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All Journal The International Journal of Politics and Sociology Research COMTE: Journal of Sociology Research and Education
Aminah Miliani
Universitas Bina Bangsa
Humanities Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Modernization of the “Baduy Luar” tribe in the use of the QRIS payment method: Acculturation of the “Baduy Luar” tribe Agus Fatchurrochman; Zahrah Mahfudzah Firdaus; Bagos Budi Mulyana; Aminah Miliani; Rizqi Fitrianti
The International Journal of Politics and Sociology Research Vol. 11 No. 2 (2023): September: Law, Politic and Sosiology
Publisher : Trigin Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/ijopsor.v11i2.154

Abstract

There is a fusion resulting from the interaction of foreign cultures with the original culture that occurs between one group and another, without leaving the original culture causing cultural acculturation. This happened in the development of Baduy culture in Lebak Regency, Banten, especially the Baduy Luar. The Baduy Tribe, which still adheres to the rules of their customs, is still exposed to modernization because the concept of culture will of course experience changes along with technological developments. This study uses the Diffusion of Innovation theory, with ethnographic methods through a qualitative approach. Data collection techniques were carried out by means of observation, interviews and literature studies. This study aims to determine the acculturation of the culture of the Baduy Luar Tribe, which incidentally still adheres to customary rules but remains flexible with technological advances, one of which is the use of digital payments in economic transactions, namely the QR Code. From this study, it can be concluded that the Baduy Tribe inevitably accepts increasingly massive technological changes, so that the ease of transactions they provide will continue to attract tourists, of course as an object of income for the livelihoods of the Baduy Luar Tribe. However, they still obey some customary rules according to their ancestors so that their local wisdom is maintained as the diversity of Indonesian culture.
Corporate communication Sebagai Strategi Utama dalam Pengelolaan Citra Organisasi Aminah Miliani; Sindy Pramudita; Rosanti Rosanti; Galuh Febriyanti; Kartika Kartika
COMTE: Journal of Sociology Research and Education Vol 1 No 6 (2025): (JANUARY) COMTE: Journal of Sociology Research and Education
Publisher : PT. NALURI EDUKASI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64924/wr7v6j58

Abstract

Corporate communication merupakan salah satu strategi utama dalam pengelolaan citra organisasi yang efektif. Dalam dunia yang semakin terhubung dan transparan, komunikasi perusahaan tidak hanya berfungsi untuk menyampaikan informasi, tetapi juga untuk membangun dan mempertahankan citra positif di mata publik, pelanggan, karyawan, dan pemangku kepentingan lainnya. Strategi Corporate communication yang baik melibatkan koordinasi pesan yang konsisten, pemanfaatan berbagai saluran komunikasi, serta keterlibatan dalam kegiatan sosial yang mendukung nilai-nilai perusahaan. Pengelolaan citra melalui Corporate communication juga mencakup respons terhadap krisis, pengelolaan isu-isu sensitif, dan pengembangan hubungan yang baik dengan media. Oleh karena itu, Corporate communication menjadi faktor kunci dalam menciptakan identitas perusahaan yang kuat dan berkelanjutan, yang pada akhirnya dapat meningkatkan kepercayaan dan loyalitas pelanggan serta mempertahankan posisi perusahaan di pasar yang kompetitif.
Co-Authors Agus Fatchurrochman Bagos Budi Mulyana Fitrianti, Rizqi Galuh Febriyanti Kartika Kartika Rosanti Rosanti Sindy Pramudita Zahrah Mahfudzah Firdaus