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All Journal Beginner: Journal of Teaching and Education Management Journal of Nusantara Economy
Latif Syaipudin
STAI Nurul Islam Mojokerto
Religion Humanities Education Social Sciences Other

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Integrated Marketing in Subway Fast Food Restaurant Franchises Nabila Rizki Amalia; Latif Syaipudin
Journal of Nusantara Economy Vol. 2 No. 2 (2023): Journal Of Nusantara Economy
Publisher : PT. Islamic Research Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66325/nusantaraeconomy.v2i2.86

Abstract

Franchising is a business carried out by at least two parties, with a predetermined cooperation agreement. Businesses with this franchise concept are assessed in terms of their impact, which can provide positive or negative benefits. As implemented at the Subway fast food restaurant. However, this is a risk in joint business activities. The negative impact is when one of the parties defaults, but the positive impact is that all burdens and responsibilities can be carried by both parties who carry out the agreement. In marketing efforts in this business concept, it is then important to implement integrated marketing communication efforts or integrated marketing is one of the important factors in a business activity. The basic marketing patterns that can be used are advertising, social media and direct marketing. These three become the basic framework that can be used in integrated marketing communication.
Contextualization of Educational Management in the School, Family and Social Environments: Literature Study on the Concept of Islamic Education Adinda Laili Nur Farida; Fauzan Alim; Hamdu Maulana; Vino Sukmana Huda; Latif Syaipudin
Beginner: Journal of Teaching and Education Management Vol. 1 No. 2 (2023): Integrative Local wisdom in Teaching and Education Management
Publisher : Penerbit Hellow Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/bgn.v1i2.36

Abstract

This research discusses the contextualization of educational management in the community environment, which is divided into school, family and social environments. These three environments are one of the fundamental aspects of the educational management process that must be implemented. The formulation of the problem in this research is what is the concept of educational management in the scope of Islamic education? This research method uses a literature study approach, with data collection techniques using relevant research studies and several expert theories and verses from the Koran related to educational management. The results of this research show that there are three points, first, educational management in the school context, namely the concept of management in the school context is very important, because it can be an effort to achieve the goals of quality education. Planning in school management involves setting educational goals, developing curriculum, and planning learning activities. Second, discussing family education management, this is a management concept that is in line with family education which is the key to creating a home environment that supports positive growth and development of children. Third, namely educational management in the social sphere of society is an important foundation in ensuring quality and inclusive education for all individuals in society.
Co-Authors Adinda Laili Nur Farida Fauzan Alim Hamdu Maulana Nabila Rizki Amalia Vino Sukmana Huda