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All Journal JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora (KAGANGA) Tourism Scientific Journal Jurnal Kepariwisataan Indonesia: Jurnal Penelitian dan Pengembangan Kepariwisataan Indonesia Jurnal Scientia Jurnal Kepariwisataan Innovative: Journal Of Social Science Research Ulil Albab
Myrza Rahmanita
Institut Pariwisata Trisakti
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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THE IMPACT OF FACILITY AND LOCATION ON THE DECISION TO STAY AT PONDOK HEXA, UJUNG GENTENG, SUKABUMI Djohari Somad; Myrza Rahmanita
Jurnal Scientia Vol. 12 No. 03 (2023): Education, Sosial science and Planning technique, 2023 (June-August)
Publisher : Sean Institute

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Abstract

This study aims to find out the impact of Facility and Location on the Decision to Stay at Pondok Hexa, Ujung Genteng, Sukabumi. The study is a quantitative method research. The data in this study gathered using questionnaire with 100 research respondents and analyzed by SPSS 22. The sample used in this study is random sampling, where each unit of analysis has the same opportunity to become a member of the sample. Based on the results, it is known that both facility and location have a positive impact on the Decision to Stay at Pondok Hexa, Ujung Genteng, Sukabumi.
Pengaruh Citra Destinasi dan Pemasaran Digital Terhadap Keputusan Berkunjung Melalui Kepuasan Pengunjung Pada Monumen Nasional DKI Jakarta Heny Ratnaningtyas; Nurbaeti Nurbaeti; Myrza Rahmanita
Tourism Scientific Journal Vol. 8 No. 2 (2023): Vol 8 No 2 Juni 2023
Publisher : STIEPAR YAPARI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32659/tsj.v8i2.255

Abstract

This study aims to determine the influence of destination image and digital marketing on the decision to visit through visitor satisfaction at the National Monument. This type of research is quantitative descriptive using path analysis method. The population in this study is all visitors who come to Monas, while the sample consisted of 100 respondents using accidental sampling technique. The results showed that: (1) Destination image and digital marketing have a significant influence on visitor satisfaction; (2) Destination image and digital marketing partially have a significant influence on the decision to visit through visitor satisfaction. Based on the R-Square results, it shows that 41.2% of visitor satisfaction variable is influenced by destination image and digital marketing. Then 57.7% of the decision to visit variable is influenced by visitor satisfaction.The positive image of Monas affects satisfaction and the decision to visit because Monas strengthens the positive image of Jakarta city as an attractive tourist destination and has symbolic, historical, beauty, complete facilities, and high popularity values. Digital marketing at Monas influences visitor satisfaction and the decision to visit because it helps visitors find and plan visits through complete information and online ticket reservations and interactive experiences such as virtual tours. Visitor satisfaction has a significant influence on the decision to visit Monas because it can influence visitor recommendations and decisions to return to the destination in the future, which impacts the level of visits.
PENGARUH HARGA DAN AKSESBILITAS TERHADAP MINAT BERKUNJUNG DAN PENINGKATAN PELAKU WIRAUSAHA DI DESTINASI DANAU CIPONDOH Heny Ratnaningtyas; Myrza Rahmanita; Fetty Asmaniati
JURNAL KEPARIWISATAAN Vol 22 No 2 (2023): Jurnal Kepariwisataan
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jpar.v22i2.1079

