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All Journal Jurnal Kajian Pariwisata dan Bisnis Perhotelan Journal Publicuho
Ayu Dianapramesti Eksitasari
Universitas Pembangunan Nasional "Veteran" Jawa Timur
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Analisis SWOT pada Daya Tarik Wisata di Kawasan Pecinan, Kembang Jepun Kota Surabaya Ayu Dianapramesti Eksitasari; Desvidyauralia Kartika Indriyana; Made Bambang Adnyana
JURNAL KAJIAN PARIWISATA DAN BISNIS PERHOTELAN Vol 4 No 2 (2023): Jurnal Kajian Pariwisata dan Bisnis Perhotelan
Publisher : Departemen Pariwisata Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jkpbp.v4i2.63872

Abstract

The Chinese area or Chinatown is located east of the Red Bridge precisely in the Chinatown area, Jalan Kapasan Surabaya. Chinatown area witnessed the civilization of the Chinese community during the Dutch rule and is one of the centers of Chinese culture rich in history and traditional heritage. This study aims to conduct a SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) on tourist attractions in Chinatown, Kembang Jepun Surabaya. The methods used in this study are field observation, and literature study. The collected data is then analyzed with a SWOT approach to identify strengths, weaknesses, opportunities, and threats that affect tourist attraction in Chinatown. The results of the analysis show that Chinatown has several strengths as a tourist attraction, among others: rich cultural and historical heritage, and interesting traditional architecture. However, there are also some disadvantages that need to be considered, such as the lack of tourism supporting facilities. On the opportunity side, Chinatown has the potential for better tourism development through the development of adequate infrastructure and supporting facilities, increased promotion and marketing, and the development of diverse tourism products. However, there are also several threats that need to be watched out for, such as competition with other tourist destinations, changes in tourist trends, and slowing economic growth that can affect tourist visits
PENERAPAN BAURAN PEMASARAN 7P SEBAGAI STRATEGI PEMASARAN TRAVEL ZIARAH HATI INDONESIA Ayu Dianapramesti Eksitasari; Garsione Agni Andrea
Journal Publicuho Vol. 8 No. 3 (2025): August - October - Journal Publicuho
Publisher : Halu Oleo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35817/publicuho.v8i3.861

Abstract

This study aims to analyse the implementation of marketing strategies through the 7P marketing mix (Product, Price, Place, Promotion, People, Process, and Physical Evidence) at Ziarah Hati Indonesia Umrah Travel Agency in attracting prospective pilgrims. The background of this research is based on the increasing competition among Umrah travel agencies in Indonesia, along with the growing number of Umrah pilgrims each year. To remain competitive, a structured and targeted marketing strategy is essential. This research uses a descriptive qualitative approach with data collected through observation, documentation, and literature study. The results show that Ziarah Hati Indonesia has applied the 7P marketing mix comprehensively, including service diversification (Umrah and Hajj packages), price setting based on market segmentation, a strategic office location in Surabaya, promotional efforts through both social media and print media, professional human resources, systematic service processes, and physical evidence that enhances the company's credibility. These findings indicate that the 7P marketing mix plays a significant role in shaping positive consumer perceptions and increasing interest in using Ziarah Hati's services.
Co-Authors Desvidyauralia Kartika Indriyana Garsione Agni Andrea Made Bambang Adnyana