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All Journal Jurnal Pengabdian Masyarakat Dharma Andalas JEBD Journal of Business Economics and Management
Nofri Yendra
Universitas Dharma Andalas
Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering

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Pengembangan Usaha Homemade Tempe Di Belimbing Kota Padang Provinsi Sumatera Barat Yenni Del Rosa; Mohammad Abdilla; Nofri Yendra; Anna Marina; Nisya Cesaryani Rahmasari
Jurnal Pengabdian Masyarakat Dharma Andalas Vol 2 No 1 (2023): Jurnal Pengabdian Masyarakat Dharma Andalas
Publisher : LPPM Universitas Dharma Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jpmda.v2i1.976

Abstract

Mr. Mukhlis's homemade tempeh business has lacked the touch of appropriate technological information. The turnover was Rp. 1,000,000 per day before the Covid-19 pandemic and Rp. 700,000 per day during the Covid-19 pandemic. The marketing was around the Belimbing market, entrusted to several stalls and regular customers who routinely buy every day. The business prospects for tempe are quite good because the demand for tempe is continuous every day as a type of food that is high in nutritional content and is beneficial for the health of the body. The priority issue for Mr. Mukhlis's homemade tempe business is market share, marketing strategy and product packaging. The method of implementing extension activities is by lecture, discussion and practice methods. The purpose of the activity is for partners to know about market share, marketing strategies and product packaging. The market share of all levels of society is the lower class and upper class of various ages. Marketing strategy by maintaining existing markets and quality, looking for new markets and alternative marketing channels. Product packaging is disposable, primary and flexible.
Pengaruh Brand Awareness dan Brand Image Terhadap Keputusan Pembelian Pada Produk Skincare The Originote Pada Mahasiswa Jurusan S1 Manajemen Universitas Dharma Andalas Marnia Sarah; Nofri Yendra
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 1 (2025): Juli - September
Publisher : CV. ITTC INDONESIA

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Abstract

This research aims to analyze the influence of brand awareness and brand image on purchase decisions of The Originote skincare products among undergraduate management students at Universitas Dharma Andalas. The background of this study is the increasing use of skincare among students and the tight competition among local brands, which require companies to build strong brand awareness and a positive brand image to attract consumers. The research method used is quantitative, with questionnaires distributed to 108 student respondents. The data were analyzed using validity and reliability tests, classical assumption tests, and multiple linear regression with SPSS. The results show that brand awareness has a positive and significant effect on purchase decisions, brand image also has a positive and significant effect on purchase decisions, and both variables together have a significant influence on purchase decisions of The Originote skincare products.In conclusion, the higher the brand awareness and brand image, the greater the possibility that students will decide to purchase The Originote skincare products.
Pengaruh Kualitas Produk, Harga Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Pada Coffee Shop Rimbun Di Kota Padang Alfito Firnando Yunus; Nofri Yendra
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 2 No. 1 (2025): Juli - September
Publisher : GLOBAL SCIENTS PUBLISHER

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Abstract

This research is a survey study of customers at the Rimbun Expresso & Brew coffee shop in Padang City. The title of this research is "The Influence of Product Quality, Price, and Service Quality on Purchase Decisions at the Rimbun Expresso & Brew Bar Coffee Shop in Padang City." The purpose of this research is to determine the influence of Product Quality, Price, and Service Quality on Purchase Decisions at the Rimbun Expresso & Brew Bar Coffee Shop in Padang City. This type of research is quantitative research, and the data collection method uses questionnaires. The population in this study consists of people who have made purchases from the coffee shop Rimbun Expresso & Brew Bar, the number of whom is unknown. The sample size taken in this study is 100 respondents. The sampling technique suggests that the minimum sample size is 5 times the number of statement items in the research questionnaire. In this study, the total number of items is 20 indicators, consisting of 14 indicators for the independent variable and 6 indicators for the dependent variable. Therefore, the sample size for this study is 20 x 5 = 100. Based on the research results and data analysis using SPSS software, it shows that: (1) product quality has a positive and significant effect on purchasing decisions at Rimbun Expresso & Bar Coffee Shop in Padang City, (2) price has a positive and significant effect on purchasing decisions at Rimbun Expresso & Bar Coffee Shop in Padang City, (3) service quality has a positive and significant effect on purchasing decisions at Rimbun Expresso & Bar Coffee Shop in Padang City, (4) product quality, price, and service quality have a positive and significant effect on purchasing decisions at Rimbun Expresso & Bar Padang.
Pengaruh Harga Dan Promosi Terhadap Keputusan Pembelian Jasa Aplikasi Gojek Pada Mahasiswa S1 Manajemen Universitas Dharma Andalas Muhammad Khalbi; Nofri Yendra
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 2 No. 1 (2025): Juli - September
Publisher : GLOBAL SCIENTS PUBLISHER

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Abstract

This study aims to analyze the influence of price and promotion on purchasing decisions for the Gojek app among undergraduate students of Management at Dharma Andalas University. This study used quantitative methods, collecting data through questionnaires distributed to 210 student respondents using a purposive sampling technique. Based on the research results and data analysis using SPSS (Statistical Product and Service Solutions), it was shown that: (1) Price has a positive and significant influence on purchasing decisions, (2) Promotion has a positive and significant influence on purchasing decisions, (3) Price and Promotion have a positive and significant influence on purchasing decisions. Simultaneously, both independent variables have a significant influence on purchasing decisions. These findings indicate that the Gojek app plays a role in shaping consumer preferences through promotion, and price is a primary consideration in purchasing decisions among undergraduate students of Management at Dharma Andalas University, Padang.
Co-Authors Alfito Firnando Yunus Anna Marina Haryeni Haryeni Marnia Sarah Muhammad Khalbi Nisya Cesaryani Rahmasari Yenni Del Rosa