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All Journal Nyimak: Journal of Communication Jurnal Abdi Insani Jurnal Locus Penelitian dan Pengabdian Journal of Law, Poliitic and Humanities International Journal of Advanced Multidisciplinary Jurnal Komunikasi dan Ilmu Sosial
Arrianie, Lely
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Indonesian Politicians From One Stage to Another Arrianie, Lely
International Journal of Advanced Multidisciplinary Vol. 1 No. 3 (2022): International Journal of Advanced Multidisciplinary (October - December 2022)
Publisher : Green Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/ijam.v1i4.178

Abstract

After the Reform Era's birth in 1998, following the New Order regime's downfall that had controlled Indonesian politics for 32 years, two shows dominate the Indonesian political stage: freedom and violence. Politicians manage their roles on the front-stage, middle-stage, and backstage with the different political communication styles from those in the New Order era. Today, political communications in the Parliament tend to be more fluid as well as interactional, circular, convergent, and even transactional instead of linear, where political communicators, politicians, activists, professionals, and people deliver their aspirations to the political stage and political journalists in more open political message exchanges. All politicians should be wise in presenting their roles in the political stage shows, and social media that functions as the middle stage for political shows, which they should manage well to align political shows with political stages.
The Wisdom of Sundanese Intercultural Communication in Social Interaction with Javanese Ethnic Communities Chalik, Alex Abdu; Arrianie, Lely; Sarofah, Riska
Nyimak: Journal of Communication Vol 7, No 1 (2023): Nyimak: Journal of Communication
Publisher : Faculty of Social and Political Science, Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/nyimak.v7i1.7019

Abstract

This study aims to explain the forms of social interaction between the Sundanese and Javanese ethnicities that take place in the form of adaptation, cooperation, tolerance, competition, and conflict of intercultural communication wisdom. This research was conducted in Kabawetan District, Kepahiang Regency, Bengkulu Province. The novelties in the research include obtaining an overview and explanation of the history of the migration of the Sundanese to Sukasari Village, forms of social interaction between the Sundanese ethnic community and the Javanese ethnicity, and the implementation of Sundanese cultural wisdom in intercultural communication with the Javanese. This study uses a qualitative approach through in-depth interviews with informants to explore information about the wisdom of Sundanese intercultural communication in social interaction with the Javanese ethnic community. The technique of taking informants is done by using the snowball sampling technique according key informants who will recommend other sources.. The results showed that the intercultural communication wisdom of the Sundanese in social interaction with the Javanese ethnic community has been carried out well through babasan and paribasa owned by the Sundanese ethnic community within its cultural framework.Keywords: Social interaction, ethnicity, intercultural communication, local wisdom ABSTRAKPenelitian ini bertujuan untuk menjelaskan bentuk interaksi soial antara etnis Sunda dengan etnis Jawa yang berlangsung dalam bentuk adaptasi, kerjasama, toleransi, kompetisi dan konflik kearifan komunikasi antarbudaya. Penelitian ini dilakukan di Kecamatan Kabawetan, Kabupaten Kepahiang, Provinsi Bengkulu. Kebaruan dalam penelitian antara lain untuk memperoleh gambaran dan penjelasan tentang sejarah migrasi orang Sunda ke Desa Sukasari, bentuk-bentuk interaksi sosial komunitas etnis Sunda dengan etnis Jawa, dan implementasi kearifan budaya Sunda dalam komunikasi antarbudaya dengan etnis Jawa. Penelitian ini menggunakan metode pendekatan kualitatif melalui wawancara yang mendalam dengan informan untuk menggali informasi mengenai kearifan komunikasi antarbudaya Orang Sunda dalam interaksi sosial dengan komunitas etnis Jawa. Teknik pengambilan informan dilakukan dengan Teknik snowball sampling melalui beberapa narasumber kunci untuk merekomendasikan informan lainnya. Hasil penelitian menunjukkan bahwa kearifan komunikasi antarbudaya orang Sunda dalam interaksi sosial dengan komunitas etnis Jawa telah dijalankan dengan baik melalui babasan dan paribasa yang dimiliki oleh komunitas etnis Sunda dalam kerangka kebudayaannya.Kata Kunci: Interaksi sosial, etnis, komunikasi antarbudaya, kearifan local
Strategi Komunikasi Politik Partai Demokrasi Indonesia Perjuangan (PDI-P) Di DKI Jakarta dalam Menyambut Pemilu 2024 Gani, Jaidi; Arrianie, Lely; Ambarwati, Ambarwati
Jurnal Komunikasi dan Ilmu Sosial Vol. 1 No. 2 (2023): Jurnal Komunikasi dan Ilmu Sosial (April-Juni 2023)
Publisher : Dinasti Research & Yayasan Dharma Indonesia Tercinta (DINASTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jkis.v1i2.227

