Garuda - Garba Rujukan Digital

p-Index From 2020 - 2025

2.096

P-Index

This Author published in this journals

All Journal Competence : Journal of Management Studies (Kompetensi : Jurnal Studi Manajemen) Jurnal Studi Manajemen dan Bisnis Justek : Jurnal Sains Dan Teknologi Equilibrium: Jurnal Ekonomi-Manajemen-Akuntansi Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan Jurnal Kajian Ilmu Manajamen JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah

Bambang Setiyo Pambudi

Universitas Trunojoyo Madura

Author-ID : 3300210

Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Mathematics Social Sciences

Published : 15 Documents Claim Missing Document

Claim Missing Document

Articles

1 2

Pengaruh Promosi Online Dan Word Of Mouth Terhadap Keputusan Pembelian Konsumen (Studi Pada Ud. Bintang Sembilan) Lukmanul Hakim; Bambang Setiyo Pambudi
Kompetensi (Competence : Journal of Management Studies) Vol 15, No 2 (2021): Oktober
Publisher : Universitas Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/kompetensi.v15i2.12517

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh promosi online dan word of mouth terhadap keputusan pembelian pada UD Bintang Sembilan. Bintang Sembilan sebagian atau bersamaan. Penelitian ini menggunakan data primer yaitu data yang diperoleh langsung dari konsumen UD. Bintang Sembilan Bintang Sembilan. Sampel menggunakan teknik non-probability sampling yaitu incidental sampling, dengan jumlah sampel 100 responden. Instrumen penelitian menggunakan angket dan dianalisis menggunakan analisis regresi linier berganda. Hasil penelitian ini menunjukkan secara parsial promosi online berpengaruh signifikan terhadap keputusan pembelian dan word of mouth secara parsial berpengaruh signifikan terhadap keputusan pembelian. Secara simultan kedua variabel yaitu promosi online dan word of mouth berpengaruh signifikan terhadap keputusan pembelian Purpose of this study was to determine the effect of online promotion and word of mouth on purchasing decisions at UD Bintang Sembilan. The Nine Star partially or simultaneously. This study uses primary data, namely data obtained directly from consumers of UD. Bintang Sembilan Nine Star. The population of this research is consumers of UD. Bintang Sembilan using a non-probability sampling technique, namely incidental sampling, with a sample size of 100 respondents. The research instrument used a questionnaire and analyzed using multiple linear regression analysis with t test (partial) and f test (simultaneous).The results of this study indicate partially online promotion has a significant effect on purchasing decisions and for word of mouth partially has a significant effect on purchasing decisions. Simultaneously, the two variables, namely online promotion and word of mouth, have a significant effect on purchasing decisions.

DIGITAL MARKETING AS AN INTEGRATED MARKETING COMMUNICATION STRATEGY IN BADAN USAHA MILIK DESA (BUMDesa) IN EAST JAVA Bambang Setiyo Pambudi; Suyono Suyono
Kompetensi (Competence : Journal of Management Studies) Vol 13, No 2 (2019): Oktober
Publisher : Universitas Trunojoyo Madura

The purpose of this study is how the marketing communication strategy through digital marketing is carried out by BUMDesa businesses as a driver of the village economy in order to prosper the Village Communities in East Java in marketing their products. This research is focused on the online media such as Instagram Business, Facebook Business and Whatshapp Business.This study used qualitative research methods to provide data and facts about the application of digital marketing in Badan Usaha Milik Desa (BUMDesa). Interviews, documentation, and observation used as data collection techniques. Data is analyzed with a grounded theory approach that provides development of the field of research studies. The analysis techniques consisted of data reduction, data presentation and conclusion.The research findings show that in marketing BUMDesa products, marketing trends are shifting from conventional (offline) to digital (online). The concept of digital marketing for BUMDesa businesses is to be able to market their products from anywhere and anytime through the internet / online media. So the communication strategy is done through digital marketing are the submission of positioning statements in each post on online media (Instagram Bisnis, Facebook Bisnis and Whatshap Bisnis) and the speed of response to online reviews of online media. Suggestions for BUMDesa in carrying out marketing activities, both conventional and especially digital marketing, can be developed for better management.

