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All Journal Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Student Research Journal
Sinta Puspita Sari
Universitas Teknologi Digital
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Analisis Komunikasi Bisnis Dalam Meningkatkan Penjualan UMKM Sishop_Id Pada Fitur Live Di Aplikasi Shopee Sinta Puspita Sari; Muhammad Rizal Fadilah; Rul Fahmi; Ricky Firmansyah
Student Research Journal Vol. 1 No. 3 (2023): Juni : Student Research Journal
Publisher : Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/srjyappi.v1i3.329

Abstract

At this time technology is advancing rapidly, especially in the advancement of digital platforms. The impact of technological advances is felt by people in various lives, one of which is online shopping. How effective promotional messages can increase sales of Sishop_Id MSMEs through the live feature in the Shopee application The purpose of the research is to analyze business communication in increasing sales of Sishop_Id MSMEs on the live feature in the Shopee application to understand how the business communication strategy carried out by Sishop_Id in Shopee's live feature can affect the increase in sales of MSME products offered by Sishop_Id. The methodology used in this research is a qualitative approach with a descriptive approach. Based on the results of interviews we conducted with Sishop_id MSME actors, this business was started by several students who thought about how to get additional income. in December 2022 they started a business with small capital they were able to create a business which in the end they chose a business idea in the fashion sector, especially kameja, culottes, crop korean, outer and others. Sishop_id experienced an increase in sales of their products after using the live feature on Shopee. Initially, only 1-2 people bought their products, but now there are 5-10 people who buy their products. Developing a broader marketing strategy In addition to using discounts and vouchers, it is better to develop a broader marketing strategy such as providing gifts or merchandise for consumers who buy a certain amount of products or collaborating with influencers to promote Sishop_id products. This can increase awareness and trustworthiness of the online store. The use of the shopee live feature in Sishop_id MSMEs has experienced a significant increase in sales in the products sold.
Studi Literatur Cara Menjadi Penyedia E-Katalog Pada LKPP Sebagai Lembaga Pengadaan Barang Dan Jasa Bagi Pelaku Usaha Sinta Puspita Sari; Amyra Syalsabila; Silvi Yulianti; Sigit Djalu Purwoko
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 2 No. 2 (2024): April : Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v2i2.706

Abstract

The Republic of Indonesia Government Goods and Services Procurement Policy Agency or LKPP RI for short. LKPP has made a big leap in the development of the e-catalog system by starting to involve SOEs. This research focuses on discussing the requirements and steps for business actors to become e-catalog providers. This research uses the literature study method. The results of this study found that the requirements for business qualifications for electronic catalog providers have six qualifications whose final decision is made by the head of LKPP. There are several criteria that must be met by business actors if they want to register their business in the LKPP e-catalog. There are two types of goods and services received, namely, first general goods and services including goods and services needed by K / L, standard or standardizable goods / services, and recurring goods / services needs. The second type of innovation products, namely products determined by the Minister / Head of the Institution in charge of government affairs in the field of research, development, assessment, and application as well as integrated invention and innovation.
Co-Authors Amyra Syalsabila Muhammad Rizal Fadilah Ricky Firmansyah Rul Fahmi Sigit Djalu Purwoko Silvi Yulianti