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All Journal Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal Publicuho AT TARIIZ : Jurnal Ekonomi dan Bisnis Islam
Irelda Sari Syaranamual
Universitas Muhammadiyah Kendari
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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PERAN E-WOM MEMEDIASI VIRAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN JAFRA COSMETICS INTERNASIONAL DI KOTA KENDARI Indri Hapsari; Hairudin Bugis; Irelda Sari Syaranamual; Usman; Siti Nurkhalisa
Journal Publicuho Vol. 7 No. 1 (2024): February - April - Journal Publicuho
Publisher : Halu Oleo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35817/publicuho.v7i1.349

Abstract

Decisions regarding purchasing JAFRA Cosmetics International products are often influenced by other individuals, friends and communities. Along with technological advances and the development of social media with viral marketing E-WOM has an impact in terms of positive and negative statements of consumer behavior.  The purpose of the study was to determine the influence of viral marketing on purchasing decisions of Jafra products mediated by E-WOM. This study used an explanatory type of research using a quantitative approach. The population of this study is Jafra consumers in Kendari City. The sampling technique uses Purposive sampling of 50 respondents from consumers of Jafra products and data analysis techniques using Smart-PLS. The results showed that Viral Marketing does not directly affect Purchasing Decisions, but the existence of E-WOM is able to mediate Viral Marketing to affect JAFRA Cosmetics International Purchasing Decisions in Kendari City. The mediation variable model found in this study is that E-WOM has a role as a perfect mediation (Complete mediation). In this case, E-WOM has a greater impact on more effective marketing communications.
PENGARUH MODAL KERJA, LIKUIDITAS, DAN UKURAN PERUSAHAAN TERHADAP PROFITABILITAS PADA PERUSAHAAN SEKTOR INDUSTRI BARANG KONSUMSI YANG TEDAFTAR DI BURSA EFEK INDONESIA (BEI) PERIODE 2016-2020 Syaranamual, Irelda Sari; Widiarti, Dian
AT TARIIZ : Jurnal Ekonomi dan Bisnis Islam Vol 1 No 04 (2022): AT TARIIZ : JURNAL EKONOMI DAN BISNIS ISLAM
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/attariiz.v1i04.10

Abstract

The The purpose of the study was to determine and analyze the effect of working capital (WCT), liquidity (CR), and firm size (Firm Size) variables on profitability in consumer goods industrial sector companies for the 2016-2020 period. The population in this study is the consumer goods industrial sector companies listed on the Indonesia Stock Exchange for the period 2016-2020. The sampling technique was carried out by purposive sampling method and obtained 21 companies in the consumer goods industry sector. The data used is secondary data in the form of financial reports (Annual Report). The data analysis method in this study used multiple linear regression analysis. Based on the results of the partial analysis (t-Test) shows that the working capital variable has a negative and significant effect on profitability, liquidity has a positive and not significant effect on profitability and company size has a negative and significant effect on profitability. Meanwhile, the results of the simultaneous analysis (f-Test) show that working capital, liquidity, and company size have a positive and significant effect on profitability in consumer goods industrial sector companies listed on the Indonesia Stock Exchange for the 2016-2020 period.
PENGARUH MAKRO EKONOMI DAN PROFITABILITAS TERHADAP HARGA SAHAM PADA PERUSAHAAN MANUFAKTUR SUB SEKTOR MAKANAN DAN MINUMAN YANG TERDAFTAR DI BURSA EFEK INDONESIA (BEI) TAHUN 2019-2023 Soeparyanto, Wiwiek Wiyiastuty; Syaranamual, Irelda Sari
AT TARIIZ : Jurnal Ekonomi dan Bisnis Islam Vol 3 No 03 (2024): AT TARIIZ : JURNAL EKONOMI DAN BISNIS ISLAM
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/attariiz.v3i03.1256

