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All Journal Jurnal Bisnis Terapan BIP'S : Jurnal Bisnis Perspektif Jurnal Adijaya Multidisiplin
Mentari Septynaputri Widodo
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Religion Humanities Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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PENGARUH PERCEIVED OF BENEFIT DAN E-TRUST TERHADAP MINAT MENGGUNAKAN QRIS Sadana Devica; Mentari Septynaputri Widodo
BIP's JURNAL BISNIS PERSPEKTIF Vol 15 No 2 (2023): Juli
Publisher : Fakultas Ekonomi Universitas Katolik Darma Cendika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37477/bip.v15i2.443

Abstract

This study aims to examine whether there is an influence between perceived benefits and e-trust on the intention to use QRIS. The data collection technique in this study was by using non-probability sampling with the method of determining the sample, namely judgment sampling or purposive sampling techniques. The number of respondents in this research are 155 respondents. Furthermore, the collected data has been tested for construct validity and reliability and processed using SEM (Structural Equation Modeling) analysis. To test the construct validity of exogenous variables, researchers use the value of the loading factor. As for the reliability test, the researcher used the Cronbach Alpha value. Researchers have also conducted a model fit test to ensure that the research model used is included in the very good category (fit). The results of this study indicate that perceived benefit and e-trust have a positive and significant effect on interest in using QRIS. The results of this study also show that the millennial generation can accept new innovations created by digital payment applications.
PENGARUH PERCEIVED OF BENEFIT DAN E-TRUST TERHADAP MINAT MENGGUNAKAN QRIS Sadana Devica; Mentari Septynaputri Widodo
BIP's JURNAL BISNIS PERSPEKTIF Vol 15 No 2 (2023): Juli
Publisher : Universitas Katolik Darma Cendika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37477/bip.v15i2.443

Abstract

This study aims to examine whether there is an influence between perceived benefits and e-trust on the intention to use QRIS. The data collection technique in this study was by using non-probability sampling with the method of determining the sample, namely judgment sampling or purposive sampling techniques. The number of respondents in this research are 155 respondents. Furthermore, the collected data has been tested for construct validity and reliability and processed using SEM (Structural Equation Modeling) analysis. To test the construct validity of exogenous variables, researchers use the value of the loading factor. As for the reliability test, the researcher used the Cronbach Alpha value. Researchers have also conducted a model fit test to ensure that the research model used is included in the very good category (fit). The results of this study indicate that perceived benefit and e-trust have a positive and significant effect on interest in using QRIS. The results of this study also show that the millennial generation can accept new innovations created by digital payment applications.
PENGARUH FOMO DAN SALES PROMOTION TERHADAP IMPULSE BUYING, DENGAN GENDER SEBAGAI VARIABEL MODERASI Mentari Septynaputri Widodo
Jurnal Bisnis Terapan Vol. 8 No. 1 (2024): Jurnal Bisnis Terapan
Publisher : Politeknik Ubaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jbt.v8i1.6395

Abstract

The rapid development of online web-based technology has significantly improved the concept of social media. The field of e-commerce has also undergone a massive evolution leading to the emergence of a new phenomenon known as Social commerce. The high development of Social commerce ultimately makes it easier for users to obtain information and makes it easier for them to shop online. This ultimately gives rise to a phenomenon called impulse buying. This study aims to examine the influence of sales promotion and FOMO on impulse buying and how gender moderate the relationship between sales promotion and impulse buying. The researcher surveyed 110 Indonesian z generation as respondents. The results show that Impulse buying and sales promotion positively affect the impulse buying, and gender moderate the relationship between sales promotion and impulse buying. This finding is line with those studies on the same topics which have conducted before in the last five years.
PENGARUH PROMOSI, KUALITAS LAYANAN DAN KEMUDAHAN PEMBAYARAN TERHADAP INTENTION TO USE FEEDER WIRAWIRI SURABAYA Sadana Devica; Mentari Septynaputri Widodo
Jurnal Adijaya Multidisplin Vol 2 No 06 (2025): Jurnal Adijaya Multidisiplin (JAM)
Publisher : PT Naureen Digital Education

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Kota Surabaya menghadapi tantangan transportasi yang kompleks akibat pertumbuhan penduduk, urbanisasi, dan aktivitas ekonomi yang meningkat. Untuk mengatasinya, pemerintah menginisiasi layanan feeder transportasi WiraWiri Surabaya yang bertujuan meningkatkan aksesibilitas dan mendukung sistem transportasi multimoda. Namun, tingkat adopsi layanan ini masih rendah, dengan rata-rata pemanfaatan hanya 50-60% dari kapasitas optimal. Penelitian ini bertujuan menganalisis pengaruh promosi, kualitas layanan, dan kemudahan pembayaran terhadap niat masyarakat menggunakan feeder WiraWiri Surabaya. Dengan menggunakan pendekatan kuantitatif dan analisis Structural Equation Modelling (SEM), penelitian ini mengidentifikasi faktor-faktor yang memengaruhi adopsi layanan, serta memberikan rekomendasi strategis untuk meningkatkan efektivitas layanan. Hasil penelitian ini diharapkan berkontribusi pada pengembangan transportasi publik yang efisien, inklusif, dan berkelanjutan di Surabaya, mendukung visi kota ramah lingkungan.
Pengaruh Content Marketing Terhadap Intention To Visit Studi Pada Desa Wisata Tosari Firman Raditya Haviananda; Mentari Septynaputri Widodo
Jurnal Adijaya Multidisplin Vol 3 No 04 (2025): Jurnal Adijaya Multidisiplin (JAM)
Publisher : PT Naureen Digital Education

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Abstract

Perkembangan teknologi digital telah mengubah strategi pemasaran, termasuk dalam promosi destinasi wisata. Salah satu dampak besar dari transformasi digital ini adalah pergeseran pola pemasaran dari metode tradisional menuju digital marketing yang lebih dinamis dan berbasis teknologi. Penelitian ini bertujuan untuk menganalisis pengaruh content marketing terhadap intention to visit wisatawan ke Desa Wisata Tosari, sebuah destinasi berbasis budaya di kaki Gunung Bromo. Penelitian menggunakan pendekatan kuantitatif dengan metode non-probability purposive sampling, melibatkan 137 responden yang pernah melihat akun TikTok Desa Tosari. Analisis data dilakukan dengan Structural Equation Modeling (SEM). Hasil penelitian menunjukkan bahwa content marketing berpengaruh signifikan terhadap niat berkunjung wisatawan (p < 0,05; CR = 10,445), dengan nilai validitas dan reliabilitas instrumen yang memenuhi standar (AVE > 0,50; CR > 0,70). Temuan ini mengindikasikan bahwa strategi konten yang menarik, relevan, dan konsisten melalui media sosial mampu meningkatkan daya tarik destinasi dan membentuk niat kunjung wisatawan. Penelitian ini memberikan implikasi praktis bagi pengelola desa wisata dalam merancang strategi digital marketing yang lebih efektif dan berdampak dalam pengembangan pariwisata berkelanjutan.
Co-Authors Firman Raditya Haviananda Sadana Devica Sadana Devica