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All Journal JMM (Jurnal Masyarakat Mandiri) Juni-Jurnal Pelita Nusa NAAFI: JURNAL ILMIAH MAHASISWA
Irfan Saefuloh
Ekonomi Syariah, STAI Pelita Nusa Bandung Barat
Religion Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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PENGARUH STRATEGI KOMUNIKASI PEMASARAN TERHADAP KUALITAS PRODUK DIMARKOPI BREWING AND KITCHEN BANDUNG Saepul Ma’mun; Aep Saefuddin; Irfan Saefuloh; Ricke Shaniyah
Jurnal Pelita Nusa Vol 3 No 1 (2023): Juni-Jurnal Pelita Nusa
Publisher : Pelita Nusa Jurnal, published by the Institute for Research and Community Service (LP2M) of the Pelita Nusa Islamic Religious College West Bandung (STAI PENUS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61612/jpn.v3i1.38

Abstract

Kualitas produk merupakan suatu kemampuan produk yang mampu memenuhi setiap kebutuhan konsumen sesuai dengan kebutuhan dan keinginan konsumen. Untuk meningkatkan kualitas produk dapat dipengaruhi oleh strategi komunikasi pemasaran, manajemen pemasaran, bauran pemasaran, strategi pemasaran. Penelitian ini dilakukan dengan pendekatan kuantitatif menggunakan metode penelitian dengan menggunakan angket. Populasi menggunakan random sampling berjumlah 40 orang untuk mengisi angket yang disebarkan pelanggan Markopi Brewing and Kitchen Bandung. Hasil penelitian pertama, variabel strategi komunikasi pemasaran (X) berdistribusi secara normal dengan kategori cukup. Kedua, hasil analisis deskriptif kualitas produk (Y) di Markopi Brewing and Kitchen Bandung berdistribusi secara normal dengan kategori baik. Ketiga, kolerasi product moment nilai r (koefisien) adalah 0,499 kategori cukup. Nilai R Square model regresi  diperoleh adalah 0,249. Sedangkan variabel independen mampu menjelaskan  variabel dependen sebesar 24,9%, sedang sisanya 75,1% (tidak diteliti). Hasil  analisis regresi diperoleh koefisien untuk variabel strategi komunikasi pemasaran pada kualitas produk sebesar 0,444 dengan konstanta sebesar 35,307 sehingga model persamaan regresi yang diperoleh Y = 35,307+0,444 X. Hasil uji hipotesis variabel X terhadap variabel Y menunjukkan nilai t-hitung  3,993 dan  r-tabel value  (Sig)  sebesar 0,000 yang di bawah alpha 5%. Artinya terdapat pengaruh yang positif antara strategi komunikasi pemasaran terhadap kualitas produk Markopi Brewing and Kitchen Bandung. Product quality is a product's ability to fulfill every consumer need in accordance with the consumer's needs and desires. Improving product quality can be influenced by marketing communication strategies, marketing management, marketing mix, marketing strategy. This research was carried out with a quantitative approach using research methods using questionnaires. The population using random sampling was 40 people to fill out a questionnaire distributed by Markopi Brewing and Kitchen Bandung customers. The results of the first research, the marketing communication strategy variable (X) is normally distributed with the sufficient category. Second, the results of the descriptive analysis of product quality (Y) at Markopi Brewing and Kitchen Bandung are normally distributed in the good category. Third, the product moment correlation r value (coefficient) is 0.499 in the sufficient category. The R Square value of the regression model obtained is 0.249. Meanwhile, the independent variable was able to explain the dependent variable by 24.9%, while the remaining 75.1% (not researched). The results of the regression analysis obtained a coefficient for the marketing communication strategy variable on product quality of 0.444 with a constant of 35.307 so that the regression equation model obtained was Y = 35.307+0.444 value (Sig) of 0.000 which is below alpha 5%. This means that there is a positive influence between marketing communication strategies on the quality of Markopi Brewing and Kitchen Bandung products.  
Peran Green Accounting dalam Meningkatkan Kinerja Lingkungan Koperasi Simpan Pinjam: Sebuah Systematic Literature Review Sarah Safira; Frita Dwi Sulistiani; Salsabilla Maharani; Desty Maharani; Annisa Puji Rianti; Irfan Saefuloh
NAAFI: JURNAL ILMIAH MAHASISWA Vol. 2 No. 4 (2026): NAAFI: JURNAL ILMIAH MAHASISWA
Publisher : Pusat Penelitian dan Pengabdian (P3M) STKIP Majenang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62387/naafi.v2i4.473

Abstract

Environmental sustainability has become a strategic issue in organizational governance. Organizations are expected not only to achieve economic objectives but also to demonstrate accountability for environmental preservation. Green accounting has emerged as an accounting approach that integrates environmental aspects into organizational recording, measurement, reporting, and decision-making processes. This study aims to analyze the role of green accounting in improving environmental performance in savings and loan cooperatives through a Systematic Literature Review (SLR) approach. The study adopted the PRISMA protocol to identify, screen, and evaluate relevant scientific publications. Literature was collected from Google Scholar, Scopus, Garuda, and Crossref databases covering the period 2020–2025. The review focuses on the relationship between green accounting implementation, stakeholder theory, and environmental performance. The findings indicate that green accounting contributes to environmental performance through environmental cost management, resource efficiency, transparency enhancement, and organizational accountability. The study also identifies management commitment, technological development, and environmental awareness as supporting factors, while limited human resources and environmental accounting knowledge remain significant barriers. The novelty of this study lies in proposing a conceptual framework that integrates stakeholder theory, green accounting, and environmental performance within the context of savings and loan cooperatives.
Transformasi Digital Bank Syariah di Indonesia: Studi Literatur Alya Siti Hapsyah; Raden Nabilah Rizky Ramadhani; Dewi Nurhalisyah; Irfan Saefuloh
NAAFI: JURNAL ILMIAH MAHASISWA Vol. 2 No. 4 (2026): NAAFI: JURNAL ILMIAH MAHASISWA
Publisher : Pusat Penelitian dan Pengabdian (P3M) STKIP Majenang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62387/naafi.v2i4.487

