Annisa Dwi Khai Yasmin
State Islamic University of Sultan Sarif Kasim, Riau

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Building Student Loyalty Through Study Program Commitment Hendra Riofita; Annisa Dwi Khai Yasmin; Muammar Syarqawi; Nabila Maharani; Rahma Dinda Annisa
JURNAL DINAMIKA MANAJEMEN DAN BISNIS Vol 6 No 2 (2023): Jurnal Dinamika Manajemen dan Bisnis
Publisher : LPPM Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JDMB.06.2.4

Abstract

This study aims to determine the effect of study program commitment on student loyalty. This is conducted through a survey. Data are taken from students of the Economics Education Study Program, Teacher Training and Education Faculty of State Islamic University of Sultan Syarif Kasim, Riau by using a questionnaire in the form of google form link and analyzed with SPSS program. The results show that study program commitment has a significant effect on student loyalty. The finding also indicates that the study program commitment and student loyalty can be developed based on social exchange theory.