Article Per Year (5 Year)
p-Index From 2020 - 2025
0.562
P-Index
This Author published in this journals
All Journal INTERNATIONAL JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (INJOSS)
Zainal Ruma
Program Studi Manajemen, Fakultas Ekonomi, Universitas Negeri Makassar, Indonesia
Religion Humanities Economics, Econometrics & Finance Social Sciences Other

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
The Effect of Social Media Marketing on Sales (Case Study of WASHYOURSHOES in Makassar City) Ismail Hamid; Anwar Ramli; Muhammad Ilham Wardhana Haeruddin; Tenri Sayu Puspitaningsih Dipoatmodjo; Zainal Ruma
INTERNATIONAL JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (INJOSS) Vol. 1 No. 3 (2022): SEPTEMBER
Publisher : ADISAM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/injoss.v1i3.36

Abstract

This study intends to find out whether Social Media Marketing or SMM has a Significantly Positive effect on WashYourShoes Sales in the city of Makassar. Samples were taken from WYS consumer respondents in the city of Makassar with a total sample of 110 people. The method used by the researcher is the Questionnaire and Documentation. The data analysis technique used is simple regression analysis using Statistical Product and Service Solution (SPSS). The results of this study indicate that SMM (Social Media Marketing) has a significant positive effect on Sales of WYS (WashYourShoes) in Makassar City.
The Effect of Word of Mouth on the Decision to Use Wedding Organizer ELEVEN Services in Makassar City Muhammad Arbi Alizar; Ikhwan Maulana Haeruddin; Zainal Ruma; Ichwan Musa; Ahmad Ali
INTERNATIONAL JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (INJOSS) Vol. 1 No. 3 (2022): SEPTEMBER
Publisher : ADISAM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/injoss.v1i3.37

Abstract

This study aims to determine how the influence of Word of Mouth on the decision to use Wedding Organizer Eleven services in Makassar City. The independent variable in this study is Word Of Mouth while the dependent variable is Purchase Decision. The population in this study are WO Eleven users. While the sample used is as many as 65 respondents. The sampling technique in this study was carried out using a simple random sample method (Simple Random Sampling method). Data collection was done by using a questionnaire. The data analysis technique used is simple linear regression analysis using SPSS 25.00 for Windows. The results showed that the results showed that the Word of Mouth variable had a significant influence on the consumer purchasing decision variables of Wedding Organizer Eleven. The value of the regression coefficient of the Word of Mouth variable (b) is positive at 0.621, which means that for every additional one unit of Word of Mouth value, the value of the purchase decision will increase by 0.621. The regression coefficient is positive, so it can be said that the direction of the influence of the X variable on Y is positive
The Influence of Leadership Style and Work Motivation on Employee Performance at Hotel HARPER Makassar Nurindah Dian Lestari; Anwar Ramli; Muh. Ichwan Musa; Zainal Ruma; Uhud Darmawan Natsir
INTERNATIONAL JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (INJOSS) Vol. 1 No. 3 (2022): SEPTEMBER
Publisher : ADISAM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/injoss.v1i3.38

Abstract

This study aims to determine how the positive and significant influence of leadership style and work motivation on employee performance at Hotel Harper Makassar. In this study, the population of all employees at the Harper Hotel Makassar is 60 people and the sample is 40 people. Data collection was done by using a questionnaire method. The type of research used in this research is associative research. The data analysis technique used is data quality test, classical assumption test, multiple regression analysis, and the hypothesis is tested with multiple linear regression analysis. The results of the study after the data was processed with IBM statistics for product and service solution (SPSS) 25 it was found that Leadership Style and Work Motivation had a positive and significant effect on Employee Performance at Harper Hotel Makassar, it can be concluded that leadership style and work motivation have an influence on performance. employees at Hotel Harper Makassar.
Co-Authors Ahmad Ali Anwar Ramli Ichwan Musa Ismail Hamid M. Ikhwan Maulana Haeruddin Muh. Ichwan Musa Muhammad Arbi Alizar Nurindah Dian Lestari Tenri Sayu Puspitaningsih Dipoatmodjo Uhud Darmawan Natsir