International Journal of Educational Technology Research (IJETR)
Vol. 1 No. 1 (2023): March 2023

The Influence Of Customer Perspectives Related To Business Ethics On Customer Loyalty In The Shopee Market Place

fahrudin (Nurul Jadid University)
Yuni Safara (Nurul Jadid University)
Sunaika (Nurul Jadid University)
Ida Mawaddah (Nurul Jadid University)

Article Info

Publish Date
07 Aug 2023

Abstract

This study aims to determine the effect of a customer perspective on business ethics on customer loyalty in the Shopee marketplace. The results of the study show that having a good customer perspective will lead to increased customer loyalty to the Shopee Marketplace itself. This study uses qualitative research methods with data collection techniques through observation and questionnaires.

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Journal Info
International Journal of Educational Technology Research (IJETR)
Website

Abbrev

IJETR

Publisher

MULTITECH PUBLISHER

Subject

Education Social Sciences

Description

The International Journal of Educational Technology Research (IJETR) is an international refereed journal in the field of educational technology and its applications in learning. IJETR Journal Published by MultiTech Publisher, IJETR is a valuable platform for professors, teachers, educational ...