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Struktur Sosial Komunikasi Organisasi dalam Perspektif Klasik, Humanis, Integratif, dan Kontemporer Fitri Meliya Sari; Yusnadi Yusnadi; Hasrat Efendi Samosir
Jurnal Ilmu Sosial dan Ilmu Politik Malikussaleh (JSPM) Vol 4, No 2 (2023)
Publisher : FISIP Universitas Malikussaleh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/jspm.v4i2.12415

Abstract

This study aims to analyze the influence of social structure on organizational communication processes at the Faculty of Da'wah and Communication, UIN Ar-Raniry. This research uses a comparative study approach by comparing classical, human, integration, and contemporary perspectives in understanding the relationship between social structure and organizational communication. The research method used is comparative descriptive analysis, which involves collecting data through interviews, observation, and documentation studies. Respondents in this study consisted of lecturers, administrative staff, and students involved in organizational communication at the Faculty of Da'wah and Communication. The results showed that the existing social structure in the Faculty of Da'wah and Communication influenced the organizational communication process. In the classical perspective, hierarchical and authoritarian structures influence a more limited flow of information and communication. However, in a human perspective, a more democratic and participatory structure facilitates more open and mutually supportive communication. In an integration perspective, research shows that social structures that promote collaboration and reciprocity between organizational members increase communication effectiveness. On the other hand, in a contemporary perspective, research highlights the role of communication technology in changing organizational communication patterns, with the existence of social media and digital platforms that enable faster and wider communication.Penelitian ini bertujuan untuk menganalisis pengaruh struktur sosial terhadap proses komunikasi organisasi di Fakultas Dakwah dan Komunikasi, UIN Ar-Raniry. Penelitian ini menggunakan pendekatan studi komparatif dengan membandingkan perspektif klasik, human, integrasi, dan kontemporer dalam memahami hubungan antara struktur sosial dan komunikasi organisasi. Metode penelitian yang digunakan adalah analisis deskriptif komparatif, yang melibatkan pengumpulan data melalui wawancara, observasi, dan studi dokumentasi. Responden dalam penelitian ini terdiri dari dosen, staf administrasi, dan mahasiswa yang terlibat dalam komunikasi organisasi di Fakultas Dakwah dan Komunikasi. Hasil penelitian menunjukkan bahwa dalam perspektif klasik, struktur hierarkis dan otoriter mempengaruhi aliran informasi dan komunikasi yang lebih terbatas. Namun, dalam perspektif human, struktur yang lebih demokratis dan partisipatif memfasilitasi komunikasi yang lebih terbuka dan saling mendukung. Dalam perspektif integrasi, penelitian menunjukkan bahwa struktur sosial yang mempromosikan kolaborasi dan timbal balik antara anggota organisasi meningkatkan efektivitas komunikasi. Di sisi lain, dalam perspektif kontemporer, penelitian menyoroti peran teknologi komunikasi dalam mengubah pola komunikasi organisasi, dengan adanya media sosial dan platform digital yang memungkinkan komunikasi yang lebih cepat dan luas. 
Front Stage and Backstage on Instagram: A Phenomenological Study of Female Students' Self-Image Duality Through Second Accounts Ade Irma; Fitri Meliya Sari; Hanifah Nurdin
DAWUH : Islamic Communication Journal Vol. 7 No. 2 (2026): July
Publisher : Yayasan Darussalam Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62159/dawuh.v7i2.2438

Abstract

This study aims to analyze the duality of self-image of female students of the Faculty of Da'wah and Communication, Universitas Islam Negeri Ar-Raniry through the use of second accounts on Instagram. This self-image duality refers to the difference in the way participants present themselves in the main account and the second account. The main account is generally used to display an ideal, professional, and socially appropriate self-image, while the second account becomes a more personal, authentic, and free space from social pressure. The research uses a qualitative approach with phenomenological methods to explore the subjective experiences of participants. Data was collected through in-depth interviews and digital observations of content uploaded on both accounts. The research participants were selected purposively, namely active female students aged 18–25 years who have and use the main account and second account actively. Thematic analysis techniques are used to identify key patterns and themes in the data. The results of the study show that the use of the main account reflects the concept of the front stage, where participants display their ideal self-image and meet social expectations. In contrast, the second account represents the backstage, where participants feel more free to express themselves without pressure. In addition, second accounts are also used as a means of maintaining privacy, establishing closer relationships, and managing social pressure. The use of second accounts provides space for female students to navigate the duality of self-image, creating a balance between privacy and freedom of expression on social media.