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All Journal Jurnal Ekonomika Manajemen Dan Bisnis
Dwi Nila Andriani
Universitas PGRI Madiun - Indonesia
Economics, Econometrics & Finance Education

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Pengaruh Harga, Lokasi, Fasilitas, Dan Kualitas Informasi Terhadap Keputusan Pemilihan Indekos Pada Mahasiswa Universitas PGRI Madiun Jasmine Putri Anjani; Wikanso Wikanso; Dwi Nila Andriani
Jurnal Ekonomi Manajemen dan Bisnis (JEMB) Vol. 2 No. 1 (2023): Januari - Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jemb.v2i1.1060

Abstract

This study aims to: (1) To determine the effect of price on boarding house selection decisions for PGRI Madiun University students, (2) To determine the effect of facilities on boarding house selection decisions for PGRI Madiun University students, (3) To determine the effect of location on boarding house selection decisions for PGRI Madiun University students, (4) To determine the effect of information quality on boarding house selection decisions for PGRI Madiun University students, (5) To determine the effect of price, facilities, location, and quality of information on boarding house selection decisions for PGRI Madiun University students. . This research method is included in quantitative research with the type of associative causal research. As for data collection techniques using questionnaires and documentation. The sampling technique used is random sampling. The population in this study were PGRI Madiun University students who used boarding houses. The sample of this research is 152 respondents. The results showed that variable X1 had a significant effect of 14.2% partially, variable X2 had a significant effect of 17.6% partially, variable X3 had a significant effect of 14.7% partially, and variable X4 had a significant effect of 22.7% partially. While the rest is influenced by other factors not explained in this study.
Pengaruh Harga, Kualitas Produk, Citra Merek Dan Promosi Terhadap Minat Beli Pada Usaha Minuman Chako Di Madiun Dyah Ajeng Kartika Sari; Dwi Nila Andriani; Maretha Berlianantiya
Jurnal Ekonomi Manajemen dan Bisnis (JEMB) Vol. 2 No. 1 (2023): Januari - Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jemb.v2i1.1061

Abstract

This study aims to: (1) determine the effect of price on purchase intention, (2) determine the effect of product quality on purchase intention, (3) determine the effect of brand image on purchase intention, (4) determine the effect of promotion on purchase intention, (5) determine the effect of price, product quality, brand image, and promotions on buying interest. This research is included in the quantitative research with the type of associative causal research. The population in this study were 178 consumers of Chako drink. The sampling technique used is simple random sampling with a total sample of 123 respondents. In this study, data collection techniques used questionnaires and documentation. The data analysis used was the normality test, multicollinearity test, heteroscedasticity test, linearity test, multiple linear regression analysis, t test, f test, and the coefficient of determination. The results of this study indicate that (1) partially there is a positive and significant influence between price on purchase intention of 18.4% (2) partially there is no positive and significant influence between product quality on purchase intention (3) partially there is a positive influence and significant relationship between brand image and purchase intention by 60.2% (4) partially, there is a positive and significant influence between promotion and purchase intention by 33.1% (5) simultaneously, there is a positive and significant effect between price, product quality, image brand, and promotion on purchase intention of 60.4%, while the rest is influenced by other variables not explained in this study.
Pengaruh Masa Kerja, Lingkungan Kerja dan Kepuasan Kerja Terhadap Produktivitas Tenaga Penyuluh Lingkungan Keluarga Berencana (PLKB) di Kabupaten Madiun Qori Anjani Putri; Ninik Srijani; Dwi Nila Andriani
Jurnal Ekonomi Manajemen dan Bisnis (JEMB) Vol. 2 No. 1 (2023): Januari - Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jemb.v2i1.1062

Abstract

This research aims to: (1) determine the effect of work period on work productivity, (2) determine the effect of work environment on work productivity, (3) determine the effect of job satisfaction on work productivity, (4) determine the effect of work period, work environment, and job satisfaction work on work productivity. This research method is included in quantitative research with comparative causal research. The sampling technique used is the sample population where the entire population is sampled. The population in this study were all Family Planning Environmental Extension Officers (PLKB) in Madiun Regency, totaling 46 PNS employees and 6 non-PNS employees with a total of 56 employees where all of these employees would be the sample in this study. Data were analyzed using variable test, prerequisite test, and hypothesis test. The results of this study indicate that (1) partially there is a positive and significant influence between tenure on work productivity 9,8, (2) partially there is a positive and significant effect between work environment on work productivity 9,7, (3) partially there is a positive and significant influence between job satisfaction on work productivity 3,1, (4) it can be concluded that partially there is a positive and significant influence between tenure, work environment, and job satisfaction on work productivity.
Co-Authors Dyah Ajeng Kartika Sari Jasmine Putri Anjani Maretha Berlianantiya Ninik Srijani Qori Anjani Putri Wikanso Wikanso