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All Journal Journal of Education Technology Information Social Sciences and Health
Rico Sandy Napitupulu
Universitas Riau
Computer Science & IT Education Neuroscience Nursing Public Health

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Service Quality on Purchasing Decisions at Minimarket 212 Mart, Tampan District Rico Sandy Napitupulu; Almasdi Syahza; Mujiono Mujiono
JETISH: Journal of Education Technology Information Social Sciences and Health Vol 2, No 2 (2023): September 2023
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/jetish.v2i2.787

Abstract

This study aims to determine the effect of service quality on purchasing decisions at Minimarket 212 Mart, Tampan District. The method used in this study is a quantitative descriptive method with a total sample of 90 people. The data collection instrument used in this study was a questionnaire using a Likert scale. The data analysis technique used is simple linear regression. The results of this study obtained indicate that service quality has a positive and significant effect on purchasing decisions with the regression equation Y = 7.633 + 0.196 and contributes 39.8% and the rest is influenced by other factors not examined.
Co-Authors Almasdi Syahza Mujiono Mujiono