Sunaika
Nurul Jadid University

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The Influence Of Customer Perspectives Related To Business Ethics On Customer Loyalty In The Shopee Market Place fahrudin; Yuni Safara; Sunaika; Ida Mawaddah
International Journal of Educational Technology Research Vol. 1 No. 1 (2023): March 2023
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijetr.v1i1.124

Abstract

This study aims to determine the effect of a customer perspective on business ethics on customer loyalty in the Shopee marketplace. The results of the study show that having a good customer perspective will lead to increased customer loyalty to the Shopee Marketplace itself. This study uses qualitative research methods with data collection techniques through observation and questionnaires.