Cai Siregar
Universitas Islam Negeri Sumatera Utara

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Dampak Globalisasi Terhadap Dinamika Budaya Dalam Konteks Komunikasi Bisnis Ayu Lestari Sitio; Cai Siregar; Dinda Karunia Putri; Suhairi Suhairi
JAKA (Jurnal Akuntansi, Keuangan, dan Auditing) Vol 3, No 2 (2022): JAKA (Jurnal Akuntansi, Keuangan, dan Auditing)
Publisher : Universitas Dian Nuswantoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56696/jaka.v3i2.8791

Abstract

This article discusses the impact of globalization on cultural dynamics in the context of business communication. Globalization has changed the business landscape with intense cultural exchanges thereby increasing interactions between countries. In the context of business communication, complex cultural dynamics can influence the way individuals and organizations communicate, interact, and build effective business relationships.The writing of this article uses the literature or literature study method, in which the authors reveal that globalization has brought many significant changes in business and cultural communication. In the context of global business communication, the important aspects are the growth of multiculturalism, the adoption of global languages, and the influence of culture in marketing. In dealing with the dynamics of diverse cultures it is also very important to have a good cultural understanding, adopt communication styles, and use effective strategies.
Efektivitas Penggunaan Aplikasi PLN Mobile Pada Bagian Pelayanan Pelanggan Di PLN UP3 Binjai Annio Indah Lestari Nasution; Ayu Lestari Sitio; Cai Siregar; Leni Lastrian Nahulae
Jurnal Kendali Akuntansi Vol. 1 No. 4 (2023): Oktober : Jurnal Kendali Akuntansi
Publisher : Universitas Katolik Widya Karya Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jka-widyakarya.v1i4.1409

Abstract

PLN (Persero) UP3 Binjai is one of the PLN units responsible for the electricity distribution function. In the electricity business, its position is as an interface with customers. The aim of this research is to determine the effectiveness of using the PLN Mobile application in the customer service section at PLN UP3 Binjai. In collecting research data, a qualitative method was used consisting of interviews and observations as well as literature review, interviews were conducted to PLN employees in the customer service department and PLN mobile users. The results of the research are that the PLN Mobile Application is quite good and very useful for UP3 Binjai customers to fulfill electricity needs, complaints and grievances, however, socialization is not yet evenly distributed so that there are still PLN customers UP3 Binjai who have not used the PLN Mobile application. Apart from that, the PLN Mobile application also has a positive impact on both customers and PLN employees because it will be more effective and save time and energy for both customers and employees in resolving customer complaints.
Strategi Promosi Online dalam Meningkatkan Daya Saing di Era Digital Suhairi Suhairi; Cai Siregar; Mutiara Khinaya; Putri Apriana Batubara
Jurnal Pendidikan Tambusai Vol. 8 No. 1 (2024): April 2024
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v8i1.13252

Abstract

Era digital merupakan era dimana teknologi berkembang dengan cepat. Dengan perkembangan teknologi yang cepat menjadikan sebuah peluang bagi perusahaan dalam mempermudah akses pemasaran bisnisnya. Artikel ini memberikan pemahaman terkait dengan strategi dalam melakukan promosi online dan peluang positif yang diperoleh dari strategi promosi online. Penulisan pada artikel ini menggunakan metode kualitatif dengan melakukan analisa terhadap sumber data yang diperoleh melalui buku dan artikel relevan sesuai dengan topik pembahasan. Artikel ini bertujuan memberikan pemahaman lebih mendalam kepada para pembaca mengenai penerapan strategi yang dapat dilakukan dalam meningkatkan daya saing di era digital saat ini.