Nopriansyah Tri Lestari Wagini Wagini Yan Presli Zoniarti Zoniarti