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All Journal Jurnal Komunitas: Jurnal Pengabidian Kepada Masyarakat Journal of Accounting and Finance Management (JAFM) JAMBIS : Jurnal Administrasi Bisnis
Joni Haryanto
Institut Ilmu Sosial Dan Manajemen STIAMI
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Public Health Social Sciences Other

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Strategi Pemasaran Digital : Membangun Awareness Green Environment Reduce, Reuse, Recyle Produk Komunitas Sangkar Semut Muhammad Ilham Aji Faturahman; Bisma Widywan; Joni Haryanto; Indah Wahyu Maesarini
Jurnal Komunitas : Jurnal Pengabdian kepada Masyarakat Vol 6, No 1: Juli 2023
Publisher : Institut Ilmu Sosial dan Manajemen Stiami

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jks.v6i1.3213

Abstract

The problem faced by Sanggar Karya Seni Muda Taruna (Sangkar Semut) is the lack of innovation in using digital marketing to build awareness and to promote 3R (Reduce, Reuse, Recycle) of used goods. The purpose of this activity is to empower the Sangkar Semut community by digital marketing training especially the techniques in copywriting and capturing photos or videos to be posted in social media. The methods used in this training are with lectures, discussions, practices, and evaluations through observations, interviews, and questionnaires. The results of the activity show that there is an understanding from participants the importance of copywriting and good photoshots before being displayed on social media. Future activities such as creating content and steps to sell in marketspace are needed. 
Exploring the Benefits and Barriers of QRIS Adoption Among Micro Businesses in North Bogor Widyawan, Bisma; Barlian, Achmad; Haryanto, Joni; Haddad Bayhaqi, Mohamad
Journal of Accounting and Finance Management Vol. 5 No. 4 (2024): Journal of Accounting and Finance Management (September - October 2024)
Publisher : DINASTI RESEARCH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jafm.v5i4.740

Abstract

This study explores the role of the Indonesian Standard QR Code (QRIS) in enhancing the business outcomes of micro enterprises in North Bogor Subdistrict. While QRIS has been recognized as a crucial technological advancement for promoting financial inclusion, there remains a reluctance among some micro business owners to adopt it. This research utilizes a descriptive qualitative method, including interviews with micro entrepreneurs who do and do not use QRIS, government officials involved in MSME development, and financial institution representatives. The findings reveal that the adoption of QRIS is often driven by its integration with delivery services rather than its potential to boost business performance. Despite some entrepreneurs experiencing benefits from QRIS, a significant gap in understanding its full potential as a payment method persists. For those not using QRIS, reasons include the efficiency of cash transactions, additional costs, and expectations more on government support in promoting their products to achieve business growth.
Pengaruh Metode Pembayaran Cash on Delivery dan Online Customer Review Terhadap Keputusan Pembelian Pada Tiktok Shop di Kota Depok Angelly Andriani; Joni Haryanto
JAMBIS : Jurnal Administrasi Bisnis Vol 3, No 5: Oktober 2023
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v3i5.3487

Abstract

This research aims to determine the effect of cash on delivery and online customer reviews on purchasing decisions at Tiktok Shops in Depok City. The type of research used is quantitative research. The sampling technique is non-probability sampling, namely the purposive sampling method using 130 respondents who have made purchases at the Tiktok Shop. The data collection technique used a questionnaire on the Google form with a Likert scale of 1-5 with 26 statements. The data analysis technique uses multiple linear regression with the help of SPSS 25. The results of this study indicate that the cash on delivery variable X1) has a positive and significant influence on purchasing decisions (Y). Online customer reviews (X2) have a positive and significant influence on purchasing decisions (Y). Cash on delivery (X1) and online customer reviews (X2) have a simultaneous positive influence on purchasing decisions (Y) at the Tiktok Shop in Depok City.
Pengaruh Kualitas Produk Dan Harga Terhadap Keputusan Pembelian Produk Impor Cosrx Di Jakarta Nurhafida; Joni Haryanto
JAMBIS : Jurnal Administrasi Bisnis Vol. 5 No. 6: Desember 2025
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract.This study aims to determine the influence of product quality and price on purchasing decisions for importedCOSRX products in Jakarta. The method used was quantitative with an associative approach, and datacollection was conducted through a questionnaire administered to 160 respondents. Data analysis wasconducted using validity and reliability tests, classical assumptions, multiple linear regression, t-tests, Ftests, and coefficients of determination. The results indicate that product quality and price have a positiveand significant effect on purchasing decisions, both partially and simultaneously. Furthermore, price hasa more dominant influence than product quality. These findings are expected to provide strategic input forcompanies and contribute to the development of marketing science and consumer behavior.Keywords: Product Quality, Price, Purchasing Decisions, Imported Products, COSRX
Co-Authors Achmad Barlian Angelly Andriani Bisma Widyawan Haddad Bayhaqi, Mohamad Indah Wahyu Maesarini Muhammad Ilham Aji Faturahman Nurhafida