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All Journal La Ogi : English Language Journal Innovative: Journal Of Social Science Research Jurnal Manajemen Riset Inovasi
widiastuti Widiastuti
STIM Lasharan Jaya Makassar
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Education Law, Crime, Criminology & Criminal Justice Public Health Other

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ANALYZING THE CRITICAL DISCOURSE OF BEAUTY PRODUCT ADVERTISEMENTS IN SHAPING SOCIETAL PERCEPTIONS widiastuti Widiastuti
La Ogi : English Language Journal Vol 9 No 2 (2023): July
Publisher : Prodi Pendidikan Bahasa Inggris, FKIP, LP3M Universitas Muhammadiyah Sidenreng Rappang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55678/loj.v9i2.1123

Abstract

Through television broadcasts, electronic and online platforms, as well as printed media, the public can readily access information about a variety of brands, presented through captivating images and compelling text. Undeniably, the most potent force in advertising lies in the utilization of language that can transform the perceptions and viewpoints of potential consumer groups. This study's primary objective is to deconstruct the advertising strategies employed by two competing beauty product brands, aiming to win over the favor of potential customers. While prior research has delved into the ideological aspects of beauty advertisements using Critical Discourse Analysis, there remains a scarcity of studies that undertake a comparative analysis of local and international beauty products. To accumulate data, this study closely examined the promotional materials of two rival beauty product brands, they are: Scarlett and Skintific which is prominently featured on the online platform YouTube. The analysis adopted the Critical Discourse Analysis framework developed by Norman Fairclough, encompassing three interconnected dimensions: the textual content itself, the underlying discourse practices, and the broader socio-cultural context. The outcomes unveiled that the textual components within the advertisements were meticulously constructed to evoke persuasion and resonate with the emotions of potential buyers. Additionally, these textual elements contributed to amplifying existing realities while also shaping specific narratives within society, ultimately guiding the advertisements toward the ultimate goal of invoking empathy from potential consumers
Analisis Manajemen Kas dan Manajemen Persediaan Terhadap Kinerja Keuangan Pada Toko Ling Food Kota Makassar Nurtisa Lestari; Andi Batary Citta; Widiastuti Widiastuti
Jurnal Manajemen Riset Inovasi Vol. 2 No. 4 (2024): Oktober : Jurnal Manajemen Riset Inovasi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/mri.v2i4.3168

Abstract

This research aims to analyze the influence of cash management and inventory management on the financial performance of Ling Food Stores in Makassar City during the 2020-2022 period. The main focus of this research is to evaluate how cash and inventory management contributes to a company's liquidity, profitability and operational efficiency, which are measured through various financial ratios such as Current Ratio, Gross Profit Margin (GPM), Operating Profit Margin (OPM), Net Profit Margin (NPM), Return on Investment (ROI), and Return on Equity (ROE). The research results show that the Current Ratio in 2020 cannot be calculated due to the absence of short-term liabilities, while in 2021 and 2022 each was recorded at 0.095% and 0.216%, reflecting low liquidity. On the other hand, the decrease in Average Inventory from IDR 754,200 in 2021 to IDR 715,000 in 2022, followed by a significant increase in net profit, shows efficiency in inventory management. The increase in GPM, OPM, NPM, ROI, and ROE ratios from 2020 to 2022 reflects significant improvements in financial performance, indicating that more effective cash and inventory management can improve a company's financial health.
An Analysis of Language Style Used in Skincare Product Advertisements on Youtube Widiastuti, Widiastuti
Innovative: Journal Of Social Science Research Vol. 4 No. 1 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i1.8655

Abstract

Tujuan penelitian ini adalah untuk mendeskripsikan: (1). Pemakaian Gaya Bahasa dalam iklan produk perawatan kulit ; (2). Mengetahui Tanggapan Masyarakat terhadap Bahasa yang digunakan pada tayangan iklan produk perawatan kulit di youtube. Penelitian ini menggunakan metode deskriptif kualitatif. Data dalam penelitian ini adalah iklan produk perawatan kulit di youtube pada bulan April – Juli 2023 serta informan yaitu Masyarakat selaku penonton youtube. Penentuan sampling yang dilakukan dengan purposive sampling. Berdasarkan hasil penelitian dapat disimpulkan bahwa: (1). Pemakaian gaya Bahasa yang digunakan dalam iklan produk perawatan kulit di Youtube meliputi gaya Bahasa pertanyaan Retoris, Asindeton, Klimaks Repetisi, Koreksio Mesodiplosis, dan Personifikasi. 2).Tanggapan Masyarakat terhadap pemakaian Bahasa iklan produk kecantikan perawatan kulit di youtube yaitu: Masyarakat berpendapat bahwa bahasanya menjanjikan dan membujuk, seolah-olah kecantikan yang dimiliki model adalah berkat pemakaian produk iklan kecantikan yang dibintanginya.
Co-Authors Citta, Andi Batary Nurtisa Lestari