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The Influence of Advertising and Testimonials Against Online Shopping Purchasing Decision Followers in Kedaicemilanbabyblue Instagram Yori Manis Tika; Lely Arrianie; Mas Agus Firmansyah; Levy Oktridarti
Journal of Social Science and Humanities Vol. 2 No. 2 (2023): July-December
Publisher : GAYAKU PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58222/jossh.v2i2.261

Abstract

This study aims to determine the effect of advertising and testimonials on the decision to purchase online shopping followers in kedaicemilanbabylue. In this study using AIDCA theory that explains the elements of attention, interest, desire, conviction, and action is used in the manufacture of ads and testimonials that affect the purchase decision followers to shop online on kedaicemilanbabyblue intagram. The method used is quantitative method. The results of the first hypothesis of this study is advertising significantly influence the decision with the percentage of the calculation of 79.3%. the second hypothesis states that the testimony significantly influence the purchase decision with a value of 63.2%. third hypothesis result is advertisement and testimony together influence to purchase decision with value 95.8%. thus there is 4.2% influence of other variables not examined in this study. The results of this study suggest that in influencing purchasing decisions online followers are more dominantly influenced by advertising than with testimony. This is in line with the thoughts in AIDCA theory which explains that ads formed with the elements of attetion, interest, desire, conviction and action will be able to attract potential customers in making purchasing decisions about a product offered in the ad
Strengthening Financial Literacy and Thrifty Character through Early Saving Education among Children at TK IT Baitul Izzah, Bengkulu City Sylvia Noviriani; Linda Astuti; Levy Oktidarti; Yori Manis Tika; Shinta Wiji Rahayu; Heni Indriani; Hania Sumarni
JURNAL BESEMAH Vol. 5 No. 1 (2026): JANUARI-JUNI
Publisher : Gayaku Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58222/vgg1v216

Abstract

Financial literacy should be introduced from an early age to develop children’s understanding of the function of money, their ability to distinguish between needs and wants, and their habits of being thrifty and financially responsible. However, young children generally have limited knowledge of financial management; therefore, educational activities appropriate to their developmental characteristics are needed. This community service program aimed to strengthen financial literacy and foster thrifty character through early saving education among children at TK IT Baitul Izzah, Bengkulu City. The program employed a participatory and educational approach involving children, teachers, and parents in developing saving habits. The program was implemented through several stages, including initial needs identification, activity planning, interactive learning, saving practice simulations, evaluation, monitoring, and reflection. The educational materials were delivered using simple language, contextual examples, question-and-answer activities, and hands-on practices to facilitate children’s understanding of basic financial concepts. The results indicated positive improvements in children’s understanding and responses toward saving activities. Children began to recognize the benefits of setting aside a portion of their money, understand the basic distinction between needs and wants, and demonstrate greater motivation to develop regular saving habits. The saving simulation also helped children understand that achieving financial goals requires discipline, consistency, and a gradual process. The involvement of teachers and parents was identified as an important factor in sustaining saving habits beyond the program. These findings indicate that interactive and practice-based financial education can serve as an appropriate strategy for introducing financial literacy while fostering thriftiness, discipline, and responsibility among young children. The sustainability of the program requires consistent saving practices at school and at home, supported by continuous guidance and positive reinforcement from teachers and parents.