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All Journal ProBisnis : Jurnal Manajemen
Ismunandar
STIE BIMA
Humanities Computer Science & IT Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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The Influence of Product Design and Price on Purchase Decisions of “Gedogan” Weaving in Bima City Istiqamah; Ismunandar
ProBisnis : Jurnal Manajemen Vol. 14 No. 3 (2023): June: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

The purpose of this study was to determine the effect of product design and price on purchasing decisions for gedoganweave in Bima City. This study uses a survey research method that used to generate data and explain how the influence of product design and price on purchasing decisions for gedoganweave in Bima City. This study uses quantitative analysis with multiple linear regression formulas. The sample technique used was purposive sampling with 104 respondents. From the results of the regression analysis, the results show that 1) there is a partial effect of product design variables on purchasing decisionsof gedoganweave in Bima City, 2) there is a partial effect of price variables on purchasing decisionsof gedoganweave in Bima City,3) there is a simultaneous effect of product design and price on purchasing decisions of gedoganweave in Bima City
Co-Authors Istiqamah