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All Journal JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi)
Felyna Taralyn
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Decision Sciences, Operations Research & Management

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THE EFFECT OF CUSTOMER TRUST AND CUSTOMER EXPERIENCE TOWARDS REPURCHASE INTENTION IN IGOR’S BAKERY SURABAYA Felyna Taralyn; Clarissa Listya Susilo; Hendra
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 10 No 2 (2023): JMBI UNSRAT Volume 10 Nomor 2
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v10i2.49823

Abstract

This research was conducted with the goal of examine and test the influence of customer trust and customer experience towards repurchase intention in Igor’s bakery. This research uses a quantitative research method and SPSS to analyze the data. Based on the data analysis that was done, it can be concluded that customer trust as well as customer experience has a partial significant influence towards repurchase intention and both customer trust and customer experience has a simultaneous influence towards repurchase intention.
Co-Authors Nurwijayanti Susilo, Clarissa Listya