Abstract

The purpose of this research is to find out how the political communication strategy of the PDI-Perjuangan party in DKI Jakarta—approaching the 2024 election. The theory used is Dan O,Hair's communication strategy theory which includes (1) situational knowledge, (2) overcoming goals, (3) communication competence and (4) anxiety management. Qualitative research method with a case study approach. the results of the study show that: (1) on the situational ignorance of the PDI-Perjuangan DKI Jakarta carry out a political communication strategy through approach efforts by placing its cadres in the electoral district according to the background in their respective regions for candidates for the DPR-RI and provincial, district and city DPRD . (2) Judging from the acquisition of the goal, the communication strategy carried out by the PDI-Perjuangan DKI Jakarta aims is to win the Election in DKI Jakarta by obtaining the most votes in the 2024 election. campaign for teamswithe political communication skills and understand thepeople's charactere in their respective electoral districts. (4) Judging from the anxiety management element, the political communication strategy carried out by the PDIP DKI Jakarta party is by equipping cadres and candidates, witnesses and the campaign team with knowledge about elections and applicable regulations. Regarding the 2024 legislative election, the following includes legislative candidates and cadres of prospective leaders in party political schools. Especially to win the battle in the 2024 election. The conclusions in this study indicate that Dan O'Hair's (2009) strategic communication model will be implemented by the Indonesian Democratic Party of Struggle DKI Jakarta. To prepare for the 2024 general election with a political communication strategy which includes four components, namely; situational knowledge, goal capture, communication competence, and anxiety management and the researchers suggest that the PDI-Perjuangan DKI Jakarta implement this political communication strategy consistently in order to win the 2024 election.
PELATIHAN DIGITAL MARKETING SEBAGAI BENTUK PEMBERDAYAAN KELOMPOK WANITA TANI DI GAMPING YOGYAKARTA Ningrum, Dyaloka Puspita; Arifin, Tommy Satriadi Nur; Arrianie, Lely
Jurnal Abdi Insani Vol 12 No 5 (2025): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v12i5.2434