Abstract

This study aims to determine the effect of price and accessibility on visiting intentions and their effect on increasing entrepreneurial actors in Lake Cipondoh. This type of research is descriptive quantitative using the path analysis method. The population of this study consisted of all visitors to Lake Cipondoh, and the number of samples used was 150 respondents. The sampling technique uses accidental sampling. The results of the study show that (1) Price and accessibility have a significant effect on visiting intentions; (2) Interest has a significant effect on increasing the number of entrepreneurs. Research conducted by Nurbaeti et al. (2021) aligns with this research, which shows that parking ticket fees, entrance tickets, and entertainment prices are very cheap and affordable. Therefore, visitors are interested in visiting tourist destinations that are more affordable financially. Paved and concrete roads, many and varied types of public transportation, and clear road signs make visitors interested in coming to tourist destinations. Interest in visiting tourist destinations influences the increased demand for food and beverages, providing business actors with opportunities to establish food and dining stalls in tourist destinations.
WORK-LIFE BALANCE AND SERVANT LEADERSHIP FOR BETTER ORGANIZATIONAL COMMITMENT OF TOURISM EMPLOYEES: THE ROLE OF AFFECTIVE WELL-BEING AS A MEDIATOR Purwanti Dyah Pramanik; Myrza Rahmanita
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 10 No 2 (2023): JMBI UNSRAT Volume 10 Nomor 2
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v10i2.49069

Abstract

The United Nations compiled the Sustainable Development Goals 2030, which included providing decent work for humankind, such as facilitating employees with a balance among work, family, and private life. This study aims to analyze the relationship among variables and the role of affective commitment between work-life balance and servant leadership partially on employees' organizational commitment in the tourism business. The study applied a quantitative descriptive approach, involving 82 workers in the tourism businesses in Jakarta who were selected by purposive sampling from January-May 2023. Smart-PLS was employed to analyze the data. The study reported that affective well-being mediates the correlation between work-life balance and servant leadership. The study implies the need to mix human resource management practices to create a positive work environment to strengthen organizational commitment.
South Sea Pearls in Lombok, Indonesia: Investigating the Effectiveness of Public Relations in Boosting Aquaculture Tourism Haililah Tri Gandhiwati; Myrza Rahmanita
Jurnal Kepariwisataan Indonesia: Jurnal Penelitian dan Pengembangan Kepariwisataan Indonesia Vol. 17 No. 2 (2023): December 2023
Publisher : Ministry of Tourism and Creative Economy/Tourism and Creative Economy Agency Republic of Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47608/jki.v17i22023.318-333

Abstract

The rich marine resources of Indonesia, epitomized by the South Sea Pearls (SSP) of Lombok, have highlighted the country's vast potential in the jewellery and tourism sectors. This study delves into the 'aquaculture tourism' concept by exploring the symbiotic relationship between pearl farming and tourism in Lombok, focusing on the critical role of Public Relations (PR) in amplifying this nexus. Through consultations with multiple stakeholders, this research identifies the power of PR to craft a compelling narrative surrounding the unique qualities of Lombok's pearls, emphasizing their origins and sustainable farming practices. Key findings suggest that strategic PR can bridge the understanding between tourists, local communities, and industry stakeholders, by fostering two-way communication. The emphasis on sustainable and harmonized practices resonates with global sustainability trends, positioning Lombok as a model for integrating luxury with eco-conscious tourism. This research is a template for regions looking to balance economic growth with environmental responsibility, advocating for a future where luxury and sustainability coexist harmoniously.
Strategi Centra Tour Dalam Mempertahankan Eksistensi di Era Endemik Nexen Alexandre Pinontoan; Rahmat Kusnedi; Sundring Pantja Djati; Myrza Rahmanita
Innovative: Journal Of Social Science Research Vol. 4 No. 1 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

