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Garsione Agni Andrea
Universitas Pembangunan Nasional "Veteran" Jawa Timur
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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ANALISIS ASPEK-ASPEK MANAJEMEN SUMBER DAYA MANUSIA DI AGROWISATA LUMBUNG STROBERI DESA PANDANREJO KOTA BATU Regita Cahyani; Garsione Agni Andrea
Journal Publicuho Vol. 8 No. 3 (2025): August - October - Journal Publicuho
Publisher : Halu Oleo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35817/publicuho.v8i3.843

Abstract

This study aims to analyse human resource management at Agrowisata Lumbung Stroberi located in Pandanrejo Village, Batu City. The research problem focuses on how recruitment, development, compensation, integration, and maintenance of employees are implemented to support agrotourism management. The research employed a descriptive qualitative method with data collected through observation, in-depth interviews with management and employees, and documentation. The findings indicate that employee recruitment is still simple and lacks a structured recruitment plan. Workforce development has not been optimised due to limited regular training programs, particularly in improving service and communication skills. The compensation system remains confined to basic wages with incentive variations that are not yet proportional to workload. Integration between employees and the organisation has not been fully achieved due to ineffective internal communication. Employee welfare maintenance has not been planned sustainably. The conclusion states that human resource management in this agrotourism enterprise requires improvements in recruitment planning, regular training, a fairer compensation system, internal communication, and more integrated welfare programs to enhance professionalism and competitiveness in tourism services.
PENERAPAN BAURAN PEMASARAN 7P SEBAGAI STRATEGI PEMASARAN TRAVEL ZIARAH HATI INDONESIA Ayu Dianapramesti Eksitasari; Garsione Agni Andrea
Journal Publicuho Vol. 8 No. 3 (2025): August - October - Journal Publicuho
Publisher : Halu Oleo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35817/publicuho.v8i3.861

Abstract

This study aims to analyse the implementation of marketing strategies through the 7P marketing mix (Product, Price, Place, Promotion, People, Process, and Physical Evidence) at Ziarah Hati Indonesia Umrah Travel Agency in attracting prospective pilgrims. The background of this research is based on the increasing competition among Umrah travel agencies in Indonesia, along with the growing number of Umrah pilgrims each year. To remain competitive, a structured and targeted marketing strategy is essential. This research uses a descriptive qualitative approach with data collected through observation, documentation, and literature study. The results show that Ziarah Hati Indonesia has applied the 7P marketing mix comprehensively, including service diversification (Umrah and Hajj packages), price setting based on market segmentation, a strategic office location in Surabaya, promotional efforts through both social media and print media, professional human resources, systematic service processes, and physical evidence that enhances the company's credibility. These findings indicate that the 7P marketing mix plays a significant role in shaping positive consumer perceptions and increasing interest in using Ziarah Hati's services.
Co-Authors Ayu Dianapramesti Eksitasari Regita Cahyani