Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal INTERACTION: Jurnal Pendidikan Bahasa
Umi Sumarsih
Universitas Telkom
Education Languange, Linguistic, Communication & Media

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Consumer Perception on Aspects of The Think & Act Experience at The Gacoan Noodle Restaurant Gatot Subroto, Bandung City Annisa Nur Rohmayanti; Siti Zakiah; Umi Sumarsih
INTERACTION: Jurnal Pendidikan Bahasa Vol 10 No 2 (2023): INTERACTION: Jurnal Pendidikan Bahasa
Publisher : Universitas Pendidikan Muhammadiyah (UNIMUDA) Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36232/jurnalpendidikanbahasa.v10i2.4897

Abstract

This study discusses consumer perceptions of the Thinking and Acting experience at the Gacoan Gatot Subroto Noodle Restaurant, Bandung City. Think is an experience that demands intelligence to create cognitive experiences and problem-solving by involving consumers creatively; the Act is designed to create consumer experiences that are related to the physical body. Customer Experience is a big key in a business or company; Customer Experience depends on the service provided to customers by a company. Customer Experience is simply a process, strategy, and new implementation of a company to manage customers in customer experience with a product or service from a company. In this study, the authors discuss "Consumer Perceptions of Think & Act Experience Aspects at the Gacoan Gatot Subroto Noodle Restaurant, Bandung City". This research is quantitative. The data collection method uses a questionnaire with a Likert scale for a sample of 100 respondents. The study results show that customer experience with the Think and Act aspect positively and significantly impacts customer satisfaction and trust in Mie Gacoan Gatot Subroto Bandung City.
Co-Authors Annisa Nur Rohmayanti Siti zakiah