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Abstract

Komunikasi Pemasaran Pariwisata merupakan sebuah aktivitas komunikasi dimana sebuah organisasi atau perusahaan yang ada di industri pariwisata menawarkan atau menjelaskan kepada pelanggan mereka produk-produk pariwisata. Travel Agent merupakan salah satu bagian dari industri pariwisata yang secara aktif menawarkan berbagai produk pariwisata. Travel Agent atau agen perjalanan adalah pelayanan publik yang membantu menyediakan keperluan perjalanan seperti pembelian tiket pesawat, tiket kereta, penyewaan kendaraan, pengurusan dokumen perjalanan, penawaran paket wisata. Dalam proses menawarkan pelayanan yang disediakan oleh travel agent, dibutuhkan komunikasi pemasaran pariwisata, dengan tujuan mendapatkan keuntungan dan juga menyampaikan nilai dari layanan-layanan yang disediakan. Namun, pada tahun 2019 akhir sampai dengan 2022 awal, dunia pariwisata Indonesia bahkan dunia mengalami mati suri, dimana pandemi Covid menyerang berbagai individu di seluruh dunia yang menyebabkan seluruh individu menjaga jarak antara satu dengan yang lainnya dan tidak memungkinkan bagi seseorang untuk melakukan perjalanan baik perjalanan wisata maupun bisnis. Penelitian ini bertujuan untuk mengetahui bagaimana penerapan Komunikasi Pemasaran Pariwisata Travel Agent Centra Tour Pasca Covid 19 dengan menggunakan teori marketing mix 7P (Product, Price, Place, Promotion, People, Process & Physical Evidence) serta penggunaan word of mouth marketing dalam mempromosikan layanan-layanan yang disediakan oleh Centra Tour kepada klien mereka. Paradigma penelitian ini adalah Konstruktivisme. Penelitian ini menggunakan pendekatan kualitatif dengan metode deskriptif kualitatif. Hasil penelitian ini menunjukkan bahwa komunikasi pemasaran travel agent Centra Tour pasca covid 19 sudah cukup baik dikarenakan adanya dukungan dari existing client yang berperan penting dalam word of mouth marketing yang juga bagian dari marketing mix 7P yaitu unsur promosi serta unsur marketing mix 7P yang lain juga sudah diterapkan dengan baik, sehingga membawa dampak yang baik serta keuntungan sendiri dari Centra Tour dan berpotensi untuk mendapat klien-klien baru.
Daya Tarik Kawasan Tepian Sungai Musi Sebagai Destinasi Wisata Kota Palembang Selly Novitasari; Myrza Rahmanita
ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 2 No. 9: Agustus 2023
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jim.v2i9.2150

Abstract

Palembang City in South Sumatra Province has various tourism potentials, including historical, cultural, religious and natural tourism. As well as the Musi waterfront area has potential that can be developed into Palembang city destinations, given its strategic position and become a place of life where urban culture grows on the waterfront. The purpose this research is to analyze potential of tourist attractions in the Musi River waterfront area. The method used is a qualitative approach with a descriptive research type. The data collection technique this writing is through literature study by collecting data from literature, about description of tourist destinations in the Musi waterfront area. The results show along the Musi waterfront area there are many potentials of tourist attractionsthat hold historical and cultural values. Tourism potential that will be found along the banks of the Musi River starts from Fort Kuto Besak (BKB), Ampera Bridge, Pasar 16 Ilir, Sultan Mahmud Badaruddin II Museum, Monument to the People's Struggle Museum, Great Mosque, Al-Munawar Arab Village, Kemaro Island, Kampung Kapitan, and Rumah Baba Boentjit both those that have been developed and the potential that can be further developed so that they can increase the number of tourist visits in Palembang City.
Peran E-Wom dalam Memoderasi Pengaruh Motivasi dan Citra Destinasi terhadap Minat Kunjungan Wisatawan Destinasi Pantai Paulina Dewi Toffi; Rahmat Ingkadijaya; Nurbaeti Nurbaeti; Myrza Rahmanita
Kaganga:Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora Vol. 7 No. 1 (2024): Kaganga: Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/kaganga.v7i1.8506

Abstract

Tujuan penelitian ini untuk mengetahui peran e-wom dalam memoderasi pengaruh motivasi dan citra destinasi terhadap minat kunjungan wisatawan destinasi pantai. Penelitian ini menggunakan metode deskriptif kuantitatif. Hasil dari analisis kuantitatif deskriptif menunjukkan bahwa X1 (Motivasi) memiliki pengaruh yang signifikan terhadap minat berkung wisatawan dibuktikan dengan nilai. 0,003. Sedangkan pada variabel X2 (citra destinasi) tidak memiliki pengaruh signifikan terhadap Y (minat berkunjung) dibuktikan dengan nilai 0.085, dan pada variabel moderasi E-WOM dari hasil penelitian tidak mampu memoderasi pengaruh variabel X1 dan X2 terhadap Y dibuktikan dengan nilai 0,507 dan 0,037. Simpulan peneliitan ini bahwa e-worm tidak dapat memoderasi motivasi dan minat berkunjung wisatawan sedangkan motivasi dan citra berpengaruh signifikan terhadap minat berkunjung wisatawan. Kata Kunci: Citra Destinasi, Minat Berkunjung, Motivasi Wisata, Pariwisata, Wisata Pantai
Nomadic Tourism Management: E-Wom, Komponen Daya Tarik 4A (Attraction, Accessibility, Amenities, Ancillary) serta Persepsi Risiko terhadap Minat Berkunjung Digital Nomad Natasha Dewayani Sugiarto; Myrza Rahmanita; Doni Muhardiansyah; Rahmat Ingkadijaya
Kaganga:Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora Vol. 7 No. 1 (2024): Kaganga: Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/kaganga.v7i1.9088