Abstract

This study aims to determine and analyze the influence of macroeconomics (inflation, exchange rates, interest rates, economic growth) and profitability on stock prices of food and beverage sub-sector manufacturing companies listed on the Indonesia Stock Exchange (IDX) in 2019-2023. The population of this study was 42 food and beverage sub-sector manufacturing companies. By using the purposive sampling method, a sample of 14 companies was obtained. The data analysis technique in this study used multiple linear regression analysis. The results of this study indicate that simultaneously, macroeconomics (inflation, exchange rates, interest rates, economic growth) and profitability have a significant effect on stock prices. However, partially, inflation has a negative and insignificant effect, exchange rates have a positive and insignificant effect, interest rates have a positive and insignificant effect, economic growth has a negative and insignificant effect, profitability has a positive and significant effect on stock prices of food and beverage sub-sector manufacturing companies listed on the Indonesia Stock Exchange (IDX) in 2019-2023.
PENGARUH MODAL KERJA, LIKUIDITAS, DAN UKURAN PERUSAHAAN TERHADAP PROFITABILITAS PADA PERUSAHAAN SEKTOR INDUSTRI BARANG KONSUMSI YANG TEDAFTAR DI BURSA EFEK INDONESIA (BEI) PERIODE 2016-2020 Syaranamual, Irelda Sari; Widiarti, Dian
AT TARIIZ : Jurnal Ekonomi dan Bisnis Islam Vol 1 No 04 (2022): AT TARIIZ : JURNAL EKONOMI DAN BISNIS ISLAM
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/attariiz.v1i04.10

Abstract

The The purpose of the study was to determine and analyze the effect of working capital (WCT), liquidity (CR), and firm size (Firm Size) variables on profitability in consumer goods industrial sector companies for the 2016-2020 period. The population in this study is the consumer goods industrial sector companies listed on the Indonesia Stock Exchange for the period 2016-2020. The sampling technique was carried out by purposive sampling method and obtained 21 companies in the consumer goods industry sector. The data used is secondary data in the form of financial reports (Annual Report). The data analysis method in this study used multiple linear regression analysis. Based on the results of the partial analysis (t-Test) shows that the working capital variable has a negative and significant effect on profitability, liquidity has a positive and not significant effect on profitability and company size has a negative and significant effect on profitability. Meanwhile, the results of the simultaneous analysis (f-Test) show that working capital, liquidity, and company size have a positive and significant effect on profitability in consumer goods industrial sector companies listed on the Indonesia Stock Exchange for the 2016-2020 period.
APPLICATION OF ISLAMIC BUSINESS ETHICS IN COSMETIC SALES IN KENDARI CITY Aswawi, Nurafiah; Wiyiatuti, Wiwiek; Syaranamual, Irelda Sari; Prafika Cahyani, Putri
AT TARIIZ : Jurnal Ekonomi dan Bisnis Islam Vol 4 No 02 (2025): AT TARIIZ : JURNAL EKONOMI DAN BISNIS ISLAM
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/attariiz.v4i02.1620

Abstract

This study aims to examine the application of Islamic business ethics principles in sales practices at Dzaky Kosmetik, a local cosmetics store in Kendari City. This research uses a qualitative descriptive research design to explore how Islamic business ethics are implemented in sales practices. A qualitative approach was deemed suitable as it allows an in-depth understanding of behaviors, values, and perceptions that cannot be quantified but are critical to evaluating ethical practices from an Islamic perspective. Data were collected through observation, interviews, and documentation. The results show that the principles of honesty (?idq) and balance (?adl) are implemented quite well, particularly in price transparency and product authenticity. However, the principles of unity (taw??d), free will (ikhtiy?r), and responsibility (am?nah) have not been implemented thoroughly. The lack of consumer education and the absence of a structured complaint mechanism are important weaknesses. This study concludes that a deeper internalization of Islamic values is needed to maintain ethical consistency and strengthen consumer trust in the business sector.
PENGARUH MAKRO EKONOMI DAN PROFITABILITAS TERHADAP HARGA SAHAM PADA PERUSAHAAN MANUFAKTUR SUB SEKTOR MAKANAN DAN MINUMAN YANG TERDAFTAR DI BURSA EFEK INDONESIA (BEI) TAHUN 2019-2023 Soeparyanto, Wiwiek Wiyiastuty; Syaranamual, Irelda Sari
AT TARIIZ : Jurnal Ekonomi dan Bisnis Islam Vol 3 No 03 (2024): AT TARIIZ : JURNAL EKONOMI DAN BISNIS ISLAM
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/attariiz.v3i03.1256

