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All Journal JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) International Journal Management and Economic (IJME) Jurnal Pemberdayaan Pariwisata
Purwanti Dyah Pramanik
Institut Pariwisata Trisakti
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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WORK-LIFE BALANCE AND SERVANT LEADERSHIP FOR BETTER ORGANIZATIONAL COMMITMENT OF TOURISM EMPLOYEES: THE ROLE OF AFFECTIVE WELL-BEING AS A MEDIATOR Purwanti Dyah Pramanik; Myrza Rahmanita
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 10 No 2 (2023): JMBI UNSRAT Volume 10 Nomor 2
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v10i2.49069

Abstract

The United Nations compiled the Sustainable Development Goals 2030, which included providing decent work for humankind, such as facilitating employees with a balance among work, family, and private life. This study aims to analyze the relationship among variables and the role of affective commitment between work-life balance and servant leadership partially on employees' organizational commitment in the tourism business. The study applied a quantitative descriptive approach, involving 82 workers in the tourism businesses in Jakarta who were selected by purposive sampling from January-May 2023. Smart-PLS was employed to analyze the data. The study reported that affective well-being mediates the correlation between work-life balance and servant leadership. The study implies the need to mix human resource management practices to create a positive work environment to strengthen organizational commitment.
CONSUMER BEHAVIOR OF GENERATION Z STUDENTS: THE INFLUENCE OF USING LAZADA E-COMMERCE, PROMOTIONS AND SOCIAL MEDIA (CASE STUDY OF TRISAKTI INSTITUTE OF TOURISM STUDENTS) Anita Swantari; Michael Khrisna Aditya; Purwanti Dyah Pramanik
International Journal Management and Economic Vol. 4 No. 1 (2025): January: International Journal Management and Economic
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/ijme.v4i1.1777

Abstract

The rapid development of e-commerce, especially among Generation Z, has changed consumption patterns, especially online shopping. Lazada, one of Southeast Asia's largest e-commerce platforms, is the leading choice for students, especially at the Trisakti Institute of Tourism. This research aims to analyze the influence of using Lazada, promotions and social media on the consumer behaviour of Generation Z students. The method used is quantitative descriptive research with surveys as a data collection technique by distributing questionnaires to 150 students who actively use Lazada. The research results show that using Lazada E-Commerce, promotions, and social media significantly contributes to students' consumptive behaviour. In conclusion, ease of access, attractive promotions, and social media influence encourage students to shop more frequently, potentially leading to overspending. It is recommended that students be wiser in managing expenses. Lazada provides education about financial management, and lecturers can increase awareness about the impact of consumer behaviour on students' economic well-being.
Pemanfaatan Digital Marketing Untuk Peningkatan Potensi Pariwisata Desa Kaduela Kuningan-Jawa Barat Santi Maudiarti; Mochammad Achmadi; Purwanti Dyah Pramanik
Jurnal Pemberdayaan Pariwisata Vol 6 No 1 (2024): Jurnal Pemberdayaan Pariwisata
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat IP Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/jpp.v6i1.1811

Abstract

This activity aims to provide skills in creating digital marketing and knowledge regarding tips for creating sentences for content in digital marketing to attract more tourists to visit Kaduela village. The targets for assistance in creating digital marketing include homestay owners, tourism actors who want to create tour packages, village youth who want to be skilled at creating exciting content, and village officials who market the tourism potential of Kaduela Kuningan village, West Java. The implementation method involves analyzing community needs, program planning, preparing training materials, interactive training with a practical approach, field practice, and mentoring and evaluation carried out by instructors during and after this activity. Participants are given an in-depth understanding of digital marketing, including websites, social media, email marketing, and SEO, which is vital for tourism businesses. They also receive practical training in creating attractive websites, optimizing social media content, and using Google Ads. Discussions between participants and activity resource persons build supportive communities in villages, which is essential for the growth and adaptation of the tourism industry. This activity strengthens the capacity and competitiveness of tourism actors in Kaduela Village through education, training, and collaboration. Keywords: digital marketing, tourism potential
Co-Authors Anita Swantari Michael Khrisna Aditya Mochammad Achmadi Myrza Rahmanita Santi Maudiarti