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All Journal Journal of Economic, Bussines and Accounting (COSTING) Jurnal Ekonomi, Bisnis dan Manajemen
Ahmad Zeifuddin
Universitas Trunojoyo Madura
Economics, Econometrics & Finance

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Kesejahteraan Mental Karyawan dalam Era Digital: Dampak Teknologi pada Kesejahteraan Mental Karyawan dan Upaya untuk Mengatasi Stres Digital Annisa Maharani; Ahmad Zeifuddin; Dyah Ayu Safitri; Hilya Sania Rosada; M Isa Anshori
Jurnal Ekonomi, Bisnis dan Manajemen Vol. 2 No. 4 (2023): Desember : Jurnal Ekonomi, Bisnis dan Manajemen
Publisher : FEB Universitas Maritim Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/ebismen.v2i4.1385

Abstract

Purpose – Using a Literature Review, the purpose of this research is to see and discuss the negative impact of emerging digital technology on the mental well-being of employees. Next, this article explores various efforts that can be made to overcome digital stress, both efforts that can be made by companies, leaders and managers, as well as employees themselves. Design/methodology/approach – Directed literature review is carried out to search for relevant sources on Google Scholar to form the basis of research. Findings – Based on these findings, technological advances in the world of work have been proven to be able to increase productivity and provide access to the desired information. However, excessive use of technology can actually have a negative impact on employees' mental health due to digital stress. Therefore, it is necessary to implement measures that can be taken to help overcome this. Originality/value – Apart from conducting a LR analysis of the problems to be discussed, which are limited in the field, this paper also underlines the need for ongoing discussions apart from previous discussions to increase our understanding of the impact of digital stress.
PENGARUH CHATBOT BERBASIS ARTIFICIAL INTELLIGENCE (AI) TERHADAP MINAT BELI MELALUI EKUITAS MEREK SEBAGAI VARIABEL MEDIASI (STUDI PADA KONSUMEN PRODUK UMKM DI KABUPATEN PAMEKASAN) Ahmad Zeifuddin; Bambang Setiyo Pambudi
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 6 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/en7ty268

Abstract

Di era digital, pelaku UMKM dituntut untuk beradaptasi dengan perkembangan teknologi, salah satunya melalui penerapan Artificial Intelligence (AI) dalam kegiatan pemasaran. Chatbot berbasis AI menjadi inovasi layanan yang mampu meningkatkan efisiensi komunikasi serta memberikan pengalaman interaktif kepada konsumen. Namun, penerapan AI tidak selalu secara langsung meningkatkan minat beli, karena faktor citra dan kepercayaan terhadap merek juga berperan penting. Penelitian ini bertujuan menganalisis pengaruh chatbot berbasis AI terhadap ekuitas merek, minat beli, serta peran ekuitas merek sebagai Variabel mediasi. Metode yang digunakan adalah kuantitatif dengan pendekatan asosiatif kausalitas dan melibatkan 96 konsumen produk UMKM di Kabupaten Pamekasan yang pernah berinteraksi dengan chatbot berbasis AI. Analisis data menggunakan SEM-PLS. Temuan studi membuktikan bahwa chatbot berbasis Artificial Intelligence (AI) mempunyai pengaruh positif dan signifikan terhadap ekuitas merek, namun tidak mempunyai pengaruh langsung terhadap minat beli. Sementara itu, ekuitas merek berpengaruh positif dan signifikan terhadap minat beli serta berperan sebagai variabel mediasi antara chatbot berbasis AI dan minat beli
Co-Authors Annisa Maharani Bambang Setiyo Pambudi Dyah Ayu Safitri Hilya Sania Rosada M Isa Anshori