Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Journal of Management and Bussines (JOMB)
Ryan Mauliza T
Universitas Prima Indonesia

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Analisis Hubungan Komunikasi, Kepemimpinan dan Disiplin Kerja Terhadap Kepuasan Kerja Karyawan Muhammad Alfaridzi Batu Bara; Mas Intan Purba; Fitriyani Pasarib; Ryan Mauliza T; Nurul Wardani Lubis
Journal of Management and Bussines (JOMB) Vol 5 No 2 (2023): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v5i2.6721

Abstract

This study aims to examine and analyze the effect of Promotion, Service Quality and Consumer Satisfaction on Gojek Consumer Loyalty (Case Study on Law Faculty Students at Prima University of Indonesia). The research method used is quantitative. Total population of 208 students and 68 employees as research samples. The sampling technique used is random sampling. The results showed that promotion partially had a positive and significant effect on Gojek Consumer Loyalty. Service Quality has a positive and significant effect on Gojek Consumer Loyalty. Consumer Satisfaction has a positive and significant effect on Gojek Consumer Loyalty. Promotion, Service Quality and Consumer Satisfaction have a positive and significant effect on Gojek Consumer Loyalty. In conclusion, promotion level, service quality and customer satisfaction have a role in customer loyalty. Keywords: Customer Satisfaction Service Quality, Consumer Loyalty, Promotion
Co-Authors Fitriyani Pasarib Muhammad Alfaridzi Batu Bara Nurul Wardani Lubis Purba, Mas Intan