Pengaruh Customer Value Terhadap Kepuasan Pengguna Smartphone Blackberry Gemini Curve 8520 (Studi pada Mahasiswa Fakultas Ekonomi Universitas Trunojoyo Madura) Miftahul Jannah; Muh. Syarief; Bambang Setiyo Pambudi
Jurnal Studi Manajemen dan Bisnis Vol 1, No 1 (2014): Juni
Publisher : Trunojoyo University of Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/jsmb.v1i1.1512

The purpose of this study were to find the influence of Customer Value was consist of Functional value (quality/performance) (X1), emotional value (X2), functional value price/ value for money (X3), and social value (X4) towards satisfaction (Y) and also to find the biggest variable effect towards college students user satisfaction at Economy Faculty Trunojoyo Madura University. The Population of this study was college students at Economy Faculty Trunojoyo Madura University. The Method used in this research was the purposive sampling, by 50 respondents and the research done in November 2013. The data collecting method were collecting kuesioner and library research. The result of this study were the Functional value (quality/performance) (X1), emotional value (X2), functional value price/ value for money (X3), dan social value (X4) effected the satisfaction (Y) of college students user smartphone Blackberry Gemini Curve 8520 at Economy Faculty Trunojoyo Madura University. The result from t test (parsial) proved the Functional value (quality/performance) (X1), emotional value (X2), price/ value for money (X3) had an signifikant effect to satisfaction (Y), while social value hadn’t signifikant effect towards satisfaction (Y) of college students user smartphone Blackberry Gemini Curve 8520 at Economy Faculty Trunojoyo Madura University. It could be concluded that from fourth free variable which have bigger influence to satisfaction (Y) of college students user smartphone Blackberry Gemini Curve 8520 at Economy Faculty Trunojoyo Madura University is functional value price/ value for money (X3).

Pengaruh Experiential Marketing Terhadap Kepuasan Pengguna Smartphone Blackberry Curve (Studi Pada Mahasiswa Fakultas Ekonomi Universitas Trunojoyo Madura) Samsul Bahri; Bambang Setiyo Pambudi; Fathor Fathor
Jurnal Studi Manajemen dan Bisnis Vol 1, No 1 (2014): Juni
Publisher : Trunojoyo University of Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/jsmb.v1i1.1513

The purposes of this study are; (1) to determine the influence of experential Marketing consisting of sense, feel, think, act and relate on customers’ satisfaction, (2) to determine the dominant influence of Experential Marketing variable on Blackberry Curve smartphone customers’ satisfaction.Research approach used is quantitative, means that it is a positivism philosophy study of which purpose is testing the hypothesis set. Sample used in this study is Blackberry Curve smartphone customer as 60 respondents who are students of Economic Faculty, University of Trunojoyo Madura. Samples collecting method applied is purposive sampling. Reliability and validity test are used as the instrument testing, while data analysis technique applied for hypothesis testing is descriptive and multiple linear regressions analysis by involving F tes ( simultaneous) and t test (partial). The results of study show that the adjusted R Squarevalue is 0,815. It means the amount influence of independent to dependent variable is 81,5%, while the remaining of 18,5% is influenced by another variable outside of this study. Based on F Experiential Marketing consisting of sense, feel, think, act, dan relatesimultaneously and significantly influence the Blackberry Curve smartphone customers’ satisfaction. Similarly, the t test results the Experiential Marketing consisting of sense, feel, think, and act has significant influence on Blackberry Curve smartphone customers’ satisfaction, but only the relate that does not have significant influence. The dominant influence is feel variable.