Abstract

This study aims to determine and analyze the influence of macroeconomics (inflation, exchange rates, interest rates, economic growth) and profitability on stock prices of food and beverage sub-sector manufacturing companies listed on the Indonesia Stock Exchange (IDX) in 2019-2023. The population of this study was 42 food and beverage sub-sector manufacturing companies. By using the purposive sampling method, a sample of 14 companies was obtained. The data analysis technique in this study used multiple linear regression analysis. The results of this study indicate that simultaneously, macroeconomics (inflation, exchange rates, interest rates, economic growth) and profitability have a significant effect on stock prices. However, partially, inflation has a negative and insignificant effect, exchange rates have a positive and insignificant effect, interest rates have a positive and insignificant effect, economic growth has a negative and insignificant effect, profitability has a positive and significant effect on stock prices of food and beverage sub-sector manufacturing companies listed on the Indonesia Stock Exchange (IDX) in 2019-2023.
PENGARUH FINTECH, PDB DAN INFLASI TERHADAP KINERJA KEUANGAN BANK YANG TERDAFTAR DI BURSA EFEK INDONESIA Tama, Firnanda Yoga; Ma’mun, Sitti Zakiah; Syaranamual, Irelda Sari
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 8 No 1 (2024): Edisi Januari - April 2024
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v8i1.3998

Abstract

Penelitian ini memiliki tujuan guna mengetahui dan menganalisis pengaruh fintech, produk domestik bruto dan inflasi terhadap kinerja keuangan bank yang terdaftar di Bursa Efek Indonesia. Penelitian ini memakai jenis data kuantitatif menggunakan data sekunder yang bersumber dari website Otoritas Jasa Keuangan, Bank Indonesia, dan Badan Pusat Statistik. Lebih lanjut, data lainnya didapat dari buku, kajian ilmiah, dan referensi lain yang menunjang penelitian ini. Pada penelitian ini menerapkan metode analisis regresi linear berganda melalui software SPSS untuk menganalisis data. Hasil penelitian menujukkan bahwa Financial Technology (Fintech) secara positif dan signifikan mempengaruhi kinerja keuangan bank yang terdaftar di Bursa Efek Indonesia. Hal ini mengindikasikan bahwa ketika terjadi peningkatan transaksi fintech maka kinerja keuangan bank akan semakin besar. Produk Domestik Bruto secara positif dan signifikan mempengaruhi kinerja keungan bank yang terdaftar di Bursa Efek Indonesia. Hal ini mengindikasikan bahwa ketika terjadi peningkatan Produk Domestik Bruto maka kinerja keuangan bank akan semakin bertambah. Inflasi secara negatif dan tidak signifikan mempengaruhi kinerja keungan bank yang terdaftar di Bursa Efek Indonesia. Hasil ini mengindikasikan bahwa ketika adanya kenaikan inflasi maka kinerja keuangan bank juga mengalami penurunan.
Co-Authors Dian Widiarti Hairudin Bugis Indri Hapsari Ma’mun, Sitti Zakiah Nurafiah Aswawi Prafika Cahyani, Putri Siti Nurkhalisa Soeparyanto, Wiwiek Wiyiastuty Solly Aryza Tama, Firnanda Yoga Usman Usman Wiwiek Wijiastuty Soeparyanto Wiyiatuti, Wiwiek