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All Journal Journal of Management and Social Sciences
Muhajirin Muhajirin
Sekolah Tinggi Ilmu Ekonomi (STIE) Bima, Program Studi Manajemen
Decision Sciences, Operations Research & Management Social Sciences Transportation

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Analisis Perbandingan Kualitas Produk Dan Harga Pada Marketplace Shopee Dan Lazada: Studi Pada Konsumen Di Kota Bima Vera Damayanti; Muhajirin Muhajirin
Journal of Management and Social Sciences Vol. 2 No. 4 (2023): November : Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v2i4.673

Abstract

This research aims to determine whether or not there is a difference between product quality and price on the Shopee and Lazada Marketplaces. The research method used was comparative and the sampling technique was carried out using the Rao Purba technique because the population in this study was infinite so that the sample obtained was 96 respondents consisting of 48 respondents using the Shopee marketplace and 48 respondents using the Lazada marketplace. The analysis techniques used in this research are validity tests, reliability tests and Independent Sample t-tests. The results of this research show that there is no difference between product quality and price on the Shopee and Lazada Marketplaces.
Co-Authors Vera Damayanti