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All Journal Jurnal Komunitas: Jurnal Pengabidian Kepada Masyarakat
Muhammad Ilham Aji Faturahman
Institut Ilmu Sosial dan Manajemen STIAMI, Jalan Pangkalan Asem Raya 55, Jakarta
Humanities Public Health Other

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Strategi Pemasaran Digital : Membangun Awareness Green Environment Reduce, Reuse, Recyle Produk Komunitas Sangkar Semut Muhammad Ilham Aji Faturahman; Bisma Widywan; Joni Haryanto; Indah Wahyu Maesarini
Jurnal Komunitas : Jurnal Pengabdian kepada Masyarakat Vol 6, No 1: Juli 2023
Publisher : Institut Ilmu Sosial dan Manajemen Stiami

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jks.v6i1.3213

Abstract

The problem faced by Sanggar Karya Seni Muda Taruna (Sangkar Semut) is the lack of innovation in using digital marketing to build awareness and to promote 3R (Reduce, Reuse, Recycle) of used goods. The purpose of this activity is to empower the Sangkar Semut community by digital marketing training especially the techniques in copywriting and capturing photos or videos to be posted in social media. The methods used in this training are with lectures, discussions, practices, and evaluations through observations, interviews, and questionnaires. The results of the activity show that there is an understanding from participants the importance of copywriting and good photoshots before being displayed on social media. Future activities such as creating content and steps to sell in marketspace are needed. 
Co-Authors Bisma Widyawan Indah Wahyu Maesarini Joni Haryanto