Abstract

Transformasi bisnis dari pasar konvensional menuju pasar digital, menjadi salah satu inisiasi diadakannya kegiatan Pengabdian Kepada Masyarakat pada tanggal 04 Januari 2025 yang bertempat di Balai RW 14 Gamping Tengah, Ambarketawang, Yogyakarta. Berlatar-belakang aktifitas budidaya pertanian dalam keseharian masyarakat sekitar, kegiatan ini bermaksud untuk meningkatkan kapasitas para anggota Kelompok Wanita Tani (KWT) Telang Asri yang berusia 40 – 67 tahun, terutama pada penguasaan teknologi digital untuk memasarkan produk-produk yang dihasilkannya. Memilih kelompok perempuan sebagai mitra dalam kegiatan ini yang bahkan dikenal juga dengan generasi digital imigran menjadi fokus tim fasilitator, sebab siapapun dirasa perlu menguasai aspek digitalisasi yang terus melaju cepat. Kegiatan ini dilakukan dengan beberapa metode pelaksanaan, yaitu : presentasi oral, diskusi, dan tutorial secara langsung pada praktik fotografi produk. Salah satu hal menarik sebelum acara inti dilakukan, tim fasilitator terlebih dahulu menyebarkan kuisioner kepada mitra guna mengukur  pengetahuan sebelum hingga setelah kegiatan diadakan.Hasil kegiatan menunjukkan bahwa antusias para peserta sangat terjaga selama kegiatan berlangsung. Ketertarikan mengenai ruang lingkup media sosial, upaya dalam membuat konten digital, maupun strategi dalam memaksimalkan penjualan secara online diuraikan secara bertahap sebagaimana tingginya rasa keingintahuan para peserta dalam menjawab berbagai fenomena sosial. Kemudian agar kegiatan ini semakin dapat memiliki manfaat bagi mitra, maka proses pemberdayaan dalam bentuk pendampingan terhadap ibu-ibu rumah tangga di tempat tersebut, dilakukan dengan cara memaksimalkan penggunaan beberapa aplikasi editing yang dapat diakses melalui ponsel masing-masing, maupun tips dasar dalam mengambil foto produk yang ciamik dan menarik. Sehingga secara keseluruhan kegiatan ini diharapkan dapat berlanjut di masa mendatang, sebagaimana tujuan mempercepat ekonomi masyarakat yang mandiri.
Government Political Rhetoric and Communication in the Practice of Government Implementation Arrianie, Lely
Journal of Law, Politic and Humanities Vol. 3 No. 3 (2023): (JLPH) Journal of Law, Politic and Humanities (May 2023)
Publisher : Dinasti Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jlph.v3i3.223

Abstract

The latest survey on the level of public satisfaction with the performance of President Joko Widodo LSI April 2023 shows a figure of 82 percent, the Indonesian political indicators survey also recorded a figure of 79.2 SMRC shows a figure of 81.7 percent. This high public satisfaction is the question, how is the rhetoric and political communication carried out by the government in the practice of administering government, Aristotle's Rhetorical theory developed by Richard West and Lynn H Turner and the qualitative phenomenological approach used found that; The government's political rhetoric and communication combines the concepts of ethos, logos and pathos with leadership values developed by Ki Hajar Dewantara, namely Ing Ngarso Sung Tulodo, Ing Madyo Mangun Karso and Tut Wuri Handayani. The "ethos" of the government is seen as a person who is quite honest and has good intentions. to build the nation and state as an example, "logos", regarding evidence and claims about the efforts made by the government can be seen directly by the public, while from "pathos" shows feelings or emotions and the public's closeness to their leaders.
PENGUATAN KOMUNIKASI UNTUK ORANG DENGAN GANGGUAN JIWA DI YAYASAN EFATA YOGYAKARTA Ningrum, Dyaloka Puspita; Putra, Ariandi; Arrianie, Lely
Jurnal Abdi Insani Vol 11 No 1 (2024): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v11i1.1405

Abstract

As social creatures, humans need continuous interaction with each other. However, this cannot run normally in social life when they experience mental disorders which of course cause obstacles to the process of effective interpersonal communication. In fact, sufferers find it very difficult to open up and tend to receive inadequate acceptance from the social environment. This Community Service activity was carried out at the Efata Yogyakarta Foundation with the aim of reducing negative views towards people with mental disorders as well as providing a humanist approach in an effort to restore the mental health of patients at that place. Using discussion methods and interactive simulations, this activity was attended by all 30 patients with different medical symptoms. The activity facilitators conducted (1) question and answer sessions (2) carried out art therapy and (3) practiced music therapy. By optimizing direct interaction, in an orderly manner and taking turns the target group has the courage to show themselves with their respective talents, especially in singing and coloring activities together. Ironically, this kind of visit was actually the first activity carried out by an outside party for the Efata Yogyakarta foundation. So it is hoped that this activity can continue to be supported by all parties, not only the government, the community in the surrounding environment, and even all citizens as it provides a decent life and comfort for those who have so far been more marginalized.
Strategi Komunikasi dalam Pembentukan Persepsi Konsumen: Studi Kasus SKYN Clinic Indonesia Ningsih, Diana Hestya; Harianja, Reinhard; Bintang, Oshin Mega; Arrianie, Lely
Jurnal Locus Penelitian dan Pengabdian Vol. 4 No. 11 (2025): JURNAL LOCUS: Penelitian dan Pengabdian
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/locus.v4i11.4658