Pengaruh Hedonic Shopping Motives, Fashion Involvemen terhadap Impulse Buying E-Commerce Shopee (Studi Pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Trunojoyo Madura) Moh. Rony; Bambang Setiyo Pambudi
Jurnal Kajian Ilmu Manajemen (JKIM) Vol 1, No 4 (2021): Desember
Publisher : Management Department of Economics and Business Of Trunojoyo Madura University

This study aims to determine the effect of hedonic shopping motives, fashion, involvement on impulse buying e-commerce shopee (a study of students from the faculty of economics and business, Trunojoyo Madura University). The method used in this research is purposive sampling, namely the technique of determining the sample by considering certain criteria with a total sample of 97 respondents. The results of this study indicate that 1) Hedonic Shopping Motives variables have a significant effect on impulse buying e-commerce shopee on students of the Faculty of Economics and Business. 2) The fashion involvemen variable has a significant effect on impulse buying of e-commerce shopee for students of the Faculty of Economics and Business.. 3) Variable Hedonic Shopping Motives, fashion involvemen have a significant effect on impulse buying e-commerce shopee on students of the Faculty of Economics and Business. Based on the results of the F test, it can be seen that the value of the Hedonic shopping motivation and fashion involvement variables on impulse buying simultaneously has a significant effect.

The Effect Of Information Quality And Trust On Cosumer Purchase Intention In E-Commerce Mediated By Psychological Distance And Moderated By Sense Of Power (Study On Shopee Application Users In Surabaya City) Sinol Sinol; Bambang Setiyo Pambudi
Jurnal Kajian Ilmu Manajemen (JKIM) Vol 2, No 1 (2022): Maret
Publisher : Management Department of Economics and Business Of Trunojoyo Madura University

This study aims to reveal and analyze the effect of information quality and trust on consumer purchase intentions mediated by psychological distance and moderated by sense of power (Study on Shopee application users in Surabaya City). This study uses quantitative methods with primary data and secondary data as supporting data. The writer's sampling technique used simple random sampling. In order to obtain data, the authors distributed questionnaires or questionnaires to Shopee application users in the city of Surabaya as many as 100 respondents who had made purchases through the Shopee application via the Facebook group.The data analysis technique of this research uses path analysis using SEM AMOS version 25.00 and SPSS version 25.00. The results of the study show that the quality of information has a positive and significant effect on trust, psychological distance has a positive and significant effect on trust, information quality has a positive and significant effect on trust, trust has a positive and significant effect on consumer purchase intentions and psychological distance mediates the relationship between information quality and trust. and a sense of power moderates the relationship between information quality and trust.

Pengaruh Inovasi Produk Dan Pemasaran Media Facebook Terhadap Minat Beli Batik Pada UD. Silvia Desa Telaga Biru-Tanjung Bumi Endah Sofy Tri Pamungkas; Bambang Setyo Pambudi
Jurnal Kajian Ilmu Manajemen (JKIM) Vol 1, No 2 (2021): Juni
Publisher : Management Department of Economics and Business Of Trunojoyo Madura University

Tanjung Bumi batik has a rich variety of motifs, patterns, and colors that can describe the character of the coastal population, especially Madura Island. The purpose of this study was to determine whether product innovation and Facebook media marketing had an effect on buying interest in batik. The sampling technique in this study used the non-probability sampling method with purposive sampling technique, and analyzed with IBM SPSS 2.0 software. The results of this study indicate that the product innovation variable (X1) is worth 0.608, which shows a value of 0.000 0.05, this indicates that the product innovation variable has a significant effect on buying interest. The Facebook media marketing variable (X2) has a value of 0.424, which shows a value of 0.000 0.05, it shows that the Facebook media marketing variable has a significant effect on buying interest. Based on testing the value of Ftable 2.41 Fcount of 483.646 with a significance of 0.000 0.05, this shows that Product Innovation and Facebook Media Marketing have a simultaneous or joint effect on buying interest.