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh electronic word of mouth (e-WOM), komponen daya tarik 4A (Attraction, Accessibility, Amenities, Ancillary) serta persepsi risiko wisatawan mancanegara khususnya kalangan digital nomad, terhadap minat berkunjung mereka ke DKI Jakarta dan Bali sebagai destinasi di Indonesia. Penelitian ini menggunakan metode pendekatan kuantitatif, dengan menyebarkan kuesioner kepada 140 responden yakni wisatawan digital nomad yang belum pernah berkunjung ke Indonesia pada saat pandemi atau pasca pandemi. Hasil penelitian menunjukan bahwa, e-WOM dan komponen daya tarik 4A (Attraction, Accessibility, Amenities, Ancillary) memiliki pengaruh positif dan signifikan terhadap minat berkunjung digital nomad. Peran moderasi persespsi risiko memperlemah pengaruh minat berkunjung antara e-WOM dan komponen daya tarik 4A (Attraction, Accessibility, Amenities, Ancillary) terhadap minat berkunjung. Simpulan penelitian bahwa kredibilitas profil pengirim ulasan sangat penting untuk memberikan informasi yang akurat dan sesuai dengan harapan pembaca ulasan, yaitu digital nomad. Kata Kunci: Digital Nomad, Electronic Word of Mouth (e-WOM), Komponen Daya Tarik 4A (Attraction, Accessibility, Amenities, Ancillary), Minat Berkunjung, Pasca Pandemi, Persepsi Risiko.
Studi Evaluasi Strategi Perjalanan Wisata Pengenalan Pada Destinasi Wisata Prioritas Joglosemar Yolanda Pratiwi; Myrza Rahmanita; Sri Mariati
Kaganga:Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora Vol. 7 No. 2 (2024): Kaganga: Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/kaganga.v7i2.9994

Abstract

Tujuan penelitian ini untuk mengevaluasi strategi perjalanan wisata pengenalan pada destinasi wisata prioritas Joglosemar. Metode penelitian ini menggunakan pendekatan kualitatif. Hasil menunjukkan perjalanan wisata prioritas Joglosemar merupakan strategi promosi yang efektif untuk memperkenalkan destinasi pariwisata di Indonesia. Selama perjalanan wisata terdapat hambara seperti, faktor cuaca, susah sinyal, pendamping guide yang belum handal, keterlambatan pelaksanaan acara dan waktu posting konten. Simpulan dari seluruh perjalanan wisata berjalan dengan baik dan dapat mencapai target yang telah ditetapkan oleh Kemenparekraf sehingga tujuan kegiatan dapat tercapai Kata Kunci: Destinasi Wisata Prioritas, Kunjungan Keluarga, Kunjungan Pengenalan, Studi Evaluasi.
Co-Authors Djohari Somad Doni Muhardiansyah Fetty Asmaniati Haililah Tri Gandhiwati Heny Ratnaningtyas Natasha Dewayani Sugiarto Nurbaeti Nurbaeti Paulina Dewi Toffi Pinontoan, Nexen Alexandre Purwanti Dyah Pramanik Rahmat Ingkadijaya Rahmat Kusnedi Selly Novitasari Sri Mariati Sundring Pantja Djati Yolanda Pratiwi