Abstract

Penelitian ini bertujuan untuk menganalisis strategi komunikasi dalam membentuk persepsi konsumen terhadap layanan kesehatan estetika melalui studi kasus SKYN Clinic Indonesia. Penelitian ini menggunakan pendekatan deskriptif kualitatif dengan metode dokumentasi berdasarkan laporan internal persepsi konsumen tahun 2025. Hasil penelitian menunjukkan bahwa persepsi konsumen sangat dipengaruhi oleh strategi komunikasi yang menekankan kredibilitas, kejelasan informasi, aksesibilitas layanan, serta hasil perawatan yang nyata melalui testimoni dan edukasi media sosial. Melalui komunikasi layanan yang konsisten, SKYN Clinic membangun reputasi positif yang berdampak langsung pada loyalitas pelanggan, word of mouth, dan keberlanjutan bisnis. Penelitian ini menyimpulkan bahwa strategi komunikasi layanan berperan penting dalam membentuk persepsi konsumen pada bisnis layanan estetika di Indonesia, khususnya dalam mendukung keberlanjutan bisnis melalui komunikasi berbasis kepercayaan.
Framing Digital Ethics in Participatory Media: A Qualitative Analysis of the AI Face-Swap Challenge on TikTok Okviosa, Audhiandra; Gunarian, Nathalia; Novianty, Suci Marini; Arrianie, Lely
Jurnal Locus Penelitian dan Pengabdian Vol. 4 No. 11 (2025): JURNAL LOCUS: Penelitian dan Pengabdian
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/locus.v4i11.4697

Abstract

This study investigates how ethical concerns surrounding AI face-swapping are framed in digital discourse, using the case of the viral TikTok Face Swap Challenge. While such content is often perceived as playful and innovative, it raises significant issues related to consent, identity manipulation, and platform accountability. Employing Entman’s (1993) framing theory, this qualitative research analyzes user-generated TikTok videos, Indonesian and international media coverage, and expert interviews to explore how different actors construct meaning around this emerging technology. Using thematic framing analysis, the study identifies four dominant frames: (1) Innovation as Disruption, which celebrates novelty and creativity while minimizing risks; (2) Consent and Deepfake Risk, which highlights ethical concerns around impersonation and agency; (3) Ethics as Afterthought, reflecting how users and platforms sideline moral reflection for engagement; and (4) Platform Responsibility, which shifts focus to systemic enablers of virality without accountability. These frames often intersect, revealing the complex ways that ethical meaning is negotiated across participatory and institutional actors. The findings contribute to framing theory by extending its application to social media ecosystems, where users, media, and experts co-construct public narratives. The study also highlights the ethical vacuum often left by rapid innovation and offers practical implications for digital governance, media literacy, and algorithmic accountability. By mapping how public discourse shapes ethical understanding, this research underscores the urgent need for frameworks that balance technological advancement with robust moral consideration in platform-based communication
Co-Authors Ambarwati Arifin, Tommy Satriadi Nur Bintang, Oshin Mega Butarbutar, Benny Siga Chalik, Alex Abdu Gani, Jaidi Gunarian, Nathalia Harianja, Reinhard Kontessa, Tarrence Karmelia Kosamah, Gerad Ningrum, Dyaloka Puspita Ningsih, Diana Hestya Okviosa, Audhiandra Putra, Ariandi Riska Sarofah, Riska Suci Marini Novianty Sumampouw, Carly Stiana Scheffer Wilantara, Made