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All Journal BIMA : Journal of Business and Innovation Management Jurnal Riset Multidisiplin Edukasi
Intan Khoirunnisa
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Economics, Econometrics & Finance Other

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UPAYA PENCEGAHAN KEJAHATAN CYBERBULLYING PADA REMAJA MELALUI PLATFORM INSTAGRAM: STUDI KASUS DI SMKN X JAKARTA Aenul Farodisa; Intan Khoirunnisa; Putri marcellina; Rania Yasmine Fadli; Dinda najwa mutiara rizqy; Eunike Angelica sarambe
Jurnal Riset Multidisiplin Edukasi Vol. 2 No. 7 (2025): Jurnal Riset Multidisiplin Edukasi (Edisi Juli 2025)
Publisher : PT. Hasba Edukasi Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71282/jurmie.v2i7.625

Abstract

  The development of digital technology has led to the widespread use of social media among teenagers, but it also presents various risks, including cyberbullying. This study aims to examine crime prevention efforts against cyberbullying among adolescents through the Instagram platform, using a case study at SMKN X Jakarta. The research applied a qualitative approach with a case study method. Data were collected through interviews, observation, and documentation, and analyzed thematically. The findings reveal that cyberbullying practices at the school are largely influenced by deviant traditions, such as the "odd-even" system between school cohorts, as well as weak social supervision and limited legal awareness. The types of cyberbullying identified include flaming, denigration, outing, exclusion, and masquerade. The proposed prevention efforts refer to Social Crime Prevention strategies, emphasizing the importance of character education, strengthening social bonds, and creating an inclusive and supportive school environment. This approach is expected to minimize the risk of cyberbullying by fostering empathy, commitment to norms, and teenagers’ active participation in positive activities. The study provides recommendations for schools and families to collaborate in building a safe and healthy digital culture for adolescents.
PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN (Studi Kasus pada Bakpia Simpang Lima Kediri) Intan Khoirunnisa; Sudjiono; Budi Heryanto
BIMA : Journal of Business and Innovation Management Vol. 8 No. 3 (2026): JUNI
Publisher : Prodi Manajemen Fakultas Ekonomi Bisnis Universitas Hasyim Asy'ari Tebuireng Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33752/bima.v8i3.7162

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas produk, kualitas pelayanan, dan citra merek terhadap keputusan pembelian Bakpia Simpang Lima Kediri. Penelitian menggunakan metode kuantitatif dengan sampel sebanyak 100 konsumen yang dipilih menggunakan teknik non-probability sampling melalui accidental sampling. Pengumpulan data dilakukan melalui wawancara dan kuesioner, sedangkan analisis data menggunakan uji kualitas data, uji asumsi klasik, regresi linier berganda, uji hipotesis, dan koefisien determinasi (R²). Hasil penelitian menunjukkan bahwa kualitas produk, kualitas pelayanan, dan citra merek masing-masing berpengaruh positif dan signifikan terhadap keputusan pembelian Bakpia Simpang Lima Kediri. Selain itu, ketiga variabel tersebut secara simultan juga berpengaruh signifikan terhadap keputusan pembelian. Temuan ini menunjukkan bahwa peningkatan kualitas produk, kualitas pelayanan, dan citra merek dapat mendorong peningkatan keputusan pembelian konsumen.
Co-Authors Aenul Farodisa Budi Heryanto Dinda najwa mutiara rizqy Eunike Angelica sarambe Putri marcellina Rania Yasmine Fadli Sudjiono