Pengaruh Lokasi, Promosi, dan Harga Terhadap Kepuasan Konsumen Wisata Alam Selo Tirto Giri (SETIGI) Ashef Aniqurroziqi; bambang setiyo pambudi
Jurnal Kajian Ilmu Manajemen (JKIM) Vol 2, No 2 (2022): Juni
Publisher : Management Department of Economics and Business Of Trunojoyo Madura University

Tourism is one sector that is considered to have an important role in the development of a country and region. This research was conducted to determine the effect of location, promotion, and price on customer satisfaction of Tirto Segiri nature tourism. The independent variables studied were location (X1), promotion (X2), and price (X3), while the dependent variable was customer satisfaction (Y). The research approach used is quantitative with an explanatory method. The population in this study were all visitors to Setigi nature tourism from 2019 to 2020. The results showed that there was a positive effect of the location variable on the customer satisfaction variable, there was a positive influence of the promotion variable on the customer satisfaction variable, there was a positive effect of the price variable on the customer satisfaction variable, and there is a joint positive effect of location, promotion, and price variables on customer satisfaction variables.

Analisis Strategi Pemasaran Menggunakan Swot Analysis Pada Cafe Rolet View Jepara Yoga Prastyo; Bambang Setiyo Pambudi
Jurnal Kajian Ilmu Manajemen (JKIM) Vol 1, No 3 (2021): September
Publisher : Management Department of Economics and Business Of Trunojoyo Madura University

The purpose of this research is to determine the business marketing strategy of Rolet View Jepara Cafe through SWOT Analysis. The design used in this research is descriptive qualitative. The sample of this research is managers, employees at Rolet View Jepara Café with a total of five people. The sampling technique used in this research is purposive sampling. The research instrument was conducted by interview, observation and documentation methods. The data analysis used is SWOT Analysis. The results showed the strategies that can be applied are by expanding and maintaining existing markets, increasing marketing through social media by following technological advances, maintaining commitment to the quality of food and beverages as well as conducting socialization to all employees, making improvements and adding to photo spots of natural scenery.

Pengaruh Perceived Trustworthiness Of EWOM, Percieved Value Dan Customer Engagement Terhadap Purchase Intention Bambang Setiyo Pambudi; Sri Hartini; Sony Kusumasondjaja
Equilibrium: Jurnal Ekonomi-Manajemen-Akuntansi Vol 18, No 2 (2022): October
Publisher : Research Institution and Community Service Universitas Wijaya Kusuma Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30742/equilibrium.v18i2.2641

Consumer attitudes towards eWOM on social media are the main information source in determining consumer attitudes. The increasing amount of information on social media makes it difficult for consumers to find trust in eWOM, especially in health products. A higher level of trust is needed for health products (Shah et al., 2019). This research is a development of Mehrabian, Russell's S-O-R (Stimulus, Organims, Response) Theory in 1974. The model shows that the form of response is a back reaction from individuals when receiving stimuli. The focus of the research is a causal influence in the eWOM model to build trust, increase the benefits and value of a product, and establish consumer involvement so that there is a change in behavior attitude on purchase intention. There are three elements in the S-O-R communication model: 1. Stimulus consists of Perceived Trustworthiness of eWOM and Perceived Value 2. Organizations, namely Customer engagement, and 3. Response, namely Purchase intention. The research was conducted on social media users Facebook or Instagram Tik Tok. Sample with purposive sampling, characteristics.

Co-Authors AA Sudharmawan, AA Ashef Aniqurroziqi Dita Widya Ramadhani Endah Sofy Tri Pamungkas Faidal, Faidal Fathor Fathor Lukmanul Hakim Miftahul Jannah Moh. Rony Muh. Syarief Muhammad Fariz Ridoi* Rustika, Laela Samsul Bahri Sinol Sinol Sony Kusumasondjaja Sri Hartini Suyono Suyono Yoga Prastyo

Title

Found 15 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 15 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 15 Documents
Search