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All Journal Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan
Carl C.G. Dizon
Independent Researcher, Philippines
Arts Computer Science & IT Economics, Econometrics & Finance Education Social Sciences

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COMMUNICATING SAFETY AND HYGIENE LEVEL POST COVID-19 IN AVIATION: DIGITAL MARCOMM STRATEGY OF SINGAPORE AIRLINES Daniel Susilo; Carl C.G. Dizon
SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, dan Pendidikan Vol. 2 No. 9 (2023): August
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sibatik.v2i9.1328

Abstract

Singapore Airlines is part of airlines industry, they offer wide range of service and product in modern times. Digital marketing nowadays plays a crucial role for industry and the company itself. Through Singapore Airlines @singaporeair’s Instagram account we can see how they prioritize safety product and healthy service and the content analysis method validate it. This means that Singapore Airlines prioritize connecting themselves with their customer and thinks the best for them. By digital marketing we can se it can change someone’s life.
Co-Authors Daniel Susilo