Abstract

Digital transformation has become one of the important strategies in developing the Islamic banking industry in Indonesia to improve efficiency, service quality, and competitiveness in the digital economy era. The development of technologies such as financial technology (fintech), mobile banking, open banking, artificial intelligence, and digital payment systems has encouraged changes in Islamic banking business models from conventional services toward a more innovative digital ecosystem. This study aims to analyze the development of digital transformation in Islamic banks in Indonesia, identify its benefits, challenges, and development strategies based on previous research findings. This research employs a qualitative approach using a literature review method by analyzing various scientific articles, regulatory reports, and institutional documents related to Islamic banking digitalization. The findings indicate that digital transformation has a positive impact on improving operational efficiency, accelerating services, expanding financial inclusion, and enhancing customer experience. However, the implementation of digitalization still faces several challenges, including cybersecurity risks, human resource readiness, digital literacy gaps, technological investment requirements, and the necessity to maintain sharia compliance principles. This study concludes that the success of digital transformation in Islamic banking depends not only on technological capabilities but also on strengthening governance, developing human resources, implementing adaptive regulations, and integrating digital innovation with Islamic values. A well-planned digital transformation strategy can strengthen the role of Islamic banks as modern, inclusive, and sustainable financial institutions.
INTEGRASI BRANDING DAN DIGITAL MARKETING BERBASIS POTENSI LOKAL UNTUK PENGUATAN DAYA SAING UMKM Ulil Ikhsan S.; Adam Gunawan; Asri Sundari; Irfan Saefuloh; Bubun Bunyamin; Aep Saefuddin; Eka Martiani
JMM (Jurnal Masyarakat Mandiri) Vol 9, No 6 (2025): Desember
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v9i6.34975

Abstract

Abstrak: UMKM merupakan tulang punggung perekonomian Indonesia, namun masih menghadapi kendala pada aspek branding, literasi digital, dan akses pasar yang terbatas. Salah satunya adalah UMKM Pindang Pitusung di Desa Mandalamukti, Kabupaten Bandung Barat, yang memiliki cita rasa khas tetapi belum memiliki identitas merek dan strategi pemasaran modern. Kegiatan pengabdian ini bertujuan untuk meningkatkan kemampuan lokal dengan memperkuat strategi branding dan digitalisasi dalam pemasaran melalui bimbingan, yang mencakup pengembangan logo, desain kemasan, dan instruksi media sosial, secara hard skill dan soft skill yang berkaitan dengan komunikasi bisnis, adaptasi teknologi, dan pengelolaan jejaring sosial. Metode pelaksanaan dilakukan dalam bentuk pendampingan, pelatihan, sosialisasi, dan seminar ekonomi yang melibatkan 30 pelaku UMKM, 10 masyarakat umum, serta dukungan dari Bank Mandiri KCP Kota Baru Parahyangan. Evaluasi dilaksanakan melalui observasi dan wawancara langsung mengenai beberapa aspek yaitu keterampilan secara teknis dan manajerial sebagai upaya refleksi yang berkelanjutan, dengan jumlah 15 pertanyaan. Hasil menunjukkan adanya peningkatan signifikan pada aspek produksi dan penjualan, yaitu produksi naik dari 80 kg menjadi 100 kg per dua hari (25%), sedangkan penjualan meningkat dari 300 pcs menjadi 400 pcs per dua hari (33,3%). Selain itu, penerapan QRIS 0% oleh 15 UMKM juga berhasil memperluas akses transaksi digital. Program ini terbukti meningkatkan daya saing UMKM lokal serta mendukung agenda nasional digitalisasi UMKM.Abstract: MSMEs are the backbone of Indonesia’s economy but still face challenges in branding, digital literacy, and limited market access. One of them is the Pindang Pitusung MSME in Mandalamukti Village, West Bandung Regency, which has a distinctive taste but does not yet have a brand identity and modern marketing strategy. This community service activity aims to improve local capabilities by strengthening branding strategies and digitalization in marketing through guidance, which includes logo development, packaging design, and social media instruction, both in hard skills and soft skills related to business communication, technological adaptation, and social network management. The implementation method was carried out in the form of mentoring, training, socialization, and an economic seminar involving 30 MSME actors, 10 general community members, and support from Bank Mandiri KCP Kota Baru Parahyangan. Evaluation was conducted through direct observation and interviews on several aspects, namely technical and managerial skills as a continuous reflection effort, with a total of 15 questions. The results showed a significant increase in production and sales aspects, where production rose from 80 kg to 100 kg every two days (25%), while sales increased from 300 pcs to 400 pcs every two days (33.3%). In addition, the implementation of 0% QRIS by 15 MSMEs also succeeded in expanding access to digital transactions. This program has proven to improve the competitiveness of local MSMEs and support the national MSME digitalization agenda.
Co-Authors Adam Gunawan Aep Saefuddin Aep Saefuddin Alya Siti Hapsyah Annisa Puji Rianti Asri Sundari Bubun Bunyamin Desty Maharani Dewi Nurhalisyah Eka Martiani Frita Dwi Sulistiani Raden Nabilah Rizky Ramadhani Ricke Shaniyah Saepul Ma’mun Salsabilla Maharani Sarah Safira Ulil Ikhsan S.